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Final entries up 14% at Cannes

CineMARK, the official South African representative of the Cannes International Advertising Festival, has announced a substantial increase in the final number of entries in all categories competing at the 2004 Cannes Lions Festival.

16 Jun 2004

	2003	2004	% Variation
Lions Direct	1123	1209	+8%
Film	4577	5081	+11%
Press	5165	5962	+15%
Outdoor	3504	4017	+15%
Cyber Lions	1244	1561	+25%
Media Lions	779	875	+12%
TOTAL	16392	18705	+14%

"We are delighted with these results, as they reflect the economic upturn of the industry and demonstrate the importance of the Festival," says Roger Hatchuel, Chairman of the Festival.

The number of South African entries remained consistent with last year's, with film seeing the biggest increase: 158 entries compared to 133 in 2003. Predictably, the USA has the most entries, with 2660.

Editorial contact

Owlhurst Communications on behalf of CineMARK