#CannesLions2018: Craft Lions winners!
The 65th annual Cannes Lions Festival of Creativity continued on 20 June with the 2018 Cannes Film Craft, Digital Craft and Industry Craft Lions announced during the Craft award ceremony, with SA bringing home a Bronze Lion.
Cannes Lions 2018 Craft Lions winners.
Winners of the Cannes Lions Craft track were announced and the 2018 Cannes Lions award ceremony held at the Palais on Wednesday, 20 June from 7pm. This encompasses the Digital Craft Lions, Film Craft Lions and Industry Craft Lions.
Crafty creativity
The Film Craft Lions celebrate onscreen artistry. Exceptional filmmaking in which technical skill and prowess in production elevates an idea or dramatically enhances its execution.
Diane McArter, founder and president of Furlined is the 2018 Film Craft Lions jury president.
This year, the Film Craft Lions Grand Prix went to Blur Producciones Madrid and SRA Rushmore for Hope: #NotaTarget, by International Committee of The Red Cross.
Romance Films Cape Town and Joe Public United also did the nation proud, bringing home a Film Craft Bronze Lion for Chicken Licken Hotwings' 'Sbu 2.0.'
The Digital Craft Lions celebrate technological artistry - flawless design, masterful execution and outstanding user experience created for all digital environments.
Jean Lin, global CEO of Isobar is the 2018 Digital Craft Lions jury president.
The Digital Craft Lions Grand Prix went to Isobar and Viacom New York for William Patrick (Billy) Corgan's Aeronaut Music ExperienceE, 'Aeronaut VR'.
The Industry Craft Lions celebrate the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life - demonstrating expertise and vision in the application of creative techniques.
Yang Yeo, creative Kaiju at Hakuhodo Inc, is the 2018 Industry Craft Lions jury president.
The Industry Craft Lions Grand Prix went to Ogilvy Chicago and PHD Chicago for SC Johnson Kiwi Shoecare's 'Ali'.
The Industry Craft Lions Grand Prix went to Ogilvy Chicago and PHD Chicago for SC Johnson Kiwi Shoecare's 'Ali'.
View the full tables of winning work below:
2018 Cannes Film Craft Lions winners
| Entrant | Country | Client | Product | Title | Award |
| BLUR PRODUCCIONES, Madrid / SRA. RUSHMORE, Madrid | SPAIN | INTERNATIONAL COMITEE OF THE RED CROSS | #NOTATARGET | HOPE | Grand Prix |
| FURLINED, Los Angeles / APPLE, Cupertino | USA | APPLE | IPHONE 7 PLUS | BARBERS | Gold Lion |
| CBS CORPORATION, New York | USA | CBS SPORTS | NFL PLAYOFFS | TEASING JOHN MALKOVICH | Gold Lion |
| SRA. RUSHMORE, Madrid | SPAIN | INTERNATIONAL COMMITTEE OF THE RED CROSS | RAISING AWARENESS RE: TARGETTING OF HEALTHCARE WORKERS | HOPE | Gold Lion |
| REVOLVER/WILL O'ROURKE, Sydney / CUMMINS & PARTNERS, Sydney | AUSTRALIA | GO GENTLE AUSTRALIA | ASSISTED DYING | STOP THE HORROR | Gold Lion |
| TBWA\MEDIA ARTS LAB, Los Angeles | USA | APPLE | HOMEPOD | WELCOME HOME | Gold Lion |
| DROGA5, New York | USA | CHRISTIE'S | CHRISTIE'S | THE LAST DA VINCI | Gold Lion |
| ANORAK, Berlin / JUNG VON MATT, Berlin | GERMANY | BMW GROUP MINI BRAND MANAGEMENT | JOHN COOPER WORKS | THE FAITH OF A FEW | Gold Lion |
| FINAL CUT, Los Angeles / APPLE, Cupertino | USA | APPLE | IPHONE 7 PLUS | BARBERS | Gold Lion |
| JUNG VON MATT, Hamburg | GERMANY | EDEKA ZENTRALE AG & CO. KG | RETAIL | CHRISTMAS 2117 | Gold Lion |
| TBWA\SANTIAGO MANGADA PUNO, Makati City | THE PHILIPPINES | BAHAY TULUYAN | PUBLIC SERVICE | DISGUSTING STORIES | Gold Lion |
