The short list will be announced in October 2015.
Shortlisted entries go on to the final round of judging in March, when winners are determined.
Judges will see your work when it is fresh, in the media and there is a buzz about your campaign.
More time is spent judging each entry, which cuts out judging fatigue.
If you are first to market with an innovation or idea, you get the reward before everyone jumps on the bandwagon.
It is easier for your team to create the case studies and get media together while the campaign is live.