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#CannesLions2016: Entertainment Lions shortlist
The Entertainment Lions shortlist has been released, with 202 entries making it to the final round at Cannes Lions 2016.
There are no entries from South African agencies on the shortlist:
Entertainment Lions shortlist
Title | Client | Product | Entrant Company | Country |
A01 (Cinema & Theatrical: Fiction Film) | ||||
CANDIES | TARJETA NARANJA | TARJETA NARANJA | BBDO ARGENTINA Buenos Aires | ARGENTINA |
CINERGÍA II | GAS NATURAL FENOSA | CINERGÍA II | ARENA MEDIA Madrid | SPAIN |
A02 (Cinema & Theatrical: Non-Fiction Film) | ||||
FREE THE KIDS | UNILEVER | PERSIL / OMO | MULLENLOWE GROUP London | UNITED KINGDOM |
A04 (TV & Broadcast: Fiction 15 minutes or under in Length) | ||||
ORANGEAID - LAST DAY OF SCHOOL | NTUC INCOME | ORANGEAID BURSARY AWARD | BBH SINGAPORE | SINGAPORE |
MOG'S CALAMITY | SAINSBURY'S | SUPERMARKET | AMVBBDO London | UNITED KINGDOM |
A05 (TV & Broadcast: Fiction 15 minutes or over in Length) | ||||
LOVE LIKE THERE'S NO TOMORROW | MONDELÉZ INTERNATIONAL | LACTA | OGILVYONE WORLDWIDE ATHENS | GREECE |
A06 (TV & Broadcast: Non-Fiction Series ) | ||||
RISE PHILIPPINES | NIKE BASKETBALL | NIKE RISE | AKQA London | UNITED KINGDOM |
A07 (TV & Broadcast: Non-Fiction 15 minutes or under in Length) | ||||
BEHIND THE T-SHIRT | IBCC | CORPORATE IMAGE | OGILVY BRASIL São Paulo | BRAZIL |
A09 (Online: Fiction Series) | ||||
NIKEWOMEN : MARGOT VS LILY | NIKE | CLOTHING, FOOTWEAR AND ACCESSORIES | WIEDEN+KENNEDY Portland | USA |
THE FAMILY | FORD MOTOR COMPANY | AUTOMOTIVES | VERY AGENCY Copenhagen | DENMARK |
CARMILLA | KIMBERLY-CLARK | U BY KOTEX | SMOKEBOMB ENTERTAINMENT Toronto | CANADA |
A10 (Online: Fiction 15 minutes or under in Length) | ||||
CLOSE TO HOME | AT&T | AT&T | BBDO New York | USA |
BACKSTAGE | APPLE | APPLE WORLDWIDE DEVELOPERS CONFERENCE (WWDC) | TBWA\MEDIA ARTS LAB Los Angeles | USA |
BECOMING BECKHAM | H&M | H&M | ADAM&EVEDDB London | UNITED KINGDOM |
THE GAME STARTS HERE - NEW ZEALAND | BEATS BY DRE. | BEATS BY DRE | R/GA HUSTLE London | USA |
DADS#SHARETHELOAD | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA |
NOT COMING SOON | REMY MARTIN | LOUIS XIII | FRED & FARID New York | USA |
THE RAT | NETFLIX | NETFLIX | TBWA\CHIAT\DAY Los Angeles | USA |
MADDEN: THE MOVIE | EA SPORTS | MADDEN NFL 16 | HEAT San Francisco | USA |
OUT THERE | CANADA GOOSE | OUTDOOR APPAREL | CAA MARKETING LOS ANGELES | USA |
A11 (Online: Fiction 15 minutes or over in Length) | ||||
THE FAMILY | FORD MOTOR COMPANY | AUTOMOTIVES | VERY AGENCY Copenhagen | DENMARK |
A12 (Online: Non-Fiction Series ) | ||||
UNIMPOSSIBLE FILMS | GE | GE | BBDO New York | USA |
UNFAIRY TALES SERIES | UNICEF | HUMANITARIAN AID | 180LA Santa Monica | USA |
"THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES | NORTON BY SYMANTEC | NORTON | GREY SAN FRANCISCO | USA |
THE LAB | CANON AUSTRALIA | CANON CAMERA | LEO BURNETT SYDNEY | AUSTRALIA |
COCAINE: NARCOS, SICARIOS AND PERU | NETFLIX | NARCOS | VICE MEDIA Brooklyn | USA |
A13 (Online: Non-Fiction 15 minutes or under in Length) | ||||
COCAINENOMICS | NETFLIX | NARCOS | WSJ. CUSTOM STUDIOS New York | USA |
LOOK WHO'S DRIVING | VOLVO TRUCKS | VOLVO FMX | FORSMAN & BODENFORS Gothenburg | SWEDEN |
MARRIAGE MARKET TAKEOVER | SK-II | SKINCARE | FORSMAN & BODENFORS Gothenburg | SWEDEN |
DOPPELGÄNGER TOURISTS | MEXICAN TOURISM BOARD | MEXICO AS A TOURISTIC DESTINATION | LAPIZ Chicago | USA |
NEVER ALONE | DIAGEO | GUINNESS | AMVBBDO London | UNITED KINGDOM |
MAGIC WORDS - THE DOCUMENTARY | HP | HP | ALMAPBBDO São Paulo | BRAZIL |
MAKE YOU HAPPEN | PHILIPS NORELCO | PHILIPS NORELCO BRAND | OGILVY & MATHER New York | USA |
HAPPY TEARS | SCA | TEMPO | PROXIMITY ITALIA Milan | ITALY |
IVINE AND PILLOW | UNICEF | HUMANITARIAN AID | 180LA Santa Monica | USA |
MUSTAFA GOES FOR A WALK | UNICEF | HUMANITARIAN AID | 180LA Santa Monica | USA |
CHAMKI: THE GIRL FROM THE FUTURE | UNILEVER GLOBAL | LIFEBUOY | MULLENLOWE SSP3 Bogotá D.C. | COLOMBIA |
THE DISPLACED | THE NEW YORK TIMES | NYT VR | VRSE.WORKS Los Angeles | USA |
MY MOTHER'S WING | THE UNITED NATIONS | THE UNITED NATIONS | VRSE.WORKS Los Angeles | USA |
WAVES OF GRACE | THE UNITED NATIONS | THE UNITED NATIONS | VRSE.WORKS Los Angeles | USA |
A14 (Online: Non-Fiction 15 minutes or over in Length) | ||||
"THE MOST DANGEROUS TOWN ON THE INTERNET" EPISODE 1: HACKERVILLE | NORTON BY SYMANTEC | NORTON | GREY SAN FRANCISCO | USA |
"THE MOST DANGEROUS TOWN ON THE INTERNET" EPISODE 2: WHERE CYBERCRIME GOES TO HI | NORTON BY SYMANTEC | NORTON | GREY SAN FRANCISCO | USA |
UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ANTI HANDGUN VIOLENCE | FCB CHICAGO | USA |
A15 (Live Broadcast/Live Streaming) | ||||
DREAM ADVENTURES | EXPEDIA | TRAVEL | 180LA Santa Monica | USA |
SWITCHEROO | MARS CHOCOLATE NORTH AMERICA | SNICKERS | BBDO New York | USA |
PARKING DRAMA | RENAULT DEUTSCHLAND | RENAULT: EASY PARK-ASSIST | PUBLICIS PIXELPARK Hamburg | GERMANY |
SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM |
THE IVORY BURN | WILDAID | WILDLIFE CONSERVATION | GREY LONDON | UNITED KINGDOM |
GRAMMYCAM | THE GRAMMYS | THE 58TH GRAMMY AWARDS | TBWA\CHIAT\DAY Los Angeles | USA |
WING OF LOVE | JANA | JANA NATURAL MINERAL WATER | IMAGO OGILVY Zagreb | CROATIA |
TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI | TARGET | RETAIL | DEUTSCH LA | USA |
MR. ROBOT DEBT DELETION | NBCUNIVERSAL | MR. ROBOT | ISL Washington | USA |
A16 (User Generated Content in Visual Storytelling) | ||||