| JUNG VON MATT, Hamburg | GERMANY | BMW GROUP MINI BRAND MANAGEMENT | MINI JOHN COOPER WORKS | THE FAITH OF A FEW | Gold Lion |
| BLINK PRODUCTIONS, London / BBC CREATIVE, London | UNITED KINGDOM | BBC ONE | BBC ONE | THE SUPPORTING ACT | Gold Lion |
| MPC, London / JUNG VON MATT, Hamburg | UNITED KINGDOM | EDEKA Zentrale AG & Co. KG | EDEKA | CHRISTMAS 2117 | Gold Lion |
| REVOLVER/WILL O'ROURKE, Sydney / CUMMINS & PARTNERS, Sydney | AUSTRALIA | GO GENTLE AUSTRALIA | ASSISTED DYING | STOP THE HORROR | Silver Lion |
| ANORAK, Berlin / JUNG VON MATT, Berlin | GERMANY | BMW GROUP MINI BRAND MANAGEMENT | JOHN COOPER WORKS | THE FAITH OF A FEW | Silver Lion |
| SHERPAS CINEMA, Whistler | CANADA | THE NORTH FACE | THE NORTH FACE | IMAGINATION: TOM WALLISCH | Silver Lion |
| BLINK PRODUCTIONS, London / BBC CREATIVE, London | UNITED KINGDOM | BBC ONE | BBC ONE | THE SUPPORTING ACT | Silver Lion |
| CBS CORPORATION, New York | USA | CBS SPORTS | NFL PLAYOFFS | TEASING JOHN MALKOVICH | Silver Lion |
| PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York | USA | PROCTER & GAMBLE | TIDE | IT'S A TIDE AD | Silver Lion |
| adam&eveDDB, London | UNITED KINGDOM | UNILEVER | MARMITE | GENE PROJECT 90" | Silver Lion |
| BBDO NEW YORK | USA | P&G | P&G | THE TALK | Silver Lion |
| GREYNJ UNITED, Bangkok | THAILAND | KASIKORNBANK PUBLIC COMPANY LIMITED | K PLUS | FRIENDSHIT | Silver Lion |
| adam&eveDDB, London | UNITED KINGDOM | UNILEVER | MARMITE | GENE PROJECT 90" | Silver Lion |
| BETC, Paris | FRANCE | LACOSTE | LACOSTE | TIMELESS | Silver Lion |
| ANORAK, Berlin / JUNG VON MATT, Berlin | GERMANY | BMW GROUP MINI BRAND MANAGEMENT | JOHN COOPER WORKS | THE FAITH OF A FEW | Silver Lion |
| FURLINED, Los Angeles / APPLE, Cupertino | USA | APPLE | IPHONE 7 PLUS | BARBERS | Silver Lion |
| BBDO NEW YORK | USA | P&G | P&G | THE TALK | Silver Lion |
| FURLINED, Los Angeles / APPLE, Cupertino | USA | APPLE | IPHONE 7 PLUS | BARBERS | Silver Lion |
| TBWA\MEDIA ARTS LAB, Los Angeles | USA | APPLE | AIR PODS | SWAY | Silver Lion |
| DIESEL, Breganze / PUBLICIS ITALY, Milan | ITALY | DIESEL | FALL WINTER 2017 COLLECTION | GO WITH THE FLAW | Silver Lion |
| ALMAPBBDO, São Paulo | BRAZIL | GETTY IMAGES | GETTY IMAGES | ENDLESS STORIES | Silver Lion |
| CBS CORPORATION, New York | USA | CBS SPORTS | NFL PLAYOFFS | TEASING JOHN MALKOVICH | Silver Lion |
| MADHYA PRADESH TOURISM BOARD, Bhopal / OGILVY, Bangalore | INDIA | M P TOURISM DEVELOPMENT CORPORATION | MADHYA PRADESH TOURISM | WORLD’S MOST HONEST TOURISM FILM | Silver Lion |
| BETC, Paris | FRANCE | LACOSTE | LACOSTE | TIMELESS | Silver Lion |
| APPLE, Cupertino | USA | APPLE INC. | IPHONE 7 PLUS | BARBERS | Silver Lion |
| TBWA\MEDIA ARTS LAB, Los Angeles | USA | APPLE | AIR PODS | SWAY | Silver Lion |
| DROGA5, New York | USA | HENNESSY | HENNESSY VS | MAJOR | Silver Lion |
| ROTHCO | ACCENTURE INTERACTIVE , Dublin | IRELAND | THE TIMES/NEWS UK & IRELAND | THE TIMES/NEWS UK & IRELAND | JFKUNSILENCED | Silver Lion |
| MOTHER, London | UNITED KINGDOM | MONEYSUPERMARKET | INSURANCE COMPARISON | MONEYSUPERMARKET.COM 'EPIC ACTION MAN' | Silver Lion |
| BLINK PRODUCTIONS, London / 4CREATIVE, London | UNITED KINGDOM | CHANNEL 4 | THE GREAT BRITISH BAKE OFF | THE GREAT BRITISH BAKE OFF | Silver Lion |
| MPC, London / JUNG VON MATT, Hamburg | UNITED KINGDOM | EDEKA Zentrale AG & Co. KG | EDEKA | CHRISTMAS 2117 | Silver Lion |
