Established in 1997, Captivity Headwear are market leaders in headwear distribution in Southern Africa, servicing predominantly the corporate and promotional market. After a successful entry into retail with the FIFA World Cup 2010 headwear distribution rights for South Africa, the decision was made to acquire international retail brands and licenses to further the expansion of the company.
The New Era brand will be housed and managed by the company's Retail division, Captive Brands, headed up by brand and retail specialist Darryl Kroll.
Captivity CEO, Christian Parrello comments: "We are delighted to have been afforded the opportunity to be involved with New Era, the brand is at the forefront of redefining the youth culture fashion market, Southern African consumers have been anticipating the brands arrival to our shores, we have no doubt that New Era's growth in this territory will mirror the trend all around the World."
New Era Cap Company, the International headwear and apparel brand, has a 90-year-old tradition of creating quality products that transcend time, culture, sport and fashion. Although New Era is rooted in sports heritage as the official on-field cap of Major League Baseball, it has evolved into a brand that can be seen on the runways of Paris and New York Fashion Weeks and in hundreds of music videos on MTV.
Captivity's distribution agreement includes: South Africa, Namibia, Botswana, Zimbabwe, Mozambique, Nigeria, Mauritius, