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All the winners: First day of D&AD 2017
D&AD 2017's first set of results coincide with the first day of D&AD Festival 2017, which has kicked off at the Old Truman Brewery in London, but entrants will have to wait until the Award Ceremony at Troxy, London on Thursday, 27 April to find out which colour Pencil - Wood, Graphite, Yellow or Black - they’ve won.
![Image from the first day of D&AD 2017.](https://biz-file.com/c/1704/389664-700x364.jpg?2)
South African agencies FCB Joburg, Ogilvy & Mather Cape Town and Geometry Global Cape Town have all made the cut:
First day of D&AD Pencil winners
Category: Name | Entrant company | Campaign name | Campaign Name | Primary Client | Brand |
Crafts for Advertising | |||||
Animation & Illustration for Digital Marketing | DDB New York United States | Dream | Dream | Wildlife Conservation Film Festival | Wildlife Conservation Film Festival |
Animation & Illustration for Digital Marketing | Goodby Silverstein & Partners United States | Make a Masterpiece | Make a Masterpiece | Adobe | Adobe Stock |
Animation & Illustration for Digital Marketing | Nexus United Kingdom | Tripl Stitched | Tripl Stitched | Tripl Stitched" | |
Animation & Illustration for Digital Marketing | Vans United Kingdom | Vans 50th Anniversary: The Story of Vans | Vans 50th Anniversary: The Story of Vans | Vans | Vans |
Illustration for Advertising | BBH London United Kingdom | Berwick Street | Berwick Street | Berwick Street Traders Society | Soho/Berwick Street Market |
Illustration for Advertising | Bleublancrouge Canada | Assassin's Creed Syndicate | Assassin's Creed Syndicate | Ubisoft Canada" | |
Illustration for Advertising | Cavalcade Switzerland | Dinosaurs | Dinosaurs | Museum of Natural History Geneva | Museum of Natural History Geneva |
Illustration for Advertising | CHI&Partners United Kingdom | Fortunes Told | Fortunes Told | The Sunday Times | The Sunday Times Rich List |
Illustration for Advertising | DENTSU Japan | Slow Train, Slow Life. ?Get Back, Tohoku.? | Slow Train, Slow Life. ?Get Back, Tohoku.? | East Japan Railway Company | Tohoku Shinkansen |
Illustration for Advertising | FRED & FARID France | No More Black Targets | No More Black Targets | New York Society for Ethical Culture" | |
Illustration for Advertising | Kinetic Singapore Singapore | Metalfest Gong 2016 | Metalfest Gong 2016 | The Association of Accredited Advertising Agents Singapore | Gong Show 2016 |
Illustration for Advertising | La Comunidad United States | Pinball | Pinball | Ferrero Rocher, Argentina | Tic Tac |
Illustration for Advertising | McCann Worldgroup Lima Peru | Human Plants | Human Plants | Save The Children | Save The Children |
Illustration for Advertising | Ogilvy & Mather India, Gurgaon India | The 100 Pipers Guitar Series | The 100 Pipers Guitar Series | Pernod Ricard India Pvt. Ltd. | 100 Pipers |
Illustration for Advertising | Publicis Mexico Mexico | Headaches | Headaches | Liomont | Analgen Forte |
Illustration for Advertising | Saatchi & Saatchi Singapore Singapore | Eyes Will Follow | Eyes Will Follow | Lexus | Lexus IS |
Illustration for Advertising | TBWA\Chiat\Day NY United States | Animals | Animals | Airbnb" | |
Illustration for Advertising | The Nine China | Prison of the Head | Prison of the Head | Amnesty International" | |
Illustration for Advertising | The Nine China | Thorough Examination | Thorough Examination | No.8 Animal Hospital" | |
Photography for Advertising | Happiness / FCB Belgium | #NoFilter | #NoFilter | Unicef Global | Unicef |
Photography for Advertising | Ogilvy Germany Germany | Switch it off. | Switch it off. | Amnesty International | Amnesty International |
Photography for Advertising | Saatchi & Saatchi Singapore Singapore | Burnt | Burnt | Birdlife International | Birdlife International |