| THE MILL, New York / KBS, New York | USA | MONSTER.COM | WEBSITE SERVICE | SAVED BY MONSTER | Silver Lion |
| BBDO NEW YORK | USA | P&G | P&G | THE TALK | Bronze Lion |
| RATTLING STICK, London / BBH LONDON | UNITED KINGDOM | AUDI UK | AUDI INTELLIGENT TECHNOLOGY | CLOWNS | Bronze Lion |
| HENRY, Paris | FRANCE | UBISOFT | FAR CRY 5 | BAPTISM | Bronze Lion |
| DIVISION, Paris / PUBLICIS ITALY, Milan | FRANCE | DIESEL | CLOTHES | GO WITH THE FLAW | Bronze Lion |
| FORSMAN & BODENFORS, Gothenburg | SWEDEN | VOLVO CARS | VOLVO CARS | MOMENTS | Bronze Lion |
| adam&eveDDB, London | UNITED KINGDOM | UNILEVER | MARMITE | GENE PROJECT 90" | Bronze Lion |
| SAIGON, São Paulo / DDB PARIS | BRAZIL | MÉDECINS DU MONDE | MÉDECINS DU MONDE | #SHUTUPDEATH | Bronze Lion |
| GOODBY SILVERSTEIN & PARTNERS, San Francisco | USA | COMMON SENSE MEDIA | PSA | "CLOUT" | Bronze Lion Campaign |
| GOODBY SILVERSTEIN & PARTNERS, San Francisco | USA | COMMON SENSE MEDIA | PSA | "ATTENTION" | Bronze Lion Campaign |
| GOODBY SILVERSTEIN & PARTNERS, San Francisco | USA | COMMON SENSE MEDIA | PSA | "CAT FILTER" | Bronze Lion Campaign |
| DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | LOTTO NEW ZEALAND | COMMUNITY SUPPORT | DYLAN | Bronze Lion |
| MULLENLOWE, New York | USA | JETBLUE | AIRLINE | SNOWFLAKES | Bronze Lion Campaign |
| MULLENLOWE, New York | USA | JETBLUE | AIRLINE | PIANO | Bronze Lion Campaign |
| TBWA\CHIAT\DAY LOS ANGELES | USA | GATORADE | GATORADE | SISTERS IN SWEAT | Bronze Lion |
| ALMAPBBDO, São Paulo | BRAZIL | GETTY IMAGES | GETTY IMAGES | ENDLESS STORIES | Bronze Lion |
| THE SWEETSHOP, Auckland / DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | LION NATHAN | SPEIGHT'S | THE DANCE | Bronze Lion |
| ROMANCE FILMS, Cape Town, JOE PUBLIC UNITED | SOUTH AFRICA | CHICKEN LICKEN | HOTWINGS | SBU 2.0 | Bronze Lion |
| YOUNG AND RUBICAM MEXICO, Mexico City | MEXICO | SAVE THE CHILDREN FOUNDATION | SAVE THE CHILDREN FOUNDATION | SURVIVORS | Bronze Lion |
| CBS CORPORATION, New York | USA | CBS SPORTS | NFL PLAYOFFS | TEASING JOHN MALKOVICH | Bronze Lion |
| ZEILT PRODUCTIONS, Foetz / M&C SAATCHI, Sydney | LUXEMBOURG | A.I.M.E. | EDUCATION | COGS | Bronze Lion |
| FURLINED, Los Angeles / APPLE, Cupertino | USA | APPLE | IPHONE X | UNLOCK | Bronze Lion |
| AOI PRO. INC., Tokyo / SIX INC., Tokyo / SPA-HAKUHODO CO. LTD., Bangkok | JAPAN | DOUBLE A | DOUBLE A | OBSESSION FOR SMOOTHNESS | Bronze Lion |
| DIESEL, Breganze / PUBLICIS ITALY, Milan | ITALY | DIESEL | FALL WINTER 2017 COLLECTION | GO WITH THE FLAW | Bronze Lion |
| WANDA PRODUCTIONS, Paris / BETC, Paris | FRANCE | LACOSTE | CLOTHING | LACOSTE TIMELESS | Bronze Lion |
| BISCUIT FILMWORKS, Los Angeles | USA | ALT-J | ALT-J | PLEADER | Bronze Lion |
| TBWA\MEDIA ARTS LAB, Los Angeles | USA | APPLE | HOMEPOD | WELCOME HOME | Bronze Lion |
| PROLAM Y&R, Santiago | CHILE | POLLA | LOTO | GAME | Bronze Lion Campaign |
| PROLAM Y&R, Santiago | CHILE | POLLA | LOTO | DOG | Bronze Lion Campaign |
| PROLAM Y&R, Santiago | CHILE | POLLA | LOTO | NAP | Bronze Lion Campaign |
| PROLAM Y&R, Santiago | CHILE | POLLA | LOTO | WIFE | Bronze Lion Campaign |
| DIESEL, Breganze / PUBLICIS ITALY, Milan | ITALY | DIESEL | DIESEL | KEEP THE WORLD FLAWED | Bronze Lion |
| FINCH, Sydney / CLEMENGER BBDO | TOUCHCAST, Wellington | AUSTRALIA | NZ TRANSPORT AGENCY | ANTI DRINK DRIVING | RAT'S TALE | Bronze Lion |
| WORK EDITORIAL, New York / THE CORNER SHOP, Santa Monica | USA | P&G | P&G | THE TALK | Bronze Lion |
