![The Hardy Boys' Fanta Flavour Fantasy: Be "inside" the iconic orange flavour of Fanta](https://biz-file.com/c/2408/748610-64x64.png?3)
#CannesLions2018: Entertainment Lions winners!
![Cannes Lions 2018 Entertainment Lions winners.](https://biz-file.com/c/1806/445829.jpg?2)
Winners of the Cannes Lions Craft track were announced and the 2018 Cannes Lions award ceremony held at the Palais on Wednesday, 20 June from 7pm. This encompasses the Entertainment Lions and Entertainment for Music.
Enjoyable entertainment
The Entertainment Lions celebrate creativity that turns content into culture - work which captivated in order to cut-through, communicate a brand message or connected with consumers in a new way.
Debbi Vandeven, global CCO at VML is the 2018 Cannes Lions Entertainment Jury President.
This year, the Entertainment Lions Grand Prix went to N=5, Amsterdam for KPN Telecom's Evert45:
SA agencies also roared with pride at bringing home the following Entertainment Lions wins:
- TBWA\Hunt\Lascaris Johannesburg and TBWA Africa, along with Blue Noise Johannesburg, Darling Films Johannesburg, Left Post Production Johannesburg, and The Upstairs Ludus Post Production Johannesburg | GOLD LION | Joburg Ballet Company's 'Breaking Ballet'.
- King James Group Cape Town | SILVER LION | Sanlam MyChoice Funeral Plan's Uk'Shona KweLanga - A WhatsApp Drama Series.
- Ogilvy Cape Town, ABInBev Johannesburg, Audio Militia Johannesburg, 0307 Films Cape Town, Black Ginger Cape Town, Deliverance Post-Production Cape Town, The Workroom Cape Town and Video Cartel Cape Town | BRONZE LION | Carling Black Label - Anti Women Abuse Initiative 'Soccer Song For Change'.
The Entertainment for Music Lions celebrate creative collaborations and original content, demonstrating original production, promotion or distribution of music for brands.
Lori Feldman, EVP strategic marketing at Warner Bros. Records is the 2018 Cannes Lions Entertainment for Music Jury President.
This year, two Entertainment for Music Lions Grands Prix were awarded. The first went to Smuggler and Roc Nation New York for the Jay-Z "Smile" music video:
The second Entertainment for Music Lion Grand Prix went to TBWA\Media Arts Lab Los Angeles for Apple Homepod 'Welcome Home':
View the full tables of winning work below:
2018 Cannes Entertainment Lions winners
Entrant | Country | Client | Product | Title | Award |
N=5, Amsterdam | THE NETHERLANDS | KPN | TELECOM | EVERT_45 | Grand Prix |
JOHN X HANNES, New York | USA | MONTEFIORE | FILM | CORAZÓN - GIVE YOUR HEART - | Gold Lion |
CUMMINS & PARTNERS, Sydney / HISTORY WILL BE KIND, Sydney | AUSTRALIA | GO GENTLE AUSTRALIA | VOLUNTARY EUTHANASIA VICTORIA, AUSTRALIA | STOP THE HORROR | Gold Lion |
GREYNJ UNITED, Bangkok | THAILAND | KASIKORNBANK PUBLIC COMPANY LIMITED | K PLUS | FRIENDSHIT | Gold Lion |
VML, Kansas City | USA | WENDY'S | WENDY'S COMMUNITY MANAGEMENT | WEBEEFIN? | Gold Lion |
TBWA\AFRICA, Johannesburg / TBWA\HUNT\LASCARIS, Johannesburg | SOUTH AFRICA | JOBURG BALLET | JOBURG BALLET COMPANY | BREAKING BALLET | Gold Lion |
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | GREENPEACE POLAND | SAVING THE BIALOWIEZA FOREST | TO THE LAST TREE STANDING | Gold Lion |
NATIONAL GEOGRAPHIC, Washington D.C. / NIKE, Portland | USA | NIKE | NIKE | BREAKING2 | Gold Lion |
adam&eveDDB, London | UNITED KINGDOM | EA SPORTS | FIFA 18 | FIFA 18 MORE THAN A GAME | Gold Lion |
N=5, Amsterdam | THE NETHERLANDS | KPN | TELECOM | EVERT_45 | Gold Lion |
VML, Kansas City | USA | NASHVILLE CONVENTION AND VISITORS CORPORATION | NASHVILLE, TN AND THEIR SONGWRITERS | IT ALL BEGINS WITH A SONG | Silver Lion |
PONCE, Buenos Aires | ARGENTINA | FOX NETWORKS GROUP LATIN AMERICA | FOX PREMIUM | WHO? | Silver Lion |
CBS CORPORATION, New York | USA | CBS SPORTS | NFL PLAYOFFS | TEASING JOHN MALKOVICH | Silver Lion |
TBWA\MEDIA ARTS LAB, Los Angeles | USA | APPLE | HOMEPOD | WELCOME HOME | Silver Lion |
CANDIDE THOVEX, Hamburg / THJNK, Hamburg | GERMANY | AUDI | AUDI QUATTRO - CANDIDE THOVEX | SKI THE WORLD | Silver Lion |