Photography for Advertising | Scholz & Friends Germany | Urban Melodies | Urban Melodies | Berliner Philharmonie | Berliner Philharmonie |
Photography for Advertising | SS+K United States | As American As | As American As | Isaac Lee, Chief Executive Officer | Fusion Media Group |
Photography for Advertising | TBWA\Thailand Thailand | Loving The Night 1 | Loving The Night 1 | McDonald's | McDonald's |
Photography for Advertising | Y&R Dubai United Arab Emirates | Be Seen | Be Seen | The Cartel | The Cartel |
Sound Design & Use of Music for Digital Marketing | WCRS United Kingdom | Sound Skills | Sound Skills | Royal Air Force | Royal Air Force |
Sound Design & Use of Music for Radio Advertising | DDB Dubai United Arab Emirates | Love At First Wash - Date Night | Love At First Wash - Date Night | Henkel | Persil Power Gel |
Sound Design & Use of Music for Radio Advertising | FCB Joburg South Africa | War of Words | War of Words | Netflorist | Netflorist |
Typography for Advertising | Impact BBDO Dubai United Arab Emirates | Making Sense of Dyslexia | Making Sense of Dyslexia | Sydlexia | Sydlexia |
Typography for Advertising | Ogilvy New York United States | Typevoice | Typevoice | Webby Awards | Webby Awards |
Typography for Advertising | Transport for London United Kingdom | 100 Year Anniversary of TfL's Johnston Typeface | 100 Year Anniversary of TfL's Johnston Typeface | Transport for London" | |
Crafts for Design | |||||
Animation & Illustration for Websites & Digital Design | DENTSU INC. Japan | An Experiment of the Imagination | An Experiment of the Imagination | Nikkei Inc. | The Hoshi Award |
Animation & Illustration for Websites & Digital Design | R/GA Sydney United States | Through the Dark | Through the Dark | Google" | |
Animation & Illustration for Websites & Digital Design | Wolff Olins United States | Telia Company Digital Design | Telia Company Digital Design | Telia Company | Telia Company |
Illustration for Design | CHI&Partners United Kingdom | A Taste of Freedom | A Taste of Freedom | Freedom Brewery | Freedom Brewery |
Illustration for Design | DENTSU Japan | Life is Electric | Life is Electric | Panasonic Corporation | Life is electric |
Illustration for Design | DENTSU Japan | SLOW TRAIN, SLOW LIFE. ?Get Back, Tohoku.? | SLOW TRAIN, SLOW LIFE. ?Get Back, Tohoku.? | EAST JAPAN RAILWAY COMPANY | Tohoku Shinkansen |
Illustration for Design | Good Morning Design Japan | 30 | 30 | Here Is Zine Tokyo" | |
Illustration for Design | James Joyce United Kingdom | Le magazine du Monde | Le magazine du Monde | Le magazine Du Monde | Le magazine Du Monde |
Illustration for Design | Ogilvy & Mather Chicago United States | East of Eden | East of Eden | Steppenwolf Theatre" | |
Illustration for Design | Ogilvy & Mather Chicago United States | One Flew Over the Cuckoo's Nest | One Flew Over the Cuckoo's Nest | Steppenwolf Theatre" | |
Illustration for Design | Ogilvy & Mather Chicago United States | The Dumbwaiter | The Dumbwaiter | Steppenwolf Theatre" | |
Illustration for Design | Royal Mail Stamps & Collectibles United Kingdom | Agatha Christie Stamps | Agatha Christie Stamps | Royal Mail Stamps & Collectibles" | |
Illustration for Design | Taxi Studio United Kingdom | The København Collection | The København Collection | Carlsberg UK | Carlsberg UK |
Photography for Design | DENTSU Japan | Get Back, Tohoku. | Get Back, Tohoku. | EAST JAPAN RAILWAY COMPANY | Tohoku Shinkansen |
Photography for Design | Estudio Javier Jaén Spain | After the Blow | After the Blow | de Volkskrant | Vonk |
Photography for Design | Kinetic Singapore Singapore | Rubbish Issue No.5 In the Name of the Father | Rubbish Issue No.5 In the Name of the Father | Holycrap.sg | Rubbish Famzine |
