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×![Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting](https://biz-file.com/c/2407/745605-300x156.png?3)
Marketing & MediaAdidas' brand sentiment plummets after dropping Bella Hadid
Danette Breitenbach 29 Jul 2024
![Adidas' Olympics retro campaign steps into controversy](https://biz-file.com/c/2407/745085-300x156.jpg?5)
Marketing & MediaAdidas' Olympics retro campaign steps into controversy
Danette Breitenbach 23 Jul 2024
![Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency](https://biz-file.com/c/2407/746043-300x156.jpg?2)
Marketing & MediaWavemaker appointed L’Oréal International Distribution's EMEA media agency
1 Aug 2024
![Source: © Brand Finance Corona Extra has reclaimed the title of the world’s most valuable beer brand, followed by Heineken and Budweiser](https://biz-file.com/c/2407/745937-300x156.png?2)
![China's national spirit, Moutai, the world's most valuable spirits brand](https://biz-file.com/c/2407/746050-300x156.jpg?2)
![Image supplied. India is expected to be the first to release the world's first feature-length AI-generated film Maharaja in Denims, produced by Intelliflicks Studios](https://biz-file.com/c/2407/745503-300x156.png?1)
Marketing & MediaWorld's first feature-length AI-generated film highlights AI challenges for industry
26 Jul 2024
![Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue](https://biz-file.com/c/2407/745330-300x156.jpg?2)
![Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa](https://biz-file.com/c/2407/745252-300x156.jpg?2)
Marketing & MediaCannes Lion Festival bought out by rival business, informa
Danette Breitenbach 24 Jul 2024
![Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex](https://biz-file.com/c/2407/744798-300x156.jpg?3)
Marketing & MediaReal Madrid: World's most valuable football brand with a €1.7bn brand value
19 Jul 2024
![Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024](https://biz-file.com/c/2407/745324-300x156.jpg?2)
Marketing & MediaLive events, like Paris Olympics, 1 of 5 trends shaping consumer spending
25 Jul 2024
![CrowdStrike Falcon glitch disrupts global services across sectors](https://biz-file.com/c/2407/744774-300x156.jpg?5)
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