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King James wins Santam account
Santam, one of South Africa's leading short-term insurers is the third new account in 2010 for the King James Group agency. It was awarded the strategic lead and above-the-line portion of the business after six agencies presented credentials and top line thinking.
"I believe this is the result of the quality work we've done for our clients over the past very tough years. While many agencies played it safe with their creative product during the recession, we did the opposite. Our Loerie results reflected that effort, as do this year's account wins," says Alistair King, group creative director.