MUSIC VS GUN VIOLENCE | CHICAGO IDEAS | EVENTS | LEO BURNETT CHICAGO | USA |
HALO 5: GUARDIANS "VISUALIZER" | MICROSOFT / XBOX | HALO 5: GUARDIANS | TWOFIFTEENMcCANN San Francisco | USA |
MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND |
A17 (Use of Brand/Product Integration into Existing Content) | ||||
38 YEARS LATER | TRIPLE S | TRIPLE S ADVANTAGE | J. WALTER THOMPSON PUERTO RICO San Juan | PUERTO RICO |
IKEA - BIG BROTHER UNBOXING | IKEA | IKEA HOME FURNISHINGS AND APPLIANCES | McCANN TEL AVIV | ISRAEL |
PEPSI PERFECT | PEPSI | PEPSI | MARKETSHARE Los Angeles | USA |
A18 (Excellence in Partnerships between a Content Producer and a Brand/Product/Talent) | ||||
COCAINENOMICS | NETFLIX | NARCOS | WSJ. CUSTOM STUDIOS New York | USA |
BATMAN V SUPERMAN | TURKISH AIRLINES | TURKISH AIRLINES | CP+B London | UNITED KINGDOM |
THE LADY GAGA + INTEL PERFORMANCE | INTEL | INTEL TECHNOLOGY | INTEL Santa Clara | USA |
UPSIDE DOWN & INSIDE OUT (MUSIC VIDEO) | S7 / OK GO | S7 AIRLINES | BOB INDUSTRIES Santa Monica | USA |
AVENGERS | GILLETTE | PROSHIELD | GREY NEW YORK | USA |
UNIVERSAL RIDE ALONG 2/CONAN REMOTE | UNIVERSAL STUDIOS | RIDE ALONG 2 | TURNER BROADCASTING New York | USA |
SHAVE FORTH | PROCTER & GAMBLE | GILLETTE BODY RAZOR | GREY NEW YORK | USA |
ARI GOLD IS BACK | GENERAL MOTORS | CADILLAC | CAA MARKETING LOS ANGELES | USA |
A19 (Excellence in Production & Distribution Strategy) | ||||
HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA |
SNACK TIME CASE STUDY | MILK WEST | MILK | DDB CANADA Vancouver | CANADA |
THE STORYTELLERS: NEW VOICES OF TWILIGHT | LIONSGATE AND TONGAL | THE TWILIGHT SAGA | TONGAL Los Angeles | USA |
A20 (Innovation in Visual Storytelling and Branded Entertainment ) | ||||
SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM |
SAMSUNG BEDTIME VR STORIES | SAMSUNG | SAMSUNG BEDTIME VR STORIES | BBH London | UNITED KINGDOM |
MOTO 21 IN 1 | MOTOROLA MOBILITY | MOTO X PURE EDITION | VML Kansas City | USA |
OK GO — UPSIDE DOWN & INSIDE OUT | S7 AIRLINES | S7 AIRLINES | TUTKOVBUDKOV Volgograd | RUSSIA |
THE DISPLACED | THE NEW YORK TIMES | NYT VR | VRSE.WORKS Los Angeles | USA |
A21 (Audio Content in Branded Entertainment) | ||||
GE PODCAST THEATRE PRESENTS THE MESSAGE | GE | GE | BBDO New York | USA |
SHOTTASOCO | SOUTHERN COMFORT | ALCOHOLIC BEVERAGE | WIEDEN+KENNEDY New York | USA |
TRUTH DETECTOR | 89 FM | 89 FM | DDB BRASIL São Paulo | BRAZIL |
B01 (Talent: Visual Storytelling) | ||||
BEHIND THE T-SHIRT | IBCC | CORPORATE IMAGE | OGILVY BRASIL São Paulo | BRAZIL |
COMPTON | THE GRAMMYS | THE 58TH GRAMMY AWARDS | TBWA\CHIAT\DAY Los Angeles | USA |
PEPSI + EMPIRE PARTNERSHIP | PEPSICO | TM PEPSI | OMD New York | USA |
NEVER ALONE | DIAGEO | GUINNESS | AMVBBDO London | UNITED KINGDOM |
BREATHLESS CHOIR | PHILIPS | SIMPLYGO MINI | OGILVY & MATHER LONDON | UNITED KINGDOM |