Sound Design & Use of Music for Websites & Digital Design | Ogilvy & Mather New Zealand New Zealand | A Kauri Cries | A Kauri Cries | Auckland City Council" | |
Typefaces | Ek Type India | Baloo | Baloo | Open Source through Google | Baloo |
Typefaces | For The People Australia | 20th Biennale of Sydney Display Typeface | 20th Biennale of Sydney Display Typeface | Biennale of Sydney | 20th Biennale of Sydney |
Typefaces | Interbrand Milan Italy | Juventus Fans: Black and White DNA | Juventus Fans: Black and White DNA | Juventus Football Club | Juventus |
Typography for Design | Do Not Design Singapore | National University of Singapore, Department of Architecture | National University of Singapore, Department of Architecture | National University of Singapore, Department of Architecture" | |
Typography for Design | For The People Australia | 20th Biennale of Sydney | 20th Biennale of Sydney | Biennale of Sydney | 20th Biennale of Sydney |
Typography for Design | Jones Knowles Ritchie United Kingdom | Budweiser Prohibition | Budweiser Prohibition | Marcela Garcia | Budweiser Prohibition |
Typography for Design | Sutherl&Smith United Kingdom | Eeormoo? | Eeormoo? | Sutherl&Smith" | |
Creativity for Good | |||||
Advertising & Marketing Communications /Not for Profit | 180LA United States | UNICEF - Unfairy Tales | UNICEF - Unfairy Tales | UNICEF | UNICEF |
Advertising & Marketing Communications /Not for Profit | Clemenger BBDO Melbourne Australia | Meet Graham | Meet Graham | Transport Accident Commission (Victoria) | Transport Accident Commission (Victoria) |
Advertising & Marketing Communications /Not for Profit | DAVID Buenos Aires Argentina | MANBOOBS4BOOBS | MANBOOBS4BOOBS | MACMA | MACMA |
Advertising & Marketing Communications /Not for Profit | J. Walter Thompson Canada Canada | #20MinutesofActionforChange | #20Minutesof ActionforChange | Todd Minerson | White Ribbon |
Advertising & Marketing Communications /Not for Profit | TBWA\ Shanghai Australia | Signemoji | Signemoji | China Association of the Deaf" | |
Advertising & Marketing Communications/Brand | &Co./NoA Denmark | The DNA Journey | The DNA Journey | Momondo | momondo |
Advertising & Marketing Communications/Brand | AMVBBDO United Kingdom | BLOOD | BLOOD | SCA REDFIT | BODYFORM |
Advertising & Marketing Communications/Brand | AMVBBDO United Kingdom | The Light Side of Disability | The Light Side of Disability | Mars Chocolate | MALTESERS |
Advertising & Marketing Communications/Brand | BBDO India India | Dads #ShareTheLoad (Integrated Case) | Dads #ShareTheLoad (Integrated Case) | P&G India | Ariel Matic |
Advertising & Marketing Communications/Brand | FRED & FARID France | Libé des réfugiés | Libé des réfugiés | Libération | Libération |
Advertising & Marketing Communications/Brand | J. Walter Thompson Costa Rica Costa Rica | The Second Scoreboard | The Second Scoreboard | Teletica, Inamu, Fedefutbol | Domestic Violence |
Advertising & Marketing Communications/Brand | McCann New York United States | Make What's Next | Make What's Next | Microsoft" | |
Advertising & Marketing Communications/Brand | Ogilvy & Mather Cape Town South Africa | Amarok Test Drives For Good | Amarok Test Drives For Good | Tarryn Knight | Volkswagen |
Advertising & Marketing Communications/Brand | Ogilvy & Mather, Mumbai India | Savlon Healthy Hands Chalk Sticks | Savlon Healthy Hands Chalk Sticks | ITC Savlon | Savlon |
Advertising & Marketing Communications/Brand | Ogilvy and Mather Canada | No Baby Unhugged | No Baby Unhugged | Kimberly-Clark | Huggies |
Advertising & Marketing Communications/Brand | RBK Communication Sweden | Aland Index Initiative | Aland Index Initiative | Ålandsbanken | Baltic Sea Project |
