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#CannesLions2017: Radio Lions winners!
![#CannesLions2017: Radio Lions winners!](https://biz-file.com/c/1706/398491.jpg?2)
The Radio Lions celebrate creativity for the airwaves. Entries need to demonstrate ideas that are wired for sound through work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling.
A total of 63 Radio Lions were awarded from the shortlist of 177, with Ogilvy Johannesburg responsible for the Grand Prix-winning campaign for KFC Double down ‘Sad Man Meal’.
Listen to the Sad Man Meal campaign in full: 'Long Red Thin Shape', 'Repeat the Punchline' and 'No one cheerses':
SA also won the following Radio Lions:
- Y&R SA (with Y&R Hong Kong): Gui Ling Yuang Fang Herbal Tea - 'Collection of Poophemisms': Bronze Lion
- Publicis Machine: Anti-Anxiety Medicines Biral - 'Gymboy': Silver Lion
- FCB CT and We Love Jam CT: Bloom Pharmacy 'Flight': Silver Lion
- FCB CT and We Love Jam CT: Bloom Pharmacy - 'Mall' and 'Flight': Silver campaign
- FCB CT: Exclusive Books 'Penguin Classics Radio' – Orange Cover: Bronze Lion
- TBWA in Africa and Produce Sound: Student Flights US Promo - ‘The US President’: Bronze Lion
- Grey Africa and Fine Tune Studios: Duracell Duralock - 'Paris', 'Britney' and 'Harry': Gold campaign
- Ogilvy JHB: KFC Virgin Mojito - 'Preschool Concert in a Dark Jacket', 'Welding Mask on a Plane', 'Costume for the Carpool': Bronze campaign
- The WorkRoom CT was also involved in production for GGH MullenLowe Hamburg’s IKEA Storage Solutions: Silver Lion
View the full table of winning work below:
Radio Lions Winners
Entrant | Title | Client | Product | Award |
OGILVY & MATHER JOHANNESBURG | REPEAT THE PUNCHLINE | KFC | DOUBLE DOWN BURGER | Grand Prix Campaign |
OGILVY & MATHER JOHANNESBURG | LONG RED THIN SHAPE | KFC | DOUBLE DOWN BURGER | Grand Prix Campaign |
OGILVY & MATHER JOHANNESBURG | NO ONE CHEERSES | KFC | DOUBLE DOWN BURGER | Grand Prix Campaign |
GREY AFRICA, Johannesburg | PARIS | DURACELL | DURACELL DURALOCK | Gold Lion Campaign |
GREY AFRICA, Johannesburg | BRITNEY | DURACELL | DURACELL DURALOCK | Gold Lion Campaign |
GREY AFRICA, Johannesburg | HARRY | DURACELL | DURACELL DURALOCK | Gold Lion Campaign |
McCANN WORLDGROUP PHILIPPINES, Taguig City | LIVES 1 OF 4 "FRANK" | FULLY BOOKED | RETAIL - BOOKSTORE | Gold Lion Campaign |
McCANN WORLDGROUP PHILIPPINES, Taguig City | LIVES 3 OF 4 "NICKY" | FULLY BOOKED | RETAIL - BOOKSTORE | Gold Lion Campaign |
McCANN WORLDGROUP PHILIPPINES, Taguig City | LIVES 2 OF 4 "HANNA" | FULLY BOOKED | RETAIL - BOOKSTORE | Gold Lion Campaign |
OGILVY & MATHER JOHANNESBURG | NO ONE CHEERSES | KFC | DOUBLE DOWN BURGER | Gold Lion Campaign |
OGILVY & MATHER JOHANNESBURG | REPEAT THE PUNCHLINE | KFC | DOUBLE DOWN BURGER | Gold Lion Campaign |
OGILVY & MATHER JOHANNESBURG | LONG RED THIN SHAPE | KFC | DOUBLE DOWN BURGER | Gold Lion Campaign |
