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Is Gmail’s AI Search a game-changer for users or an invasion of privacy? (Image supplied)

Exclusive | Gmail’s AI Search: Game-changer or a privacy nightmare?

Is Gmail’s AI Search a game-changer for users or an invasion of privacy? (Image supplied)

Marketing & MediaExclusive | Gmail’s AI Search: Game-changer or a privacy nightmare?

2 Apr 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing & MediaWarc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
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Marketing & MediaWarc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Marketing & MediaOgilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Marketing & MediaPublicis Groupe to acquire Lotame as part of its AI strategy

10 Mar 2025

Source: © BBC The BBC Board has identified serious flaws in the making of the programme Gaza: How To Survive A Warzone

Marketing & MediaBBC News takes full responsibility for Gaza: How To Survive A Warzone shortcomings

3 Mar 2025

Source: © More About Advertising

Marketing & MediaWPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Source: © Sitges Luxury Rentals Scopen has completed the 24th edition of Agency Scope in Spain. It found that Barcelona's agencies have longer relationships than other cities in the country

Marketing & MediaAgency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

20 Feb 2025

More top stories

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing & Media

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Source: © DFlat Madrid https://blog.dflatmadrid.com/ DFlat Mardid]] Scopen's Agency Scope has found that among the marketing professionals interviewed, 65% work in Madrid.

Marketing & Media

Scopen's Agency Scope Spain Part 1: Marketers prefer specialist agencies across different disciplines

18 Feb 2025

(Image supplied)

Marketing & Media

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Source: © More About Advertising Ogilvy has made changes to its EMEA and UK teams. Jules Chalkley (left) and André Laurentino (right)

Marketing & Media

Changes for Ogilvy EMEA and UK on eve of WPP 2024 results

14 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

Marketing & Media

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

Image supplied.

Marketing & Media

NYF launches the Lady Liberty Leadership Programme

12 Feb 2025

Source: © 123rf A recent study by Public Desire ranked the most 'online shopping addicted' countries

Retail

Top 10 countries most addicted to online shopping | China tops the list, UK and US follow closely

10 Feb 2025

Source: © 9to5 mac Meta has introduced ads to Threads

Marketing & Media

Ads on Threads | 4 factors marketers should consider

Saul Marquez 10 Feb 2025

Marketing & Media

Key branding insights from the WEF, Davos 2025

10 Feb 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

Marketing & Media

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

Marketing & Media

Apple the world’s most valuable brand… again

22 Jan 2025