Advertising & Marketing Communications/Brand | Saatchi & Saatchi Sydney Australia | LandCruiser Emergency Network | LandCruiser Emergency Network | Toyota Motor Corporation Australia | Toyota LandCruiser |
Advertising & Marketing Communications/Brand | We Believers United States | Edible Six Pack Rings | Edible Six Pack Rings | Saltwater Brewery" | |
Design/Brands | Clemenger BBDO Wellington New Zealand | The Conscious Crossing | The Conscious Crossing | KiwiRail | KiwiRail |
Design/Not for Profit | McCann London United Kingdom | Reality Xmas | Reality Xmas | Doctors of The World | Doctors of The World |
Design/Not for Profit | Ogilvy Group Thailand Thailand | Behind the leather | Behind the leather | People for the Ethical Treatment of Animals | PETA Asia |
Product Design | GreatWorks / Akestam Holst Sweden | The Humanium Metal Initiative | The Humanium Metal Initiative | IM Swedish Development Partner | Humanium Metal |
Product Design | J. Walter Thompson Colombia Colombia | Lifesaver Backpack | Lifesaver Backpack | Casa Luker | Luki |
Product Design | Leo Burnett Sydney Australia | brainBAND | brainBAND | Samsung Australia | brainBAND |
Product Design | Marcel Sydney Australia | Air-Ink | Air-Ink | HEINEKEN Asia Pacific Pte. Ltd. | Tiger Beer |
Product Design | McCann Melbourne Australia | YMCA Playnasium | YMCA Playnasium | YMCA Victoria | YMCA Victoria |
Product Design | Serviceplan/Serviceplan Korea Germany | DOT. The first Braille Smartwatch. | DOT. The first Braille Smartwatch. | Dot Incorporation | DOT. The first Braille Smartwatch. |
Service Design | J. Walter Thompson India India | Blood Banking | Blood Banking | Indian Red Cross Society | Indian Red Cross Society |
Service Design | KING Sweden | Let's Talk | Let's Talk | Cloetta | Cloetta |
Service Innovations | Burson-Marsteller Belgium | Air View | Air View | Blueair" | |
Service Innovations | Leo Burnett Melbourne Australia | Reword | Reword | Headspace | Reword |
Service Innovations | Saatchi & Saatchi London United Kingdom | Sea Hero Quest | Sea Hero Quest | Deutsche Telekom | Deutsche Telekom |
Service Innovations | Saatchi & Saatchi Sydney Australia | LandCruiser Emergency Network | LandCruiser Emergency Network | Toyota Motor Corporation Australia | Toyota LandCruisers |
Magazine & Newspaper Design | |||||
Consumer Magazines | Alex Hunting Studio United Kingdom | Kinfolk Magazine Issue 23 | Kinfolk Magazine Issue 23 | Kinfolk Magazine" | |
Consumer Magazines | Bloomberg Businessweek United States | Bloomberg Businessweek: The Electorate | Bloomberg Businessweek: The Electorate | N/A | Bloomberg Businessweek |
Consumer Magazines | The New York Times Magazine United States | The New York Times Magazine / High Life | The New York Times Magazine / High Life | The New York Times" | |
Consumer Magazines | Vanity Fair United States | Vanity Fair Issues | Vanity Fair Issues | Vanity Fair | Vanity Fair |
Independent Magazines | Atlas Spain | Elephant magazine | Elephant magazine | Elephant Publishing Ltd | Elephant |
Independent Magazines | Avaunt Magazine United States | Avaunt Magazine Issue 4 | Avaunt Magazine Issue 4 | Avaunt Magazine | Avaunt |
Independent Magazines | Buffalo Zine United Kingdom | Buffalo Zine No. 4 | Buffalo Zine No. 4 | Buffalo Zine" | |
Independent Magazines | COMPOST Publisher Argentina | COMPOST | COMPOST | COMPOST MAGAZINE | COMPOST |
Independent Magazines | Field Projects United Kingdom | Creative Direction of Port magazine issue 18 | Creative Direction of Port magazine issue 18 | Port Magazine | Port Magazine |
Independent Magazines | Kinetic Singapore Singapore | Rubbish Issue No.5 In the Name of the Father | Rubbish Issue No.5 In the Name of the Father | Holycrap.sg | Rubbish Famzine |
Independent Magazines | MacGuffin Netherlands | MacGuffin Magazine | MacGuffin Magazine | MacGuffin" | |
