![World-renowned chef and healthy eating advocate Jamie Olivier has joined forces with Checkers to endorse its new partnership with Discovery Vitality’s healthy food benefit.Image supplied.](https://biz-file.com/c/2409/749717-64x64.jpg?2)
Subscribe & Follow
Jobs
- Senior Account Manager Johannesburg
- Junior-Mid level Graphic Designer Johannesburg
- Food Editor Cape Town
- Data Strategist Johannesburg
- Marketing Consultant Secunda
- Jnr-Mid Relationship/Sales Manager Germiston
- Freelance MultiMedia Designer Johannesburg
- Marketing Project Coordinator Cape Town
- Marketing Assistant Midrand
- Financial Data Analyst Johannesburg
Mxit boosts Ackerman's app traffic
Sponsorship campaign
Aimed at expectant parents in the LSM 6 - 8 categories, the company collaborated with Mxit and agency Ninety9cents to deliver a tactical sponsorship campaign. Appealing to mothers' inherent desire to be the best and be equipped with all the information needed during pregnancy, the baby info messaging, carrying the 'sponsored by Ackermans' banner, drove users from within baby info to the retailer's brand app, where users could engage with brand content.
With thousands of new parents signing up for the app each week, the retailer was poised to generate awareness and position itself as the preferred value clothing store in South Africa. In just four months, the brand delivered over 3 million app messages with 2.8 million of these messages being viewed.
![Mxit boosts Ackerman's app traffic](https://biz-file.com/c/1405/199849.jpg)
Mxit platform
Andrew Kramer, Mxit VP Sales comments, "The sponsorship campaign was extremely well received, clearly resonating with the targeted Mxit user base. The sponsorship banner generated significant traffic to the client's app, with the key to effectiveness being that our users specifically choose to engage with the brand placed in their Mxit space, based on relevance.
"The campaign demonstrates how content sponsorship allows advertisers to associate brands with well-established Mxit apps and content and, when used in conjunction with Mxit advertising platforms, facilitates direct-response marketing in high traffic properties."
For more information, go to http://advertise.mxit.com.
![](https://cdn.bizcommunity.com/f/2408/Loeries-Tote-bag-competition.gif)
![](/res/img/s.gif)