Advertising News South Africa

DDB award crowns the year

On 11 December 2009, Campaign magazine announced that DDB Worldwide is Network of the Year for 2009.

In making its announcement, Campaign noted, “This is the latest in a long line of accolades for the network, which, even in this most challenging of years, has enjoyed success around the globe. In a year when the collapse of some of the world's biggest companies hit ad networks hard, it was pleasing to see that there were still some global networks that were able to continue to push the creative boundaries. Moreover, of these, it was the progress made by DDB Worldwide that really caught the eye. Work was strong across the board, from DDB Istanbul, which was the third most awarded agency at Cannes, to DDB Chicago, which continued the success it has enjoyed on the McDonald's account with its eye-catching No Fry Left Behind.”

It also saluted Tribal DDB Amsterdam and DDB Brazil for their outstanding work this year while crediting the network's new business wins around the globe, as well as bold efforts such as the expansion of DDB Health in Asia and Italy and key personnel appointments across the network.

Year's roundup


  • Tribal DDB Asia Pacific, Digital Agency of the Year;
  • DDB Group Melbourne, Australia and New Zealand Office of the Year, Media
    DDB Group Germany, first network agency in German advertising history to top the 2009 creative rankings of Horizont and W&V magazines;
  • Tribal DDB, Interactive Grand Prix, the Eurobest Awards;
  • DDB South Africa, Adreview Agency of the Year and The Annual's Agencies' Agency of the Year;
  • DDB Singapore, Agency of the Year, Singapore Advertising Hall of Fame Awards;
  • DDB Brazil, Agency of the Year, Colunistas Sao Paulo Awards;
  • DDB Group New Zealand, Agency of the Year, The National Business Review;
  • ARS DDB Venezuela, Agency of the Year, El Ojo de Iberoamerica and Publicidad & Mercadeo;
  • DDB Guatemala, Agency of the Year, the Antigua Festival;
  • Tribal DDB Amsterdam, Digital Agency of the Year 2009, The Internationalist;
  • DDB Group Canada, Agency of the Year, Strategy;
  • DDB London, The Gunn Report's Most Awarded Agency in the World in 2009.

According to Bob Scarpelli, chairman and chief creative officer of DDB Worldwide, “We often say we are better when we are together and Campaign's words prove it. This recognition is really a tribute to all of you, your creativity, your humanity and your passion to push the boundaries and be the best. We have said it before and we will say it again: Clearly, we are shooting for and reaching the top in terms of highly creative and effective work for our clients. We thank you and look forward to pushing the boundaries together again in 2010.”

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