Aramis, one of the premier men's grooming ranges in the Estee Lauder Pty Ltdstable, has signed to Marcus Brewster Publicity. Brewster has been contracted to handle media liaison around the release of tennis star Andre Agassi's new fragrance to be launched globally in October.
The Aramis contract is the third product range from the Lauder group to be represented by Brewster and joins La Mer, the cult celebrity crème, and the Estee Lauder brand itself. Aramis and La Mer publicity are handled out of Brewster's Cape Town head office whilst strategic brand communication for Estee Lauder, the premier cosmetic, fragrance and colours house in the country, is handled out of the agency's Gauteng office.
