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Joe Public masters the Pendorings
“We are elated,” says Joe Public's MD, Gareth Leck. “Our philosophy is based on creating work that taps into human insights in order to best deliver relevant creative that stands out and gets noticed. To be recognised for doing so within the Afrikaans market at the recent Pendoring awards is fantastic confirmation that we are delivering.”
Joe Public was awarded Gold for its ‘Jantjie', ‘Naas' and ‘Noot vir Noot' Clover campaign in the newspaper category; Gold in the magazine category for kalahari.net's ‘Tweedehandse Anatomie' and ‘Tweedehands Raka' and Gold in the category Original Afrikaans, again for kalahari.net's Tweedehandse Raka.
As reported by Bizcommunity and according to Leon Jacobs, executive creative director of Saatchi & Saatchi Hong Kong and this year's international Pendoring judge, Joe Public's work has really moved Afrikaans advertising goalposts considerably. “This agency was not only successful elsewhere with their English work, but has once again shown that frontier-moving work, that will make people sit up and take notice, can be created in Afrikaans.”
“It is as if a fresh breeze of excellent creative work has blown through the Afrikaans advertising landscape. This year's Pendoring winners are some of the best in the competition's 14 years of existence,” says Jacobs.
- Nedbank YouthX and Joe Public Durban honoured the Class of ’76 with Youth Day Campaign04 Jul 13:22
- Nedbank encourages South Africans to use time as a currency13 Jun 12:07
- Joe Public named Most Effective Independent Agency in the region in the 2023 Global Effie Index07 Jun 13:30
- SheBeen campaign reimagines women’s safety in taverns21 May 11:38
- Chicken Licken gives you the trick to make your family proud16 Apr 14:43
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