| MADHYA PRADESH TOURISM BOARD, Bhopal / OGILVY, Bangalore | INDIA | M P TOURISM DEVELOPMENT CORPORATION | MADHYA PRADESH TOURISM | WORLD’S MOST HONEST TOURISM FILM | Bronze Lion |
| THE&PARTNERSHIP, London | UNITED KINGDOM | THE PRINCE'S TRUST | THE PRINCE'S TRUST | YOUTH CAN DO IT | Bronze Lion |
| GREY, London | UNITED KINGDOM | VOLVO | CARS | MUSIC OF THE MIND | Bronze Lion |
| OGILVY TORONTO | CANADA | UNILEVER | DOVE SELF-ESTEEM | LOOK HOW FAR WE'VE COME | Bronze Lion |
| FF NEW YORK | USA | SEA SHEPHERD | PSA / SOCIAL AWARENESS | PLASTIC OCEAN | Bronze Lion |
| AUDI, Milton Keynes / BBH LONDON | UNITED KINGDOM | AUDI | AUDI | CLOWNS | Bronze Lion |
| YOUNG AND RUBICAM MEXICO, Mexico City | MEXICO | SAVE THE CHILDREN FOUNDATION | SAVE THE CHILDREN FOUNDATION | SURVIVORS | Bronze Lion |
| STRING AND TINS, London / BBH LONDON | UNITED KINGDOM | AUDI | AUDI INTELLIGENT TECHNOLOGY | AUDI - CLOWNS | Bronze Lion |
| Y&R PRAGUE | CZECH REPUBLIC | POST BELLUM | NATIONAL HISTORY ARCHIVE | UNTOLD STORIES | Bronze Lion |
| MJZ, Los Angeles / KBS, New York | USA | MONSTER WORLDWIDE, INC | MONSTER.COM | SAVED BY MONSTER | Bronze Lion |
| REBOLUCION, Buenos Aires | ARGENTINA | GOVERMENT OF COLOMBIA | GOVERMENT | A STRANGE ANIMAL | Bronze Lion |
| ZEILT PRODUCTIONS, Foetz / M&C SAATCHI, Sydney | LUXEMBOURG | A.I.M.E. | EDUCATION | COGS | Bronze Lion |
| adam&eveDDB, London | UNITED KINGDOM | HALIFAX BANK | SAVERS PRIZE DRAW | THUNDERBIRDS | Bronze Lion |
| ALT.VFX, Brisbane / DEUTSCH LA | AUSTRALIA | TILE | TILE | LOST PANDA | Bronze Lion |
| Y&R ANZ, Auckland | NEW ZEALAND | HEINZ BEANZ AUSTRALIA | HEINZ BEANZ | GEOFF | Bronze Lion |
| ALT.VFX, Brisbane / DEUTSCH LA | AUSTRALIA | TILE | TILE | LOST PANDA | Bronze Lion |
Here’s a reminder of the 2018 Film Craft Lions shortlists in full.
2018 Cannes Digital Craft Lions winners
| Entrant | Country | Client | Product | Title | Award |
| ISOBAR, New York / VIACOM, New York | USA | WILLIAM PATRICK CORGAN | AERONAUT MUSIC EXPERIENCE | AERONAUT VR | Grand Prix |
| BBDO NEW YORK | USA | DOWNTOWN RECORDS | THE ACADEMIC | LIVE LOOPER | Gold Lion |
| HERE BE DRAGONS, Los Angeles | USA | OCULUS | OCULUS | DISPATCH | Gold Lion |
| OGILVY BRASIL, São Paulo | BRAZIL | FORBES BRASIL | CORPORATE IMAGE | RICKY BRASIL | Gold Lion |
| THE WALT DISNEY COMPANY, Burbank / DISNEY/PIXAR, Emeryville | USA | DISNEY PIXAR | COCO VR | DISNEY PIXAR COCO VR | Silver Lion |
| PMK*BNC, Los Angeles / THE VOID, Lindon / ILMXLAB, San Francisco | USA | THE VOID | LOCATION BASED VR EXPERIENCE | THE VOID AND ILMXLAB'S STAR WARS: SECRETS OF THE EMPIRE | Silver Lion |
| FCB/SIX, Toronto | CANADA | PFLAG CANADA | PFLAG CANADA | DESTINATION PRIDE | Silver Lion |
| TBWA\BELGIUM, Brussels | BELGIUM | SOLIDARITÉ GRANDS FROIDS | SOLIDARITÉ GRANDS FROIDS | THE HOMELESS WEBSHOP | Silver Lion |
| AKQA, San Francisco | USA | ACTIVISION | DESTINY 2 | DESTINY 2 GHOST SKILL | Silver Lion |
| GEOMETRY GLOBAL, Prague | CZECH REPUBLIC | NEURODIGITAL | HAPTIC GLOVES | TOUCHING MASTERPIECES | Silver Lion |
| ROTHCO | ACCENTURE INTERACTIVE , Dublin | IRELAND | THE TIMES/NEWS UK & IRELAND | THE TIMES/NEWS UK & IRELAND | JFKUNSILENCED | Silver Lion |
| ELEVEN, San Francisco | USA | GOOGLE CLOUD | KNOW WHAT YOUR DATA KNOWS | Silver Lion | |
| HBO, New York / BROWN HILL PRODUCTIONS, Culver City | USA | HBO | SILICON VALLEY | SILICON VALLEY: INSIDE THE HACKER HOSTEL VR | Bronze Lion |