GRILLED DOGS: THE WHOPPER OF HOT DOGS | BURGER KING CORPORATION | GRILLED DOGS | CODE AND THEORY New York | USA |
UNDER ARMOUR PHELPS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
READY FOR MORE | NO7 | LIFT & LUMINATE | MOTHER London | UNITED KINGDOM |
B02 (Talent: Live Experience) | ||||
MA PLACE EST DANS LA SALLE | PRODISS | ENTERTAINMENT | FRED & FARID PARIS | FRANCE |
LET GIRLS BE GIRLS | PROCTER & GAMBLE | COVERGIRL | GREY ARGENTINA Buenos Aires | ARGENTINA |
UNKNOWNS | CANON U.S.A | CANON EOS REBEL T6I | GREY NEW YORK | USA |
REAL TALK | SQUARESPACE | SQUARESPACE WEBSITES | ANOMALY New York | USA |
A GUEST OF HONOR | FOX / CAUCASUS ONLINE | THE WALKING DEAD TV SERIES | WINDFOR'S Tbilisi | REPUBLIC OF GEORGIA |
B03 (Talent: Digital ) | ||||
CELEBRITY TANTRUM | SAMSUNG AUSTRALIAN= | SAMSUNG TAB S2 | LEO BURNETT SYDNEY | AUSTRALIA |
B04 (Talent: Social) | ||||
MTV VMA GREEN-SCREENS | MTV | 2015 MTV VIDEO MUSIC AWARDS | MTV New York | USA |
#LEBIGSWIM | HEINEKEN | KRONENBOURG 1664 | OGILVY & MATHER LONDON | UNITED KINGDOM |
SHAVE FORTH | PROCTER & GAMBLE | GILLETTE BODY RAZOR | GREY NEW YORK | USA |
THE WORLD'S MOST SATISFYING BISCUIT | AUSTRALIAN RED CROSS BLOOD SERVICE | AUSTRALIAN RED CROSS BLOOD SERVICE | CUMMINS & PARTNERS Melbourne | AUSTRALIA |
B05 (Talent: Games) | ||||
PLAY MY TWEET | FOOT LOCKER | FOOT LOCKER | BBDO New York | USA |
B06 (Talent: Sports) | ||||
#DADDO | PANTENE | PANTENE HAIR CARE | GREY NEW YORK | USA |
SUPER BOWL BABIES CHOIR | NATIONAL FOOTBALL LEAGUE | SUPER BOWL 50 | GREY NEW YORK | USA |
FORGET ME | GATORADE | GATORADE | TBWA\CHIAT\DAY Los Angeles | USA |
MADDEN: THE MOVIE | EA SPORTS | MADDEN NFL 16 | HEAT San Francisco | USA |
UNDER ARMOUR PHELPS | UNDER ARMOUR | UNDER ARMOUR | DROGA5 New York | USA |
B07 (Talent: Cross Channel) | ||||
MTV VMA GREEN-SCREENS | MTV | 2015 MTV VIDEO MUSIC AWARDS | MTV New York | USA |
FORGET ME | GATORADE | GATORADE | TBWA\CHIAT\DAY Los Angeles | USA |
B08 (Use of Artist/Talent Integration into Existing Content) | ||||
PEPSI + EMPIRE PARTNERSHIP | PEPSICO | TM PEPSI | OMD New York | USA |
B10 (Excellence in Artist/Talent Content Production & Distribution Strategy) | ||||
HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA |
ANTIDIARY | SAMSUNG | SAMSUNG | R/GA New York | USA |
B11 (Innovation in Talent Entertainment) | ||||
MATSUKO-ROID BUSINESS | NATURAL EIGHT | MATSUKO DELUXE | DENTSU INC Tokyo | JAPAN |
HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA |
THE LADY GAGA + INTEL PERFORMANCE | INTEL | INTEL TECHNOLOGY | INTEL Santa Clara | USA |
C01 (Live Brand Experience) | ||||
UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
REACH ACROSS THE AISLE | JETBLUE | JETBLUE | MULLENLOWE Boston | USA |
