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Rapid Developments in Terror Case Complicate Adjustments of Ads
Following the terror attacks, US agencies and marketers are finding it necessary to continually adjust their adverts to be more appropriate to the mood of the nation.
There have been outcries about humorous magazine ads on facing pages to pictures of the World Trade Centre carnage, while any television ad that features planes or flying could be regarded as insensitive.
Pepsi has continued with the suspension of its advertising as the "joy of Pepsi" would be clearly inappropriate in these days of national mourning, and Coke has dispensed with its "Life tastes good" theme at the end of their adverts.
Source: New York Times