Y&R MADRID | GPS | MARISKAL ROCK RADIO | MARISKAL ROCK RADIO | Gold Lion Campaign |
Y&R MADRID | MAGIC NOODLES | MARISKAL ROCK RADIO | MARISKAL ROCK RADIO | Gold Lion Campaign |
Y&R MADRID | BBQ | MARISKAL ROCK RADIO | MARISKAL ROCK RADIO | Gold Lion Campaign |
Y&R BRAZIL, São Paulo | HITLER | CEPIA - CIDADANIA ESTUDO PESQUISA INFORMAÇÃO AÇÃO | INSTITUTIONAL | Gold Lion |
CIRCUS GREY PERU, Lima | A LOVE SONG WRITTEN BY A MURDERER | VIDA MUJER ORGANIZATION | VIDA MUJER | Gold Lion |
CIRCUS GREY PERU, Lima | A LOVE SONG WRITTEN BY A MURDERER | VIDA MUJER ORGANIZATION | VIDA MUJER | Gold Lion |
McCANN WORLDGROUP PHILIPPINES, Taguig City | DIM DADS "RUFUS" | NESTLE PHILIPPINES | MAGGI MAGIC SARAP | Silver Lion Campaign |
McCANN WORLDGROUP PHILIPPINES, Taguig City | DIM DADS "PEDRO" | NESTLE PHILIPPINES | MAGGI MAGIC SARAP | Silver Lion Campaign |
FCB CAPE TOWN | FLIGHT | BLOOM'S PHARMACY | HEALTH AND WELLNESS | Silver Lion |
COLENSO BBDO, Auckland | VACANT STARE | MARS NZ | PEDIGREE | Silver Lion Campaign |
COLENSO BBDO, Auckland | DRIBBLE CRY | MARS NZ | PEDIGREE | Silver Lion Campaign |
GGH MULLENLOWE, Hamburg | DOCUMENTS | IKEA AUSTRIA | IKEA STORAGE SOLUTIONS | Silver Lion |
IMPACT BBDO, Dubai | FIRECRACKER | KFC | KFC FIRECRACKER CHICKEN | Silver Lion |
DDB SPAIN, Madrid | HISTORY WORTH PLAYING | COMPUTER SPIELE MUSEUM | COMPUTER SPIELE MUSEUM | Silver Lion |
DDB GROUP NEW ZEALAND, Auckland | FREE SOHO CHANNEL | SKY TELEVISION NEW ZEALAND | SOHO CHANNEL | Silver Lion |
Y&R THAILAND, Bangkok | MOM OR GIRLFRIEND | ADVANCED INFO SERVICE PLC. | AIS CLOUD+ | Silver Lion Campaign |
Y&R THAILAND, Bangkok | SON OR FATHER | ADVANCED INFO SERVICE PLC. | AIS CLOUD+ | Silver Lion Campaign |
Y&R PRAGUE | OLYMPIC DRUNK | NEWSWEEK | NEWSWEEK | Silver Lion Campaign |
Y&R PRAGUE | GALAXY EXPLOSION | NEWSWEEK | NEWSWEEK | Silver Lion Campaign |
Y&R PRAGUE | HUMANITARIAN INVASION | NEWSWEEK | NEWSWEEK | Silver Lion Campaign |
CLEMENGER BBDO MELBOURNE | TOWEL | MYER | NA | Silver Lion |
JOHN ST., Toronto | MALL | ONTARIO MINISTRY OF TRANSPORTATION | PUBLIC SERVICE: DISTRACTED DRIVING | Silver Lion |
GREY SLOVENIA, Ljubljana | THE BEDTIME STORYTELLERS | A1 SLOVENIA | TELECOMMUNICATIONS | Silver Lion |
CCZ*WOW, Curitiba | EYES | JOVEM PAN RADIO | ORGAN DONATION | Silver Lion Campaign |
CCZ*WOW, Curitiba | HEART | JOVEM PAN RADIO | ORGAN DONATION | Silver Lion Campaign |
OGILVY BRASIL, São Paulo | THE VOICE OF ART | IBM | IBM CLOUD | Silver Lion |
MARURI GREY, Guayaquil | TALK TO ME | PANASONIC | PANASONIC COMMA SPEAKERS | Silver Lion |
CAMPFIRE AT SAPIENTRAZORFISH, New York | RESISTANCE RADIO | AMAZON | MAN IN THE HIGH CASTLE | Silver Lion |
CIRCUS GREY PERU, Lima | A LOVE SONG WRITTEN BY A MURDERER | VIDA MUJER ORGANIZATION | VIDA MUJER | Silver Lion |