Independent Magazines | Parterre de Rois Italy | Parterre de Rois | Parterre de Rois | Parterre de Rois | PARTERRE DE ROIS |
Independent Magazines | Sabat Magazine United Kingdom | Sabat Magazine - The Mother Issue | Sabat Magazine - The Mother Issue | Sabat Magazine | Sabat Magazine |
Independent Magazines | The Gentlewoman United Kingdom | The Gentlewoman | The Gentlewoman | The Gentlewoman" | |
Magazine Front Covers | New York Magazine United States | Issue 04(16): Single Ladies | Issue 04(16): Single Ladies | New York Magazine | New York Magazine |
Magazine Front Covers | New York Magazine United States | Issue 22(16): Trump | Issue 22(16): Trump | New York Magazine" | |
Magazine Front Covers | Parterre de Rois Italy | Parterre de Rois | Parterre de Rois | Parterre de Rois | PARTERRE DE ROIS |
Magazine Front Covers | The Gentlewoman United Kingdom | The Gentlewoman | The Gentlewoman | The Gentlewoman" | |
Magazine Front Covers | The New York Times Magazine United States | The New York Times Magazine / Covers | The New York Times Magazine / Covers | The New York Times" | |
Newspaper Front Covers | The Guardian United Kingdom | The Panama Papers | The Panama Papers | The Guardian | The Guardian |
Newspaper Supplements | Gruppo Editoriale L'Espresso Italy | ROBINSON - la Repubblica | ROBINSON - la Repubblica | La Repubblica" | |
Print with Digital/Magazines | The New York Times Magazine United States | The New York Times Magazine / The Music Issue | The New York Times Magazine / The Music Issue | The New York Times" | |
Trade Magazines | Seite Zwei - Branding & Design Austria | Beauty and the Abyss Magazine | Beauty and the Abyss Magazine | Vienna Tourist Board | Vienna - Now.Forever |
Music Videos | |||||
Cinematography for Music Videos | Great Guns LTD United Kingdom | False Alarm | False Alarm | Universal /Republic Records In Association With Intel | The Weeknd |
Cinematography for Music Videos | Iconoclast France | Gosh - Jamie XX - Romain Gavras | Gosh - Jamie XX - Romain Gavras | Young Turks Recordings Ltd" | |
Direction for Music Videos | Great Guns United Kingdom | False Alarm | False Alarm | Universal /Republic Records In Association With Intel | The Weeknd |
Direction for Music Videos | Great Guns United Kingdom | Kolshik | Kolshik | Leningrad | Leningrad |
Direction for Music Videos | Iconoclast France | Gosh - Jamie XX - Romain Gavras | Gosh - Jamie XX - Romain Gavras | Young Turks Recordings" | |
Direction for Music Videos | Park Pictures United States | The One Moment | The One Moment | OKGO" | |
Music Videos | Great Guns United Kingdom | Kolshik | Kolshik | Leningrad | Leningrad |
Music Videos | Iconoclast France | Gosh - Jamie XX | Gosh - Jamie XX | Young Turks Recordings" | |
Music Videos | Pomp&Clout United States | Young Thug - Wyclef John | Young Thug - Wyclef John | Atlantic Records" | |
Music Videos | PRETTYBIRD United States | Coldplay - "Up&Up" | Coldplay - "Up&Up" | Coldplay | Coldplay |
Production Design for Music Videos | Pulse Films United Kingdom | Bonobo 'No Reason' | Bonobo 'No Reason' | Bonobo | N/A |
Special Effects for Music Videos | PRETTYBIRD United States | Coldplay - "Up&Up" | Coldplay - "Up&Up" | Coldplay | Coldplay |
Outdoor Advertising | |||||
Ambient | BBH Singapore Singapore | Nike Unlimited Stadium | Nike Unlimited Stadium | Nike | Nike |
Ambient | Clemenger BBDO Melbourne Australia | Meet Graham | Meet Graham | Transport Accident Commission (Victoria) | Transport Accident Commission (Victoria) |
Ambient | FCB Chicago United States | The Baby Stroller Test-Ride by Contours | The Baby Stroller Test-Ride by Contours | Kolcraft | Contours |
Ambient | Ogilvy New York United States | The Refugee Nation | The Refugee Nation | Amnesty International | Amnesty International |
Ambient | SHACKLETON Spain | No Metro | No Metro | Sony Pictures Spain | Ghostbusters Movie Premiere |
