Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
Subscribe & Follow
Advertise your job vacancies
Jobs
- Senior Xbox Data Analyst Johannesburg
- Ad Agency Client Service Administrator Cape Town
- Copywriter Cape Town
- Traffic Manager Cape Town
- Junior Ad Traffic Assistant Cape Town
- Copywriter Johannesburg
- Content Creator Intern Johannesburg
- Graphic Artist Johannesburg
- Remote Agency Administrator Durban
- Senior Account Manager Durban
The campaign that took home a Global Smarties X Gold Award
In 2019, Heinken ran a campaign - in partnership with Vicinity Media, Dentsu Redstar and Waze - to lead the conversation around the dangers of drinking before driving.
The success of this ‘When You Drive Never Drink’ (WYDND) campaign was recognised at the MMA Smarties Unplugged virtual event, which streamed from New York last month.
Using time and location-based targeting, our mobile campaign delivered Heineken’s actionable, socially responsible WYDND messaging through the Waze platform before the user started navigating, offering a safe driving alternative with an Uber voucher.
For an inside look at the successful strategy and execution behind the Global Smarties X Gold winning campaign, check out the video below.
Heineken WYDND campaign on Waze by Vicinity Media
- WeatherTrac unleashed: Data and location precision bring Queen Modjadji’s legendary reign to life23 Aug 10:37
- Vicinity Media: How we use DOOH in our retail solution05 Jul 08:30
- Meet the contenders: Introducing the official teams for the Vicinity Media Padel League!18 Mar 10:33
- Vicinity: The Year in Data 202320 Feb 09:29
- Is your targeting as accurate as ours? Smash the competition in the Vicinity Media Padel League!19 Feb 10:49