PAY WITH A CUPCAKE | ZAPPOS | ZAPPOS.COM | MULLENLOWE Boston | USA |
MOST OPEN TEST DRIVE | DAIMLER AG, SMART | SMART FORTWO CABRIO 453 | BBDO GROUP GERMANY Berlin | GERMANY |
MUSEUM OF FEELINGS | SC JOHNSON | GLADE | OGILVY & MATHER Chicago | USA |
LE BON | LIDL | DISCOUNT FOOD | INGO Stockholm | SWEDEN |
SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM |
THE DILEMMA | HEINEKEN | HEINEKEN | PUBLICIS ITALY Milan | ITALY |
THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK | USA |
ACTUAL REALITY | JAGUAR LAND ROVER NEW ZEALAND | JAGUAR F-TYPE | Y&R NZ Auckland | NEW ZEALAND |
THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS |
THE MUTE PERFORMANCE | BBVA | RADIO BBVA | FAHRENHEIT DDB Lima | PERU |
C02 (Digital Brand Experience ) | ||||
MADE BY PROFESSIONALS | PAGESJAUNES | PAGESJAUNES | SID LEE Paris | FRANCE |
AXE ONE SONG STAND | UNILEVER / AXE BLACK NIGHT | PERSONAL CARE / DEODORANT BODY SPRAY | J. WALTER THOMPSON MANAJANS Levent Istanbul | TURKEY |
MASHIMACHINE | 4PELAGATOS.COM | ONLINE JOURNAL | LEO BURNETT MÉXICO Mexico City | MEXICO |
C03 (Social Brand Experience) | ||||
THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City | USA |
GIRL EMOJIS | PROCTER & GAMBLE | ALWAYS | LEO BURNETT CHICAGO | USA |
THE TWEETING POTHOLE | MEDCOM | TELEMETRO REPORTA | P4 OGILVY&MATHER Panama City | PANAMA |
MUSEUM OF FEELINGS | SC JOHNSON | GLADE | OGILVY & MATHER Chicago | USA |
WHOPPER SIGN | BURGER KING | FAST FOOD RESTAURANT | DAVID Miami | USA |
HALO 5: GUARDIANS "VISUALIZER" | MICROSOFT / XBOX | HALO 5: GUARDIANS | TWOFIFTEENMcCANN San Francisco | USA |
#CATCHDROGON | HBO/GAME OF THRONES | HBO GAME OF THRONES | 360i New York | USA |
PINLIST | TOK&STOK | FURNITURE STORE | DDB BRASIL São Paulo | BRAZIL |
C04 (Mobile/Device Brand Experience) | ||||
THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN |
IN-A-SNAP | LOWE'S | LOWE'S | BBDO New York | USA |
A DOG'S STORY | MARS | PEDIGREE | COLENSO BBDO Auckland | NEW ZEALAND |
LIGHTSABER ESCAPE: A CHROME EXPERIMENT | GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM | GOOGLE CHROME | 72ANDSUNNY Playa Vista | USA |
THE LES PAUL SKILL CHECK | GIBSON GUITAR | EPIPHONE LES PAUL BJÖRN GELOTTE SIGNATURE EDITION | SERVICEPLAN Munich | GERMANY |
SAMSUNG SAFETY SCREEN | SAMSUNG | SAMSUNG APP | LEO BURNETT DUBAI | UNITED ARAB EMIRATES |
C05 (New Technology Brand Experience) | ||||
DREAM ADVENTURES | EXPEDIA | TRAVEL | 180LA Santa Monica | USA |
DREAMS OF DALÍ | THE DALÍ MUSEUM | THE DALÍ MUSEUM | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
MUSEUM OF FEELINGS | SC JOHNSON | GLADE | OGILVY & MATHER Chicago | USA |
THE LADY GAGA + INTEL PERFORMANCE | INTEL | INTEL TECHNOLOGY | INTEL Santa Clara | USA |
THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK | USA |
THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS |
