Subscribe & Follow
Jobs
- Senior Xbox Data Analyst Johannesburg
- Ad Agency Client Service Administrator Cape Town
- Copywriter Cape Town
- Traffic Manager Cape Town
- Junior Ad Traffic Assistant Cape Town
- Copywriter Johannesburg
- Content Creator Intern Johannesburg
- Graphic Artist Johannesburg
- Remote Agency Administrator Durban
- Senior Account Manager Durban
Grey takes us back to a Life before Uber
![Grey takes us back to a Life before Uber](https://biz-file.com/c/1901/477335.jpg)
Life before Uber was filled with a bunch of awkward moments that people would rather forget, like having to rely on your parents to drive you around, or always having to be the designated driver, or running out of petrol on the way to your wedding, or having to hang around unsavoury characters just because they had cars. Reminding people of these Life Before Uber moments form the basis of Grey’s new campaign for Uber.
![Grey takes us back to a Life before Uber](https://biz-file.com/c/1901/477336.jpg)
“The proposition is a simple one – we take it for granted that Uber is always there for our convenience but this wasn’t always the case. By contrasting these two worlds – one with Uber and the other without, it was Grey’s primary objective to ensure that we land the client’s brief of reinforcing the trustworthiness and reliability of Uber,” says Fran Luckin, Chief Creative Officer at Grey Johannesburg.
![Grey takes us back to a Life before Uber](https://biz-file.com/c/1901/477337.jpg)
Through radio, television and a range of nostalgically designed billboards, people are reminded of the cringy, embarrassing situations that simply don’t happen anymore, thanks to the ride that’s always just a tap away.
- Bernini's ‘Audacity To Be’campaign encourages women to make the first move31 May 13:53
- New creative chapter: Metropolitan teams up with Grey South Africa20 Feb 11:25
- Krispy Kreme MENA chooses Grey Dubai as their strategy and creative agency31 Jan 12:00
- Grey appoints Tlali Taoana as president of Grey South Africa04 Dec 13:05
- Burger King South Africa spreads smiles with 'The Small Pleasures' campaign14 Nov 10:04
![](/res/img/s.gif)