Each quarter, the Art Directors Club (ADC) will curate a lively and interesting new body of work by promoting the entry process and assembling a team every quarter of creative experts in advertising, design and interactive to review the submissions. These experts will represent a range of creative thinking and execution, ensuring that the visual voice on Show & Tell represents a broad cross-section of leading-edge perspectives.
Each quarter, a new review team will choose the best work in four categories - brand channel, home page, viral and interactive - to appear on the channel and provide commentary on the featured content.
"YouTube has done a great service to the industry by creating this channel by providing a dynamic new platform for creatives to show off their best work," said Doug Jaeger, ADC president. "Our organisation is the ideal fit because we have 89 years of experience in gathering and reviewing work, and elevating the most creative ideas and best executions to a wider audience. Fundamentally, the goal of the channel supports and extends our mission: to connect people, provoke industry discussion and elevate the best work that inspires creatives and clients to seek innovation.
"The world-renowned creative directors, designers, art directors and copywriters we pick will bring both expertise and experience to the process. While the reviewers will have different perspectives, they will all share a passion for creativity, craft and storytelling," said Jaeger.
Go to www.youtube.com/ytshowandtell or see video overviews from some top industry creatives and additional comment from Jaeger on http://youtube-global.blogspot.com/2010/04/introducing-youtube-show-tell.html.