| MEDIAMONKS, Amsterdam / WIEDEN+KENNEDY, Portland | THE NETHERLANDS | NIKE | NIKE REACT GAME OF GO | NIKE REACT GAME OF GO | Bronze Lion |
| BBDO NEW YORK | USA | DOWNTOWN RECORDS | THE ACADEMIC | LIVE LOOPER | Bronze Lion |
| DDB GROUP GERMANY, Berlin | GERMANY | REPORTERS WITHOUT BORDERS | SONGS WITH CENSORED ARTICLES | THE UNCENSORED PLAYLIST | Bronze Lion |
| ROTHCO | ACCENTURE INTERACTIVE , Dublin | IRELAND | THE TIMES/NEWS UK & IRELAND | THE TIMES/NEWS UK & IRELAND | JFKUNSILENCED | Bronze Lion |
| DDB PARIS | FRANCE | HASBRO | PLAY-DOH | THE GALLERY OF EMERGING SPECIES | Bronze Lion |
| OGILVY BRASIL, São Paulo | BRAZIL | HERMES PARDINI | DIAGNOSIS LAB | VR VACCINE | Bronze Lion |
| AMAZON, Seattle / AMAZON D1, Seattle / LUCKY GENERALS, London | USA | AMAZON | ALEXA | ALEXA LOSES HER VOICE | Bronze Lion |
| PMK*BNC, Los Angeles / THE VOID, Lindon / ILMXLAB, San Francisco | USA | THE VOID | LOCATION BASED VR EXPERIENCE | THE VOID AND ILMXLAB'S STAR WARS: SECRETS OF THE EMPIRE | Bronze Lion |
| HAVAS NEW YORK | USA | TD AMERITRADE | TD AMERITRADE | THE FIRST AD IN THE BLOCKCHAIN | Bronze Lion |
| OGILVY BRASIL, São Paulo | BRAZIL | FORBES BRASIL | CORPORATE IMAGE | RICKY BRASIL | Bronze Lion |
| GREY BRAZIL, São Paulo | BRAZIL | RECLAME AQUI | RECLAME AQUI | THE CANCELLER | Bronze Lion |
| GEOMETRY GLOBAL, Prague | CZECH REPUBLIC | NEURODIGITAL | HAPTIC GLOVES | TOUCHING MASTERPIECES | Bronze Lion |
| GOODBY SILVERSTEIN & PARTNERS, San Francisco | USA | CHEETOS - FRITO LAY NORTH AMERICA | CHEETOS | CHEETOS VISION | Bronze Lion |
| GREY BRAZIL, São Paulo | BRAZIL | RECLAME AQUI | RECLAME AQUI | THE CANCELLER | Bronze Lion |
Here’s a reminder of the 2018 Digital Craft Lions shortlists in full.
2018 Cannes Industry Craft Lions winners
| Entrant | Country | Client | Product | Title | Award |
| OGILVY, Chicago | USA | SC JOHNSON | KIWI SHOE CARE | ALI | Grand Prix |
| ADIDAS, Herzogenaurach / LLOYD (+CO.), New York / I AM OTHER, Beverly Hills | GERMANY | ADIDAS | ADIDAS TENNIS COLLECTION | ADIDAS TENNIS COLLECTION BY PHARRELL WILLIAMS | Gold Lion |
| OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | DRAGSTER | Gold Lion Campaign |
| OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | SHUTTLE | Gold Lion Campaign |
| OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | HEROES | Gold Lion Campaign |
| Y&R DUBAI | UNITED ARAB EMIRATES | INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA | PEACE | MOSAICS | Gold Lion Campaign |
| Y&R DUBAI | UNITED ARAB EMIRATES | INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA | PEACE | DOOR | Gold Lion Campaign |
| Y&R DUBAI | UNITED ARAB EMIRATES | INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA | PEACE | RELIEF | Gold Lion Campaign |
| Y&R DUBAI | UNITED ARAB EMIRATES | INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA | PEACE | BEADS | Gold Lion Campaign |
| Y&R DUBAI | UNITED ARAB EMIRATES | INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA | PEACE | CARPET | Gold Lion Campaign |
| Y&R DUBAI | UNITED ARAB EMIRATES | INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA | PEACE | STAINED GLASS | Gold Lion Campaign |
| OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | DRAGSTER | Gold Lion Campaign |
| OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | SHUTTLE | Gold Lion Campaign |
| OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | HEROES | Gold Lion Campaign |