THE DISPLACED | THE NEW YORK TIMES | NYT VR | VRSE.WORKS Los Angeles | USA |
C06 (Cross Channel Brand Experience) | ||||
HOUSE OF LITTLE MOMENTS | UNI PRESIDENTS | UNI NOODLE | ADK TAIWAN | CHINESE TAIPEI |
MTV VMA GREEN-SCREENS | MTV | 2015 MTV VIDEO MUSIC AWARDS | MTV New York | USA |
HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA |
SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM |
HALO 5: GUARDIANS #HUNTTHETRUTH | MICROSOFT / XBOX | HALO 5: GUARDIANS | TWOFIFTEENMcCANN San Francisco | USA |
GIVE EXTRA, GET EXTRA | WRIGLEY, A SUBSIDIARY OF MARSORPORATED | EXTRA GUM | ENERGY BBDO Chicago | USA |
C07 (Use of Brand/Product Integration into an Existing Brand Experience) | ||||
HACK IN BLACK | ACTIVSION | CALL OF DUTY : BLACK OPS 3 | EDELMAN Los Angeles | USA |
MA PLACE EST DANS LA SALLE | PRODISS | ENTERTAINMENT | FRED & FARID PARIS | FRANCE |
PEPITO | GFR MEDIA | PRIMERA HORA | McCANN San Juan | PUERTO RICO |
C08 (Use of User Generated Content in a Brand Experience) | ||||
MTV VMA GREEN-SCREENS | MTV | 2015 MTV VIDEO MUSIC AWARDS | MTV New York | USA |
THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN |
THE OFFICIAL COVER | MASTERCARD UK | MASTERCARD UK - SPONSORSHIP OF THE BRIT AWARDS 2016 | McCANN LONDON | UNITED KINGDOM |
WHOPPER SIGN | BURGER KING | FAST FOOD RESTAURANT | DAVID Miami | USA |
C09 (Excellence in Partnerships between a Content Producer and a Brand/Product/Talent in a Brand Experience) | ||||
PLAY MY TWEET | FOOT LOCKER | FOOT LOCKER | BBDO New York | USA |
AVENGERS | GILLETTE | PROSHIELD | GREY NEW YORK | USA |
ANALOG | AMERICAN GREETINGS | AMERICAN GREETINGS | MULLENLOWE Boston | USA |
THE DISPLACED | THE NEW YORK TIMES | NYT VR | VRSE.WORKS Los Angeles | USA |
C10 (Excellence in Production & Distribution Strategy in a Brand Experience) | ||||
HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA |
THE DISPLACED | THE NEW YORK TIMES | NYT VR | VRSE.WORKS Los Angeles | USA |
C11 (Innovation in Brand Experience ) | ||||
VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA |
HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA |
DISCOVER WEEKLY | SPOTIFY | SPOTIFY | SPOTIFY New York | USA |
THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN |
SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM |
THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK | USA |
THE LAB | CANON AUSTRALIA | CANON CAMERA | LEO BURNETT SYDNEY | AUSTRALIA |
THE DISPLACED | THE NEW YORK TIMES | NYT VR | VRSE.WORKS Los Angeles | USA |
D02 (Live Experience Games) | ||||
SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM |
D04 (Mobile/Device Games) | ||||
SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London | UNITED KINGDOM |
D07 (Use of Brand/Product Integration into an Existing Game or Gaming Platform) | ||||
