Says Michael Bester, NG Kids associate publisher, "FoxP2's creative interpretation of this campaign communicates an insight into children to which all parents can relate, while the visual elements reinforce the 'edutainment' message that we aim to impress upon both our readers and their parents".
The campaign, which has been run in various local titles, including Sarie, Fair Lady, Weg and go!, will feature again in August and September, when an Afrikaans version of National Geographic Kids launches.
