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SA's first D&AD Black Pencil goes to... Trillion Dollar
![SA's first D&AD Black Pencil goes to... Trillion Dollar](https://biz-file.com/c/1006/51030.jpg?2)
![A time to remember… The Trillion Dollar campaign wins South Africa’s first-ever D&AD Black Pencil. (Image courtesy: SA Promo Magazine.)](https://biz-file.com/c/1006/51032.jpg?1)
Truly groundbreaking
The Black Pencil is awarded annually to truly groundbreaking work in advertising and design - the kind of work that redefines a medium. A Yellow Pencil is for a piece of work or campaign that sets new benchmarks of creative excellence.
South Africa was not the only country to take home its first Black Pencil, in Graphic Design, for the campaign that turned money into a medium to promote exiled newspaper The Zimbabwean. Australia's Sapient Nitro (Brisbane) took home two, in Direct and Integrated, for 'The Best Job in the World', the campaign that began with a classified ad and ended with an Oprah Winfrey interview
'The High Line', almost 2.5km of Inner City Park built on a section of a former elevated freight railroad in New York City, was created by Diller Scofidio + Renfro and awarded a Black Pencil in Environmental Design. Apple continued its winning streak at D&AD with a Black Pencil in Websites for Apple.com.
Five Black Pencils, 42 Yellow
Apart from five Black Pencils, 42 Yellow Pencils were also handed out. TBWA\Hunt\Lascaris was also awarded three Yellow Pencils in Graphic Design, Outdoor and Integrated for different elements of the agency's work for The Zimbabwean. Droga5 Australia won three Yellow Pencils also, two for 'Regulars' for Victoria Bitter in TV & Cinema Advertising and also Writing for Advertising. The agency's third Pencil was awarded in Direct for '4320LA/SYD' for V Australia.
'We Choose the Moon' the recreation of the historic Apollo 11 mission to the Moon in real time for the John F. Kennedy Presidential Library & Museum won two Yellow Pencils, in Websites and Digital Advertising. Apartmento, the 'everyday interiors magazine' scooped one of two Yellow Pencils in Magazine & Newspaper Design; the second went to Elle UK's Lily Allen Special Issue
![SA's first D&AD Black Pencil goes to... Trillion Dollar](https://biz-file.com/c/1006/51060.jpg)
![SA's first D&AD Black Pencil goes to... Trillion Dollar](https://biz-file.com/c/1006/51059.jpg)
Pencil | Jury | Category | Title | Entrant | Client | Brand | Nation |
---|---|---|---|---|---|---|---|
Black | Graphic Design | Leaflets | Trillion Dollar Flyer | TBWA\Hunt\Lascaris Johannesburg | The Zimbabwean | The Zimbabwean Newspaper | ZA |
Black | Direct | Integrated | The Best Job In The World | SapientNitro | Tourism Queensland | Islands of the Great Barrier Reef | AU |
Black | Integrated | Integrated | The Best Job In The World | SapientNitro | Tourism Queensland | Islands of the Great Barrier Reef | AU |
Black | Environmental Design | Public Space & Community | High Line | Diller Scofidio + Renfro | Friends of the High Line | High Line | US |
Black | Websites | Websites | Apple Website | Apple | Apple | Apple | US |
Yellow | Book Design | Entire Books | Atlas of the New Dutch Water Defence Line | 010 Publishers | 010 Publishers | NL | |
Yellow | Branding | Brand Communications in 3D & Environments | Treehouse Restaurant | Colenso BBDO/AIM Proximity | Yellow | Yellow | NZ |
Yellow | Branding | Brand Communications in Moving Image | Soap | Ogilvy & Mather Taiwan | Wego Love Motel | Wego Love Motel | TW |
Yellow | Digital Advertising | Digital Advertising Campaigns | We Choose the Moon | Domani Studios | The John F. Kennedy Presidential Library & Museum | John F. Kennedy Presidential Library & Museum | US |
Yellow | Direct | Online | 4320LA/SYD | Droga5 Australia | V Australia | V Australia | AU |
Yellow | Environmental Design | Public Space & Community | Medieval and Renaissance Galleries, Victoria & Albert Museum - Architecture | MUMA | Trustees of the Victoria & Albert Museum | V&A | UK |
Yellow | Environmental Design | Temporary Exhibitions | You and Us - Integration of Displaced Persons in Baden-Württemberg | jangled nerves | Haus der Geschichte Baden -Württemberg | Jangled Nerves | DE |
Yellow | Graphic Design | Moving Image | There Are More Than 11 Trillion Things To Learn | Paul Postma & Christian Borstlap | Stichting Kinderpostzegels / TNT Post (The Foundation for Children's Welfare Stamps Netherlands) | Childrens' Stamps | NL |
Yellow | Integrated | Integrated | Livestrong Integrated Campaign | Wieden + Kennedy Portland | Nike Foundation | Livestrong | US |
Yellow | Integrated | Integrated | Trillion Dollar Campaign | TBWA\Hunt\Lascaris Johannesburg | The Zimbabwean | The Zimbabwean Newspaper | ZA |