ALMAPBBDO, São Paulo | BRAZIL | GETTY IMAGES | GETTY IMAGES | ENDLESS STORIES | Silver Lion |
McCANN NEW YORK | USA | MGM RESORTS INTERNATIONAL | MGM RESORTS | UNIVERSAL LOVE | Silver Lion |
AKQA, São Paulo | BRAZIL | NETFLIX | STRANGER THINGS | STRANGER BROADCAST | Silver Lion |
HEARTS & SCIENCE, New York / BBDO NEW YORK | USA | P&G | MY BLACK IS BEAUTIFUL | THE TALK | Silver Lion |
DROGA5, New York | USA | TOURISM AUSTRALIA | TOURISM AUSTRALIA | DUNDEE: THE SON OF A LEGEND RETURNS HOME | Silver Lion |
IKEA SOUTHEAST ASIA, Singapore / BBH, Singapore | SINGAPORE | IKEA | IKEA | THE IKEA HUMAN CATALOGUE | Silver Lion |
TBWA\NEBOKO, Amsterdam / ALBERT HEIJN, Zaandam | THE NETHERLANDS | ALBERT HEIJN | FMCG | BLIJ MET SJOERD | Silver Lion |
WIEDEN+KENNEDY, Portland | USA | TRAVEL OREGON | OREGON | TRAVEL OREGON || TRAVEL OREGON: THE GAME | Silver Lion |
AKESTAM HOLST NOA, Stockholm | SWEDEN | IKEA | IKEA FURNITURE | IRRESISTIBLY POINTLESS TRUEVIEW ADS | Silver Lion |
KING JAMES GROUP, Cape Town | SOUTH AFRICA | SANLAM | MYCHOICE FUNERAL PLAN | UK'SHONA KWELANGA - A WHATSAPP DRAMA SERIES | Silver Lion |
CHIEF PRODUCTIONS, Manchester / STRIPE COMMUNICATIONS, London | UNITED KINGDOM | CHIEF PRODUCTIONS, STRIPE COMMUNICATIONS FOR UBISOFT | GHOST RECON WILDLANDS | TO THE WILDLANDS AND BACK | Bronze Lion |
ALL CITY, FOX NETWORKS, Los Angeles / STARCOM, Chicago / FOX, New York | USA | MARS | MARS CANDY | BITE SIZED HORROR | Bronze Lion |
WIEDEN+KENNEDY, São Paulo | BRAZIL | OLD SPICE (P&G) | OLD SPICE DEODORANT | PIMP THE EXTREME NINJA MASTER RUNWAY CHEF INK TANK FACTOR HAS TALENT BRASIL | Bronze Lion |
NATIONAL GEOGRAPHIC, Washington D.C. / NIKE, Portland | USA | NIKE | NIKE | BREAKING2 | Bronze Lion |
VERY AGENCY (VERY PATCHWORK), Copenhagen / SHOOT HAPPENS, Copenhagen | DENMARK | VOLKSWAGEN | BEETLE | GENERATIONS (SHORT FILM) | Bronze Lion |
TBWA\MEDIA ARTS LAB, Shanghai | CHINA | APPLE | IPHONE X | THREE MINUTES | Bronze Lion |
BBDO PARIS | FRANCE | CARE FRANCE | ASSOCIATION | STORIES FROM THE OTHER SIDE OF THE WORLD | Bronze Lion |
J. WALTER THOMPSON PUERTO RICO, San Juan | PUERTO RICO | TRIPLE-S | TRIPLE-S ADVANTAGE | VOCES EXPERTAS | Bronze Lion |
OGILVY CAPE TOWN | SOUTH AFRICA | AB-INBEV AFRICA | CARLING BLACK LABEL - ANTI WOMEN ABUSE INITIATIVE | SOCCER SONG FOR CHANGE | Bronze Lion |
FRANCE TÉLÉVISIONS, Paris / PUBLICIS CONSEIL, Paris | FRANCE | FRANCE TÉLÉVISIONS - FRANCE 3 | LA FORÊT (TV SERIES) | LA FORÊT - BET ON A MURDERER | Bronze Lion |
DDB CHICAGO | USA | MARS WRIGLEY CONFECTIONERY | SKITTLES | EXCLUSIVE THE RAINBOW | Bronze Lion |
ENGAGE & RESONATE, Chicago / LEO BURNETT CHICAGO | USA | THE FIELD MUSEUM | "SPECIMENS: UNLOCKING THE SECRETS OF LIFE" EXHIBITION | SPECIMENS MONOLOGUES | Bronze Lion |
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | GREENPEACE POLAND | SAVING THE BIALOWIEZA FOREST | TO THE LAST TREE STANDING | Bronze Lion |
ALMAPBBDO, São Paulo | BRAZIL | GOL LINHAS AEREAS | GOL LINHAS AEREAS | THE NEYMARLESS SPONSORSHIP | Bronze Lion |
adam&eveDDB, London | UNITED KINGDOM | EA SPORTS | FIFA 18 | FIFA 18 MORE THAN A GAME | Bronze Lion |
GREY COLOMBIA, Bogotá | COLOMBIA | BLU RADIO | SPORTS RADIO STATION | THE GAME THAT NEVER WAS | Bronze Lion |
CRISTAL, Lima / HOUDINI, Lima | PERU | CRISTAL | ALCOHOLIC DRINK | THE HACKING JERSEY | Bronze Lion |
HOST/HAVAS, Sydney | AUSTRALIA | AIR NEW ZEALAND | AIR NEW ZEALAND | LOSERS' PARADISE | Bronze Lion |
OGILVY ARGENTINA, Buenos Aires | ARGENTINA | DIRECTV | DIRECTV MUNDIAL | MINIVARSKY | Bronze Lion |
VML, Kansas City | USA | PEPSICO | GATORADE | GIFORADE | Bronze Lion |
LOLA MULLENLOWE, Madrid | SPAIN | LIBERO | FOOTBALL MAGAZINE | VALDERRAMA'S BALLS | Bronze Lion |
UNINTERRUPTED, Los Angeles / UBER HQ, San Francisco | USA | UBER | RIDE SHARE APP | ROLLING WITH THE CHAMPION | Bronze Lion |
OGILVY BEIJING / DALIAN WANDA GROUP, Beijing | CHINA | WANDA | TBC | 52 MAYORS OF DANZHAI | Bronze Lion |
Here’s a reminder of the 2018 Entertainment Lions shortlists in full.