CAMPFIRE AT SAPIENTRAZORFISH, New York | RESISTANCE RADIO | AMAZON | MAN IN THE HIGH CASTLE | Silver Lion |
GLOBAL MEDIA AND ENTERTAINMENT, London | MILLS AND BOON 3D AUDIO - IMMERSIVE EROTICA FOR THE EARS | HARPER COLLINS | MILLS AND BOON | Silver Lion |
COLENSO BBDO, Auckland | REAL | FONTERRA | ANCHOR | Silver Lion |
FCB CAPE TOWN | MALL | BLOOMS PHARMACY | BLOOMS PHARMACY | Silver Lion Campaign |
FCB CAPE TOWN | FLIGHT | BLOOM'S PHARMACY | HEALTH AND WELLNESS | Silver Lion Campaign |
IMPACT BBDO, Dubai | FIRECRACKER | KFC | KFC FIRECRACKER CHICKEN | Silver Lion |
McCANN MADRID | ELENA | CAMPOFRÍO | NAVIDUL | Bronze Lion |
COLENSO BBDO, Auckland | REAL | FONTERRA | ANCHOR | Bronze Lion |
GREY ARGENTINA, Buenos Aires | CHEESE BURGUER | RANDOM CORP S.A | GET RANDOM DENTAL FLOSS | Bronze Lion Campaign |
GREY ARGENTINA, Buenos Aires | BARBACUE RIBS | RANDOM CORP S.A | GET RANDOM DENTAL FLOSS | Bronze Lion Campaign |
GREY ARGENTINA, Buenos Aires | PEPPERONI PIZZA | RANDOM CORP S.A | GET RANDOM DENTAL FLOSS | Bronze Lion Campaign |
McCANN WORLDGROUP INDIA, Mumbai | DERMACLINIX - THE SCIENTIST | DERMACLINIX HAIR TRANSPLANT CLINIC | DERMACLINIX HAIR TRANSPLANT CLINIC | Bronze Lion |
Y&R, Budapest | SNEAKERS | TOMCSANYI FASHION | GREENPEACE | Bronze Lion |
SRA. RUSHMORE, Madrid | PARKING GARAGE RADIO | FLEX | FLEX MATTRESSES | Bronze Lion |
GRABARZ & PARTNER, Hamburg | COLOGNE | VOLKSWAGEN AG | VOLKSWAGEN AG | Bronze Lion Campaign |
GRABARZ & PARTNER, Hamburg | BERLIN | VOLKSWAGEN AG | VOLKSWAGEN AG | Bronze Lion Campaign |
GRABARZ & PARTNER, Hamburg | HAMBURG | VOLKSWAGEN AG | VOLKSWAGEN AG | Bronze Lion Campaign |
TBWA IN AFRICA, Johannesburg | THE US PRESIDENT | FLIGHT CENTRE | STUDENT FLIGHTS US PROMO | Bronze Lion |
LUCKY GENERALS, London | CRAIG INGLIS | RADIOCENTRE | RADIO ADVERTISING | Bronze Lion |
DDB GROUP NEW ZEALAND, Auckland | DARWIN | AUTISM NEW ZEALAND | WORLD AUTISM AWARENESS MONTH | Bronze Lion Campaign |
DDB GROUP NEW ZEALAND, Auckland | EINSTEIN | AUTISM NEW ZEALAND | WORLD AUTISM AWARENESS MONTH | Bronze Lion Campaign |
DDB GROUP NEW ZEALAND, Auckland | MOZART | AUTISM NEW ZEALAND | WORLD AUTISM AWARENESS MONTH | Bronze Lion Campaign |
OGILVY & MATHER MUMBAI | #NOTMUSICTOMYEARS | RNW MEDIA | LOVE MATTERS | Bronze Lion |
DDB GROUP NEW ZEALAND, Auckland | FREE COFFEE MUG | SKY TELEVISION NEW ZEALAND | SOHO CHANNEL | Bronze Lion Campaign |
DDB GROUP NEW ZEALAND, Auckland | FREE HOODIE | SKY TELEVISION NEW ZEALAND | SOHO CHANNEL | Bronze Lion Campaign |
DDB GROUP NEW ZEALAND, Auckland | FREE SOHO CHANNEL | SKY TELEVISION NEW ZEALAND | SOHO CHANNEL | Bronze Lion Campaign |
OGILVY & MATHER COSTA RICA, San José | THERE'S NOTHING TO CELEBRATE YET | INSTITUTO NACIONAL DE SEGUROS | INTERNATIONAL WOMEN DAY | Bronze Lion |
J. WALTER THOMPSON BRAZIL, São Paulo | MORE THAN 70% | INSTITUTO AZMINA | INSTITUTO AZMINA | Bronze Lion |