| J. WALTER THOMPSON, Casablanca | MOROCCO | NESTLÉ TUNISIE DISTRIBUTION | KITKAT BARS | FACTORY | Gold Lion |
| SHA INC., Tokyo | JAPAN | SHA inc. | UNCONTROLLED TYPES | UNCONTROLLED TYPES BY PLOTTER DRAWING | Silver Lion |
| DENTSU INC., Tokyo | JAPAN | SHOCHIKU CO. LTD | KABUKI: ART & ARTIFACTS EXHIBITION IN KYOTO | EATING KABUKI WITH YOUR FINGERS. | Silver Lion |
| GREY, London | UNITED KINGDOM | BRAUN | HOME APPLIANCES AND ELECTRONICS | DESIGN LANGUAGE | Silver Lion |
| TBWA\THAILAND, Bangkok | THAILAND | MCDONALD'S | MCDONALD'S 24 HOURS | MORNING SHIFT | Silver Lion Campaign |
| TBWA\THAILAND, Bangkok | THAILAND | MCDONALD'S | MCDONALD'S 24 HOURS | ROOFTOP SOCCER | Silver Lion Campaign |
| TBWA\THAILAND, Bangkok | THAILAND | MCDONALD'S | MCDONALD'S 24 HOURS | THE MEETING | Silver Lion Campaign |
| TBWA\THAILAND, Bangkok | THAILAND | MCDONALD'S | MCDONALD'S 24 HOURS | DESIGNER | Silver Lion Campaign |
| TBWA\THAILAND, Bangkok | THAILAND | MCDONALD'S | MCDONALD'S 24 HOURS | GRAFFITI | Silver Lion Campaign |
| BBDO GROUP GERMANY, Düsseldorf | GERMANY | ALZHEIMER RESEARCH INITIATIVE | CALL FOR DONATIONS | MIGUEL | Silver Lion Campaign |
| BBDO GROUP GERMANY, Düsseldorf | GERMANY | ALZHEIMER RESEARCH INITIATIVE | CALL FOR DONATIONS | FARHAD | Silver Lion Campaign |
| BBDO GROUP GERMANY, Düsseldorf | GERMANY | ALZHEIMER RESEARCH INITIATIVE | CALL FOR DONATIONS | ANN-KATRIN | Silver Lion Campaign |
| J. WALTER THOMPSON, Casablanca | MOROCCO | NESTLÉ TUNISIE DISTRIBUTION | KITKAT BARS | OFFICE | Silver Lion Campaign |
| J. WALTER THOMPSON, Casablanca | MOROCCO | NESTLÉ TUNISIE DISTRIBUTION | KITKAT BARS | FACTORY | Silver Lion Campaign |
| J. WALTER THOMPSON, Casablanca | MOROCCO | NESTLÉ TUNISIE DISTRIBUTION | KITKAT BARS | STREET | Silver Lion Campaign |
| J. WALTER THOMPSON, Casablanca | MOROCCO | NESTLÉ TUNISIE DISTRIBUTION | KITKAT BARS | METRO STATION | Silver Lion Campaign |
| HAVAS COLOMBIA, Medellin | COLOMBIA | UNIVERSIDAD NACIONAL DE COLOMBIA | INSTITUCIONAL | DEFORESTED BONES | Silver Lion |
| LOLA MULLENLOWE, Madrid | SPAIN | MAGNUM | ICE CREAMS | DRESS | Silver Lion Campaign |
| LOLA MULLENLOWE, Madrid | SPAIN | MAGNUM | ICE CREAMS | SWIMMING POOL | Silver Lion Campaign |
| ADIDAS, Herzogenaurach / LLOYD (+CO.), New York / I AM OTHER, Beverly Hills | GERMANY | ADIDAS | ADIDAS TENNIS COLLECTION | ADIDAS TENNIS COLLECTION BY PHARRELL WILLIAMS | Silver Lion |
| OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | SHUTTLE | Silver Lion Campaign |
| OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | DRAGSTER | Silver Lion Campaign |
| OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | HEROES | Silver Lion Campaign |
| OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | DRAGSTER | Silver Lion Campaign |
| OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | SHUTTLE | Silver Lion Campaign |
| OGILVY HONG KONG | HONG KONG | KFC BIRDLAND (HONG KONG) LTD | KFC | HEROES | Silver Lion Campaign |
| AKESTAM HOLST NOA, Stockholm | SWEDEN | IKEA SWEDEN | SIGGERUD MATTRESS WEDGE | DON'T SLIP AWAY | Silver Lion |
| HJALTELIN STAHL, Copenhagen | DENMARK | GREENPEACE | AWARENESS | WARHEAD | Silver Lion |
| JOHANNES LEONARDO, New York | USA | ADIDAS ORIGINALS | ADIDAS ORIGINALS | CRAZY IS NEVER HUMBLE | Bronze Lion |
| FCB BRASIL, São Paulo | BRAZIL | CLUBE DE CRIAÇÃO | BRAZILIAN CREATIVE CLUB FESTIVAL | RE-REBORN | Bronze Lion |
| Y&R PRAGUE | CZECH REPUBLIC | REPORTER MAGAZINE | REPORTER MAGAZINE | QUESTIONING WAR | Bronze Lion Campaign |