HACK IN BLACK | ACTIVSION | CALL OF DUTY : BLACK OPS 3 | EDELMAN Los Angeles | USA |
UNDER ARMOUR GAME CHANGER | UNDER ARMOUR | BASKETBALL | DROGA5 New York | USA |
D11 (Innovation in Branded Games) | ||||
RICK AND MORTY RICKSTAVERSE | ADULT SWIM | THE ADULT SWIM TV SHOW "RICK AND MORTY" | CARROT CREATIVE Brooklyn | USA |
THE END OF SOCIETY SIMULATOR | UBISOFT | UBISOFT | BETC Paris | FRANCE |
SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London | UNITED KINGDOM |
E01 (Visual Storytelling in Sports Entertainment) | ||||
#DADDO | PANTENE | PANTENE HAIR CARE | GREY NEW YORK | USA |
FORGET ME | GATORADE | GATORADE | TBWA\CHIAT\DAY Los Angeles | USA |
CONVERSOS | TYC SPORTS | TYC SPORTS CORPORATE | MERCADO MCCANN Buenos Aires | ARGENTINA |
THE LEAP OF FAITH | FORMULA E | FORMULA E | LITTLE DOT STUDIOS London | UNITED KINGDOM |
E02 (Brand Experience in Sports Entertainment) | ||||
PLAY MY TWEET | FOOT LOCKER | FOOT LOCKER | BBDO New York | USA |
SWISSCOM TV PLAYOFF HACK | SWISSCOM | SWISSCOM TV 2.0 | REPUBLICA Bern | SWITZERLAND |
THIS BIKE HAS MS | MS AUSTRALIA | MS | GREY MELBOURNE | AUSTRALIA |
THE DILEMMA | HEINEKEN | HEINEKEN | PUBLICIS ITALY Milan | ITALY |
E04 (Social in Sports Entertainment) | ||||
#AIRLINEWAGER | AIR NEW ZEALAND AND QANTAS | AIR NEW ZEALAND AND QANTAS | HOST SYDNEY Sydney | AUSTRALIA |
FUEL THE FIRE | GIO INSURANCE AUSTRALIA | GIO INSURANCE | LEO BURNETT SYDNEY | AUSTRALIA |
#DADDO | PANTENE | PANTENE HAIR CARE | GREY NEW YORK | USA |
THE HASHTAG 500 | NASCAR | MOTOR SPORTS/AUTO RACING | OGILVYONE NEW YORK | USA |
THE FIGHT BOOK | UFC BRAZIL | SPORTS INDUSTRY | PEREIRA & O'DELL San Francisco | USA |
ETO´O | WIEDEN + KENNEDY São Paulo | BRAZIL | ||
E05 (Mobile/Device in Sports Entertainment) | ||||
THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City | USA |
HCD RINK BINGO | HOCKEY CLUB DAVOS | HCD MERCHANDISE | FCB ZÜRICH | SWITZERLAND |
E06 (Cross Channel Sports Entertainment) | ||||
#DADDO | PANTENE | PANTENE HAIR CARE | GREY NEW YORK | USA |
INVISIBLE PLAYERS | ESPN | ESPNW - WOMEN'S SPORTS PORTAL | AFRICA São Paulo | BRAZIL |
E07 (Use of Brand/Product Integration into Existing Content/Channel in Sports Entertainment) | ||||
THE LIVE TUBE | HEINEKEN | BEER | PUBLICIS ITALY Milan | ITALY |
E08 (Use of User Generated Content in Sports Entertainment) | ||||
PLAY MY TWEET | FOOT LOCKER | FOOT LOCKER | BBDO New York | USA |
E11 (Innovation in Branded Sports Entertainment ) | ||||
HCD RINK BINGO | HOCKEY CLUB DAVOS | HCD MERCHANDISE | FCB ZÜRICH | SWITZERLAND |
KALEIDOSCOPE | RED BULL MEDIA HOUSE | RED BULL | RSA FILMS London | UNITED KINGDOM |
UNDER ARMOUR GAME CHANGER | UNDER ARMOUR | BASKETBALL | DROGA5 New York | USA |
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