Ambient | TRY Norway | The Reversed Trailer | The Reversed Trailer | HARALD A. MØLLER / VOLKSWAGEN NORWAY | Volkswagen Passat / Trailer Assist |
Outdoor Advertising/Tactical | CJ WORX Thailand | The Unusual Football Field Project | The Unusual Football Field Project | AP THAILAND | AP THAILAND |
Poster Advertising Campaigns | Anomaly Netherlands | Make Love Not Walls | Make Love Not Walls | Diesel | Diesel |
Poster Advertising Campaigns | CHI&Partners United Kingdom | Fortunes Told | Fortunes Told | The Sunday Times | The Sunday Times Rich List |
Poster Advertising Campaigns | Cossette Canada | No Shame | No Shame | Easy. | Easy Period |
Poster Advertising Campaigns | DDB DUBAI United Arab Emirates | FINDING HER | FINDING HER | UN WOMEN EGYPT" | |
Poster Advertising Campaigns | F/Nazca Saatchi & Saatchi Brazil | Everything in Black&White | Everything in Black&White | Leica Gallery São Paulo | MM246 |
Poster Advertising Campaigns | FRED & FARID France | No More Black Targets | No More Black Targets | New York Society for Ethical Culture" | |
Poster Advertising Campaigns | Grey London United Kingdom | Chav/Bed/War | Chav/Bed/War | Tate Britain" | |
Poster Advertising Campaigns | Impact BBDO Dubai United Arab Emirates | Kol Nokta Btefrek | Kol Nokta Btefrek | Law Andak Dam | Law Andak Dam |
Poster Advertising Campaigns | Leith United Kingdom | IRN-BRU - It makes no sense | IRN-BRU - It makes no sense | IRN-BRU | IRN-BRU XTRA |
Poster Advertising Campaigns | Scholz & Friends Germany | Newspaper Stack | Newspaper Stack | Der Tagesspiegel | Der Tagesspiegel |
Poster Advertising Campaigns | Spotify United Kingdom | Thanks, 2016. It's been weird. | Thanks, 2016. It's been weird. | Spotify | Spotify |
Poster Advertising/Enhanced Posters | These Days Belgium | Keep Hope Alive | Keep Hope Alive | Child Focus | Child Focus - Center for missing and sexually exploited children |
Poster Advertising/Existing Sites | DENTSU Japan | Get Back, Tohoku | Get Back, Tohoku | EAST JAPAN RAILWAY COMPANY | Tohoku Shinkansen |
Poster Advertising/Free Format | TBWA\Paris France | The King of Drive-Thrus | The King of Drive-Thrus | McDonald's | McDrive |
PR | |||||
Creative B2B Campaign* | RBK Communication Sweden | Aland Index Initiative | Aland Index Initiative | Ålandsbanken | Baltic Sea Project |
Creative B2C Campaign* | Forsman & Bodenfors Sweden | Marriage Market Takeover | Marriage Market Takeover | SK-II | SK-II |
Creative B2C Campaign* | TBWA\Melbourne Australia | ANZ POCKET MONEY | ANZ POCKET MONEY | ANZ | ANZ Bank |
Creative Use of Media | FRED & FARID France | Libé des réfugiés | Libé des réfugiés | Libération | Libération |
Creative Use of Media | Havas Shanghai China | SMS Last Words | SMS Last Words | Global Road Safety" | |
Creative Use of Media | McCann London United Kingdom | Reality Xmas | Reality Xmas | Doctors of The World | Doctors of The World |
Creative Use of Media | Publicis London United Kingdom | Doors Of Thrones | Doors Of Thrones | Tourism Ireland | Tourism Ireland |
Creative Use of Media | Saatchi & Saatchi New York United States | Bradshaw Stain | Bradshaw Stain | Procter & Gamble | Tide |
Crisis Management | Sancho BBDO Colombia | Holy Water | Holy Water | Ministry of Environment and Sustainable Development | Ministry of Environment and Sustainable Development |
In-Market Campaign | FRED & FARID France | Libé des réfugiés | Libé des réfugiés | Libération | Libération |
In-Market Campaign | We Believers United States | Edible Six Pack Rings | Edible Six Pack Rings | Saltwater Brewery" | |
Integrated Campaign | BBDO India India | Dads #ShareTheLoad (Integrated Case) | Dads #ShareTheLoad (Integrated Case) | P&G India | Ariel Matic |