| Y&R PRAGUE | CZECH REPUBLIC | REPORTER MAGAZINE | REPORTER MAGAZINE | QUESTIONING NEO-NAZISM | Bronze Lion Campaign |
| Y&R PRAGUE | CZECH REPUBLIC | REPORTER MAGAZINE | REPORTER MAGAZINE | QUESTIONING RADICALISM | Bronze Lion Campaign |
| DENTSU INC., Tokyo | JAPAN | HOKKOKU SHIMBUN INC. | THE 101ST HIGH SCHOOL SUMO TOURNAMENT | 82 TECHNIQUES | Bronze Lion |
| COSSETTE, Toronto / MCDONALD'S, Toronto | CANADA | MCDONALD'S RESTAURANTS OF CANADA LIMITED | MCDONALD'S RESTAURANTS OF CANADA LIMITED | ON YOUR LEFT | Bronze Lion Campaign |
| COSSETTE, Toronto / MCDONALD'S, Toronto | CANADA | MCDONALD'S RESTAURANTS OF CANADA LIMITED | MCDONALD'S RESTAURANTS OF CANADA LIMITED | ON YOUR RIGHT | Bronze Lion Campaign |
| COSSETTE, Toronto / MCDONALD'S, Toronto | CANADA | MCDONALD'S RESTAURANTS OF CANADA LIMITED | MCDONALD'S RESTAURANTS OF CANADA LIMITED | JUST MISSED US | Bronze Lion Campaign |
| COSSETTE, Toronto / MCDONALD'S, Toronto | CANADA | MCDONALD'S RESTAURANTS OF CANADA LIMITED | MCDONALD'S RESTAURANTS OF CANADA LIMITED | NEXT EXIT | Bronze Lion Campaign |
| LOLA MULLENLOWE, Madrid | SPAIN | MAGNUM | ICE CREAMS | SWIMMING POOL | Bronze Lion Campaign |
| LOLA MULLENLOWE, Madrid | SPAIN | MAGNUM | ICE CREAMS | DRESS | Bronze Lion Campaign |
| TBWA\THAILAND, Bangkok | THAILAND | MCDONALD'S | MCDONALD'S 24 HOURS | THE MEETING | Bronze Lion |
| BBDO GROUP GERMANY, Düsseldorf | GERMANY | ALZHEIMER RESEARCH INITIATIVE | CALL FOR DONATIONS | FARHAD | Bronze Lion Campaign |
| BBDO GROUP GERMANY, Düsseldorf | GERMANY | ALZHEIMER RESEARCH INITIATIVE | CALL FOR DONATIONS | MIGUEL | Bronze Lion Campaign |
| BBDO GROUP GERMANY, Düsseldorf | GERMANY | ALZHEIMER RESEARCH INITIATIVE | CALL FOR DONATIONS | ANN-KATRIN | Bronze Lion Campaign |
| TBWA\ZURICH / TBWA\CHIAT\DAY NEW YORK | SWITZERLAND | MCDONALD'S | BIG MAC | 1_MIXTAPE/PLAYLIST | Bronze Lion Campaign |
| TBWA\ZURICH / TBWA\CHIAT\DAY NEW YORK | SWITZERLAND | MCDONALD'S | BIG MAC | 2_CASH/BITCOIN | Bronze Lion Campaign |
| TBWA\ZURICH / TBWA\CHIAT\DAY NEW YORK | SWITZERLAND | MCDONALD'S | BIG MAC | 3_JUKEBOX/SPOTIFY | Bronze Lion Campaign |
| TBWA\ZURICH / TBWA\CHIAT\DAY NEW YORK | SWITZERLAND | MCDONALD'S | BIG MAC | 7_JOYSTICK/CONTROLLER | Bronze Lion Campaign |
| TBWA\ZURICH / TBWA\CHIAT\DAY NEW YORK | SWITZERLAND | MCDONALD'S | BIG MAC | 4_VHS/MP4 | Bronze Lion Campaign |
| TBWA\ZURICH / TBWA\CHIAT\DAY NEW YORK | SWITZERLAND | MCDONALD'S | BIG MAC | 8_AIRMAIL/E-MAIL | Bronze Lion Campaign |
| TBWA\ZURICH / TBWA\CHIAT\DAY NEW YORK | SWITZERLAND | MCDONALD'S | BIG MAC | 10_IQ/AI | Bronze Lion Campaign |
| DDB PARIS | FRANCE | HASBRO | PLAY-DOH | THE GALLERY OF EMERGING SPECIES | Bronze Lion |
| TBWA\ZURICH / TBWA\CHIAT\DAY NEW YORK | SWITZERLAND | MCDONALD'S | BIG MAC | 50 YEARS BIG MAC | Bronze Lion |
| AMBER CHINA, Shanghai | CHINA | AMMELOO | AMMELOO CHEF’S EDITION KNIFE | CHOP-CHOP 2.0 BEEF | Bronze Lion Campaign |
| AMBER CHINA, Shanghai | CHINA | AMMELOO | AMMELOO CHEF’S EDITION KNIFE | CHOP-CHOP 2.0 PORK | Bronze Lion Campaign |
| HAKUHODO MALAYSIA, Shah Alam, Selangor | MALAYSIA | GREENPEACE | GREENPEACE | DROUGHT | Bronze Lion |
| PRAKIT ADVERTISING, Bangkok | THAILAND | STAEDTLER (THAILAND) LIMITED | STAEDTLER HIGHLIGHTER PENS | GENOCIDE | Bronze Lion |
| CHEIL WORLDWIDE, Hong Kong | HONG KONG | JBL (ITECT LTD) | HEADPHONES | BLOCK OUT THE CHAOS: FOOTBALL MANAGERS | Bronze Lion Campaign |
