In making its announcement, Campaign noted, “This is the latest in a long line of accolades for the network, which, even in this most challenging of years, has enjoyed success around the globe. In a year when the collapse of some of the world's biggest companies hit ad networks hard, it was pleasing to see that there were still some global networks that were able to continue to push the creative boundaries. Moreover, of these, it was the progress made by DDB Worldwide that really caught the eye. Work was strong across the board, from DDB Istanbul, which was the third most awarded agency at Cannes, to DDB Chicago, which continued the success it has enjoyed on the McDonald's account with its eye-catching No Fry Left Behind.”
It also saluted Tribal DDB Amsterdam and DDB Brazil for their outstanding work this year while crediting the network's new business wins around the globe, as well as bold efforts such as the expansion of DDB Health in Asia and Italy and key personnel appointments across the network.
Year's roundup
According to Bob Scarpelli, chairman and chief creative officer of DDB Worldwide, “We often say we are better when we are together and Campaign's words prove it. This recognition is really a tribute to all of you, your creativity, your humanity and your passion to push the boundaries and be the best. We have said it before and we will say it again: Clearly, we are shooting for and reaching the top in terms of highly creative and effective work for our clients. We thank you and look forward to pushing the boundaries together again in 2010.”