Integrated Campaign | Clemenger BBDO Melbourne Australia | Meet Graham | Meet Graham | Transport Accident Commission (Victoria) | Transport Accident Commission (Victoria) |
Integrated Campaign | Saatchi & Saatchi New York United States | Bradshaw Stain | Bradshaw Stain | Procter & Gamble | Tide |
Multi-Market Campaign | INGO Stockholm Sweden | The Swedish Number | The Swedish Number | The Swedish Tourist Association | Tourism |
Public Affairs Campaign | CJ WORX Thailand | The Unusual Football Field Project | The Unusual Football Field Project | AP THAILAND | AP THAILAND |
Public Affairs Campaign | Clemenger BBDO Melbourne Australia | Meet Graham | Meet Graham | Transport Accident Commission (Victoria) | Transport Accident Commission (Victoria) |
Public Affairs Campaign | Grey London United Kingdom | #JoinTheHerd | #JoinTheHerd | WildAid" | |
Public Affairs Campaign | McCann Spain Spain | Children´s election | Children´s election | Save the Children | Save the children |
Public Affairs Campaign | TBWA\SANTIAGO MANGADA PUNO Philippines | CORRECTING HISTORY | CORRECTING HISTORY | The Campaign Against the Return of the Marcoses to Malacanang or CARMMA | The Campaign Against the Return of the Marcoses to Malacanang or CARMMA |
Use of Digital & Social Media | &Co./NoA Denmark | The DNA Journey | The DNA Journey | momondo | momondo |
Use of Digital & Social Media | DAVID buenos aires Argentina | MANBOOBS4BOOBS | MANBOOBS4BOOBS | MACMA | MACMA |
Use of Digital & Social Media | Leo Burnett Melbourne Australia | Reword | Reword | Headspace | Reword |
Use of Events | Ogilvy New York United States | The Refugee Nation | The Refugee Nation | Amnesty International | Amnesty International |
Use of Media Relations | BMF Australia | You've Gotta Have a Team | You've Gotta Have a Team | Football Federation of Australia | Hyundai A-League |
Use of Media Relations | INGO Stockholm Sweden | The Swedish Number | The Swedish Number | The Swedish Tourist Association | Tourism |
Writing for Design | |||||
Writing for Brand Experiences & Environments | Apple United States | WWDC 2016 | WWDC 2016 | Apple | Apple |
Writing for Branding Schemes | LOVE United Kingdom | Jacamo Real-Man Manual | Jacamo Real-Man Manual | N Brown | Jacamo |
Writing for Digital Platforms | BWM Dentsu Sydney Australia | Premmie Proud | Premmie Proud | BabyLove" | |
Writing for Digital Platforms | Jigsaw United Kingdom | Sideways Dictionary | Sideways Dictionary | Jigsaw | Jigsaw |
Writing for Printed Materials & Graphic Communications | Geometry Global Cape Town and Ogilvy & Mather Cape Town South Africa | The Slave Calendar | The Slave Calendar | Melody Kleinsmith | Iziko Museums of South Africa |
Writing for Websites | Joe Coleman Copywriting United Kingdom | getcoleman.com website | getcoleman.com website | Joe Coleman Copywriting | Joe Coleman Copywriting |
So far, the top five ranking countries by Pencils won are:
- United Kingdom - 38 Pencils
- United States - 33 Pencils
- Australia - 17 Pencils
- France - 9 Pencils
- Japan, Singapore and Sweden (tied) - 7 Pencils
The top ranking companies so far are:
- Dentsu - 6 Pencils
- Fred & Farid - 5 Pencils
- Great Guns and Clemenger BBDO Melbourne (tied) - 4 Pencils
- Kinetic Singapore, Iconoclast, The New York Times Magazine, CHI&Partners, Ogilvy & Mather Chicago, Ogilvy New York (tied) - 3 Pencils
As there are no quotas for awards at D&AD, the number of awarded entries fluctuates year to year. This means some years no Black Pencils are awarded: the record currently stands at just six - keep your eyes peeled!
All 177 pieces of winning work will appear in the 55th D&AD Annual, published later this year.
To keep up with all the latest from D&AD, visit www.dandad.org for more information and be sure to follow @DandAD and the official #DandAD17 hashtag on Twitter.
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