| CHEIL WORLDWIDE, Hong Kong | HONG KONG | JBL (ITECT LTD) | HEADPHONES | BLOCK OUT THE CHAOS: WORLD LEADERS | Bronze Lion Campaign |
| HAVAS SHANGHAI | CHINA | GETTY IMAGES | GETTY IMAGES 360 DEGREE IMAGERY | SHAKESPEARE | Bronze Lion Campaign |
| HAVAS SHANGHAI | CHINA | GETTY IMAGES | GETTY IMAGES 360 DEGREE IMAGERY | EINSTEIN | Bronze Lion Campaign |
| PROLAM Y&R, Santiago | CHILE | EL MOSTRADOR | NEWSPAPER | COPA AMERICA | Bronze Lion Campaign |
| PROLAM Y&R, Santiago | CHILE | EL MOSTRADOR | NEWSPAPER | POPE | Bronze Lion Campaign |
| AFRICA, São Paulo | BRAZIL | DISQUE DENUNCIA (REPORT HOTLINE) | AGAINST CHILD LABOR | MOSAIC TILES | Bronze Lion Campaign |
| AFRICA, São Paulo | BRAZIL | DISQUE DENUNCIA (REPORT HOTLINE) | AGAINST CHILD LABOR | RED CARPET | Bronze Lion Campaign |
| OGILVY TORONTO | CANADA | BABY DOVE/UNILEVER | BABY DOVE | BABY DOVE - BEAUTIFULLY REAL MOMS - WITCHING HOUR | Bronze Lion Campaign |
| OGILVY TORONTO | CANADA | BABY DOVE/UNILEVER | BABY DOVE | BABY DOVE - BEAUTIFULLY REAL MOMS - DREAM FEEDER | Bronze Lion Campaign |
| TBWA\THAILAND, Bangkok | THAILAND | MCDONALD'S | MCDONALD'S 24 HOURS | ROOFTOP SOCCER | Bronze Lion Campaign |
| TBWA\THAILAND, Bangkok | THAILAND | MCDONALD'S | MCDONALD'S 24 HOURS | THE MEETING | Bronze Lion Campaign |
| TBWA\THAILAND, Bangkok | THAILAND | MCDONALD'S | MCDONALD'S 24 HOURS | MORNING SHIFT | Bronze Lion Campaign |
| TBWA\THAILAND, Bangkok | THAILAND | MCDONALD'S | MCDONALD'S 24 HOURS | GRAFFITI | Bronze Lion Campaign |
| TBWA\THAILAND, Bangkok | THAILAND | MCDONALD'S | MCDONALD'S 24 HOURS | DESIGNER | Bronze Lion Campaign |
| Y&R PRAGUE | CZECH REPUBLIC | REPORTER MAGAZINE | REPORTER MAGAZINE | QUESTIONING NEO-NAZISM | Bronze Lion |
| FAHRENHEIT DDB, Lima | PERU | QROMA | ECO AMERICAN COLORS | MARATHON | Bronze Lion Campaign |
| FAHRENHEIT DDB, Lima | PERU | QROMA | ECO AMERICAN COLORS | SUBWAY | Bronze Lion Campaign |
| YOUNG AND RUBICAM MEXICO, Mexico City | MEXICO | SAVE THE CHILDREN FOUNDATION | SAVE THE CHILDREN FOUNDATION | ASTRONAUT | Bronze Lion |
| AFRICA, São Paulo | BRAZIL | L&PM | POCKET BOOKS | CONTORTIONISTS | Bronze Lion |
| MEXICO MARCA PAIS, Mexico City / ORO NEGRO CREATIVE STORE S.A DE C.V, Mexico city | MEXICO | MEXICO | TOURISM | VISIT BAJA CALIFORNIA SUR | Bronze Lion |
| YOUNG AND RUBICAM MEXICO, Mexico City | MEXICO | SAVE THE CHILDREN FOUNDATION | SAVE THE CHILDREN FOUNDATION | ASTRONAUT | Bronze Lion |
| DDB PARIS / MARIE CLAIRE, Issy-les-Moulineaux Cedex 9 | FRANCE | MARIE-CLAIRE | STREET HARASSMENT | THE QUIET | Bronze Lion Campaign |
| DDB PARIS / MARIE CLAIRE, Issy-les-Moulineaux Cedex 9 | FRANCE | MARIE-CLAIRE | STREET HARASSMENT | THE DEAF | Bronze Lion Campaign |
| DDB PARIS / MARIE CLAIRE, Issy-les-Moulineaux Cedex 9 | FRANCE | MARIE-CLAIRE | STREET HARASSMENT | THE DISCREET | Bronze Lion Campaign |
| OGILVY, Chicago | USA | LYRIC OPERA OF CHICAGO | LYRIC OPERA | ANGELS AND DEMONS | Bronze Lion Campaign |
| OGILVY, Chicago | USA | LYRIC OPERA OF CHICAGO | LYRIC OPERA | SEX AND DRUGS | Bronze Lion Campaign |
| OGILVY, Chicago | USA | LYRIC OPERA OF CHICAGO | LYRIC OPERA | TWISTS AND TURNS | Bronze Lion Campaign |
| OGILVY, Chicago | USA | LYRIC OPERA OF CHICAGO | LYRIC OPERA | DEATHS | Bronze Lion Campaign |
| OGILVY, Chicago | USA | LYRIC OPERA OF CHICAGO | LYRIC OPERA | OPERA VS. BASEBALL | Bronze Lion Campaign |
Here’s a reminder of the 2018 Industry Craft Lions shortlists in full.
The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.
