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Three more Ciao flavours, includes new light options

7 May 2012

KWV has launched three new variants to its ready-to-serve (RTS) cocktail offering, Ciao, including light options. Two of the three new variants have less than 99 calories per serving, offering the same taste with 5.5% alcohol by volume.

Three more Ciao flavours, includes new light options

The new Light flavours include Cosmo Light, made with vodka and cranberry and Paradise Bliss Light, made with vodka and passion fruit. The third is Vodcano, a vodka and raspberry blend.

"Because consumers have embraced the first three variants and the premix cocktail segment is growing at 729%, KWV SA has introduced these options," says Anna-Marie Marks, category manager for KWV SA.

The pre-mix cocktails come in 2-litre boxes and contain an average of 10 servings per box. It keeps for six weeks after opening and the recommended retail price is R69.65.