Advertising News South Africa

The ultimate reference for South African advertising slogans

It's surprising a database like this hasn't been available before! Every writer or brand manager has at some stage needed to know if a proposed slogan was already being used in the marketplace, or wanted to see what the competitors were saying.

Finding access to design and photography reference is relatively simple, but until now there hasn't been an easy way of researching a current collection of advertising slogans.

Adslogans.co.za is a newly-launched website borne out of referencing frustrations and presentations where a new slogan is perceived to already be in existence. Also browse the site for invaluable insight into the claims and promises made by competitors in the same category or research existing slogans using specific key words that will also deliver any 'confusingly similar' lines.

Offering an extensive database resource, Adslogans.co.za provides the opportunity to check, research or browse through over 5000 slogans.

Copywriters, creative directors, brand managers, strategists or anyone interested in advertising strategy at its most succinct, can now get quick access to slogans being used in the local and international media. And there is no doubt the information provided will significantly impact on the effectiveness of your positioning or strategy.

As an introductory offer Adslogans.co.za is offering FREE access to the International category database for four months.

Operating from Cape Town, the Adslogans team combines a broad range of advertising, marketing and new media experience. As well as onsite assistance, Adslogans provides a human interface via email or phone to answer any queries or offer suggestions on making the most of your search. No payment is made until you are clear about the likely outcome of the requested search.

Slogans, straplines, taglines, payoffs, endlines, catchphrases - whatever you call them, be sure to check your line of thinking at Adslogans.co.za.

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