Yellow | Magazine & Newspaper Design | Entire Magazines | Apartamento | Apartamento Magazine | Apartamento | Apartamento | ES |
Yellow | Magazine & Newspaper Design | Entire Magazines | October 2009 Issue Lily Allen | ELLE UK | Hachette Filipacchi Publishing | ELLE UK | UK |
Yellow | Mobile Marketing | Mobile Marketing | The World's Biggest Signpost | Farfar | Nokia | Nokia | SE |
Yellow | Music Videos | Animation | Strawberry Swing | UK | |||
Yellow | Music Videos | Music Videos | Two Weeks | US | |||
Yellow | Outdoor Advertising | Poster Advertising Campaigns | Trillion Dollar Campaign | TBWA\Hunt\Lascaris Johannesburg | The Zimbabwean | The Zimbabwean Newspaper | ZA |
Yellow | Packaging Design | Packaging | The Earphones Note | Scholz & Friends Berlin | Panasonic Marketing Europe | Stereo Earphones RP-HJE 130 | DE |
Yellow | Photography | Book Design | Re Enactors | Jim Naughten | Jim Naughten | HotShoe Books | UK |
Yellow | TV & Cinema Advertising | TV Commercials 41-60 seconds | Pure Waters | Publicis Mojo Sydney | Lion Nathan | James Boags Draught | AU |
Yellow | TV & Cinema Advertising | TV Commercials 61-120 seconds | Chance | DDB Paris | INPES | Anti Tobacco | FR |
Yellow | TV & Cinema Advertising | TV Commercials 61-120 seconds | Closet | BETC Euro RSCG | CANAL+ | CANAL+ | FR |
Yellow | TV & Cinema Advertising | TV Commercials 61-120 seconds | The Regulars | Droga5 Australia | Carlton United Breweries | Victoria Bitter | AU |
Yellow | TV & Cinema Communications | TV Promotions, Stings & Programme Junctions | Alan Carr Chatty Man Campaign | 4creative | Channel 4 | Alan Carr Chatty Man | UK |
Yellow | TV & Cinema Crafts | Animation | Future Hopping | Nexus Productions & Goodby, Silverstein & Partners | Comcast | Comcast | US |
Yellow | TV & Cinema Crafts | Animation | The Beautiful Word Campaign | Ogilvy FR | Mattel | Scrabble | FR |
Yellow | TV & Cinema Crafts | Direction | Breathe | Blink & RKCR/Y&R | COI | Fire Safety | UK |
Yellow | TV & Cinema Crafts | Direction | Fantastic Journey | Final Cut & RKCR/Y&R | Virgin Media | Virgin Media | UK |
Yellow | TV & Cinema Crafts | Direction | Pure Waters | Revolver Films & Publicis Mojo Sydney | Lion Nathan | James Boags Draught | AU |
Yellow | TV & Cinema Crafts | Direction | Tips | MJZ | CareerBuilder.com | CareerBuilder.com | US |
Yellow | TV & Cinema Crafts | Sound Design | Sarah's Story | Wave Studios | Barefilms | MNDA | UK |
Yellow | TV & Cinema Crafts | Use of Music | Future Hopping | Goodby, Silverstein & Partners, Bright Pictures Bicoastal & Nexus Production London | Comcast | Comcast | US |
Yellow | Typography | Poster Advertising | Clocks | BETC Euro RSCG | The Aids Africa Solidarity Fund | Solidarité Sida | FR |
Yellow | Websites | Sound Design & Use of Music | Sounds of Hamburg | Jung von Matt/Alster | Philharmonic Orchestra of Hamburg | Philharmonic Orchestra of Hamburg | DE |
Yellow | Websites | Websites | We Choose the Moon | The Martin Agency | John F. Kennedy Presidential Library and Museum | The Moon Landing 40th Anniversary | US |
Yellow | Writing for Advertising | Poster Advertising | The last place you want to go campaign | M&C Saatchi | Dixons Stores Group | Dixons.co.uk | UK |
Yellow | Writing for Advertising | TV & Cinema Advertising | The Regulars | Droga5 Australia | Carlton United Breweries | Victoria Bitter | AU |
Yellow | Writing for Design | Packaging | innocent packaging (Autumn 2009) | Innocent Drinks | Innocent | Innocent | UK |
All of the winning work can be viewed at http://awards.dandad.org/2010.
Said D&AD president Paul Brazier, "And there we have it. Proof, if it were needed, that creativity shines in the face of global recession, and even political oppression.
"Over the last few years at D&AD, ever more ingenious creative work has been rewarded. Maybe the rise of digital has had something to do with it. That showed us you didn't need to use traditional media to solve clients' problems.
"And when a simple stamp on a useless bank note can make a statement for freedom of speech and a Barrier Reef tourist destination can become the biggest story on the news, it really feels like times are changing."
D&AD is a British not-for-profit organisation that represents the international design, advertising and creative communities. Its inaugural awards ceremony was held in 1963. For more, go to http://awards.dandad.org/2010, read the D&AD blog, join the D&AD Facebook group, follow @dandad on Twitter, view D&AD on YouTube and D&AD photos on Flickr.
For more:
- Bizcommunity Gallery: SA receives first D&AD Black Pencil award
- Bizcommunity Search: Trillion Dollar
- Google News Search: "Trillion Dollar D&AD"
- Twitter Search: dandad OR D&AD OR "Trillion Dollar campaign"
- Fin24.com: Trillion Dollar winner
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