2018 Cannes Entertainment for Music Lions winners
Entrant | Country | Client | Product | Title | Award |
SMUGGLER, New York / ROC NATION, New York | USA | ROCNATION | MUSIC VIDEO | JAY-Z "SMILE" | Grand Prix |
TBWA\MEDIA ARTS LAB, Los Angeles | USA | APPLE | HOMEPOD | WELCOME HOME | Grand Prix |
DDB GROUP GERMANY, Berlin | GERMANY | REPORTERS WITHOUT BORDERS | SONGS WITH CENSORED ARTICLES | THE UNCENSORED PLAYLIST | Gold Lion |
LONDON ALLEY, Los Angeles / DEF JAM RECORDINGS, New York / VISIONARY MUSIC GROUP, New York | USA | LOGIC | NATIONAL SUICIDE PREVENTION LIFELINE | 1-800-273-8255 | Gold Lion |
SPOTIFY, New York | USA | SPOTIFY | SPOTIFY | DAVID BOWIE IS HERE | Gold Lion |
FREENJOY, Los Angeles | USA | TDE/INTERSCOPE RECORDS | KENDRICK LAMAR | HUMBLE. | Silver Lion |
VML, Kansas City | USA | WENDY'S | WENDY'S COMMUNITY MANAGEMENT | WEBEEFIN? | Silver Lion |
VML, Kansas City | USA | NASHVILLE CONVENTION AND VISITORS CORPORATION | NASHVILLE, TN AND THEIR SONGWRITERS | IT ALL BEGINS WITH A SONG | Silver Lion |
SPOTIFY, New York | USA | SPOTIFY | SPOTIFY | I'M WITH THE BANNED | Silver Lion |
TBWA\MEDIA ARTS LAB, Los Angeles | USA | APPLE | HOMEPOD | WELCOME HOME | Silver Lion |
VML, Kansas City | USA | NASHVILLE CONVENTION AND VISITORS CORPORATION | NASHVILLE, TN AND THEIR SONGWRITERS | IT ALL BEGINS WITH A SONG | Silver Lion |
McCANN NEW YORK | USA | MGM RESORTS INTERNATIONAL | MGM RESORTS | UNIVERSAL LOVE | Silver Lion |
LONDON ALLEY, Los Angeles / DEF JAM RECORDINGS, New York / VISIONARY MUSIC GROUP, New York | USA | LOGIC | NATIONAL SUICIDE PREVENTION LIFELINE | 1-800-273-8255 | Bronze Lion |
DEUTSCH LA / INTERSCOPE RECORDS, Los Angeles / STEELHEAD, Los Angeles | USA | INTERSCOPE RECORDS | EMINEM "REVIVAL" | ASK ABOUT REVIVAL | Bronze Lion |
DDB GROUP GERMANY, Berlin | GERMANY | REPORTERS WITHOUT BORDERS | SONGS WITH CENSORED ARTICLES | THE UNCENSORED PLAYLIST | Bronze Lion |
VML, Kansas City | USA | WENDY'S | WENDY'S COMMUNITY MANAGEMENT | WEBEEFIN? | Bronze Lion |
NFL, New York / GREY NEW YORK | USA | NFL | NFL | TOUCHDOWN CELEBRATIONS TO COME | Bronze Lion |
HAVAS NEW YORK | USA | TD AMERITRADE | TD AMERITRADE | ALL NIGHT LONG TRADING | Bronze Lion |
McCANN NEW YORK | USA | MGM RESORTS INTERNATIONAL | MGM RESORTS | UNIVERSAL LOVE | Bronze Lion |
Here’s a reminder of the 2018 Entertainment for Music Lions shortlists in full.
The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.
![](/res/img/s.gif)