DDB SPAIN, Madrid | HISTORY WORTH PLAYING | COMPUTER SPIELE MUSEUM | COMPUTER SPIELE MUSEUM | Bronze Lion |
Y&R MADRID | THE SPOT I'LL NEVER HEAR | FUNDACIÓN TELEFÓNICA | THINK BIG PROGRAM | Bronze Lion |
DENTSU LATIN AMERICA PROPAGANDA, São Paulo | SPEED - O - TRACK | ARTERIS | INSTITUCIONAL | Bronze Lion |
FCB WARSAW | SMART BELL | AXA INSURANCE | SMARTBIKE INSURANCE | Bronze Lion |
BBDO NEW YORK | FOOT LOCKER AUDIO TOURS | FOOT LOCKER | FOOT LOCKER | Bronze Lion |
DDB GERMANY HAMBURG / adam&eveDDB, London | THE MAGIC ADVENT CALENDER | TELEKOM DEUTSCHLAND GMBH | BRAND | Bronze Lion |
J. WALTER THOMPSON BRAZIL, São Paulo | MORE THAN 70% | INSTITUTO AZMINA | INSTITUTO AZMINA | Bronze Lion |
Y&R DUBAI | ONE BOOK FOR PEACE | INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA | INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA | Bronze Lion |
J. WALTER THOMPSON BRAZIL, São Paulo | MORE THAN 70% | INSTITUTO AZMINA | INSTITUTO AZMINA | Bronze Lion |
GRABARZ & PARTNER, Hamburg | COLOGNE | VOLKSWAGEN AG | VOLKSWAGEN AG | Bronze Lion |
OGILVY & MATHER JOHANNESBURG | COSTUME FOR THE CAR POOL | KFC | VIRGIN MOJITO | Bronze Lion Campaign |
OGILVY & MATHER JOHANNESBURG | PRESCHOOL CONCERT IN A DARK JACKET | KFC | VIRGIN MOJITO | Bronze Lion Campaign |
OGILVY & MATHER JOHANNESBURG | WELDING MASK ON A PLANE | KFC | VIRGIN MOJITO | Bronze Lion Campaign |
Y&R SOUTH AFRICA, Cape Town | COLLECTION OF POOPHEMISIMS | GUI LING YUAN FANG | HERBAL TEA | Bronze Lion |
PUBLICIS MACHINE, Cape Town | GYM BOY | BIRAL | ANTI ANXIETY MEDICATION | Bronze Lion |
FCB CHICAGO | COTTON CANDY SWAMP | RADIO FLYER, INC. | RADIO FLYER WAGON | Bronze Lion Campaign |
FCB CHICAGO | STINKY BROCCOLI FOREST | RADIO FLYER, INC. | RADIO FLYER WAGON | Bronze Lion Campaign |
FCB CHICAGO | VALLEY OF OGRES | RADIO FLYER, INC. | RADIO FLYER WAGON | Bronze Lion Campaign |
GREY URUGUAY, Montevideo | MESSI, LEAVE. | 180 NEWS | SPORTS SECTION | Bronze Lion |
GREY SLOVENIA, Ljubljana | THE BEDTIME STORYTELLERS | A1 SLOVENIA | TELECOMMUNICATIONS | Bronze Lion |
FCB CAPE TOWN | PENGUIN CLASSICS RADIO - 'ORANGE COVER' | EXCLUSIVE BOOKS | BOOKS | Bronze Lion |
FCB CHICAGO | COTTON CANDY SWAMP | RADIO FLYER, INC. | RADIO FLYER WAGON | Bronze Lion Campaign |
FCB CHICAGO | STINKY BROCCOLI FOREST | RADIO FLYER, INC. | RADIO FLYER WAGON | Bronze Lion Campaign |
FCB CHICAGO | VALLEY OF OGRES | RADIO FLYER, INC. | RADIO FLYER WAGON | Bronze Lion Campaign |
FCB CHICAGO | PLANET OF EVIL UNICORNS | RADIO FLYER, INC. | RADIO FLYER WAGON | Bronze Lion Campaign |
VALENSTEIN & FATT, London | GIN LANE | TATE BRITAIN | PROMOTION OF NATIONAL MUSEUM | Bronze Lion |
The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.
Visit the official Cannes Lions website and our Cannes Lions special section for more information.
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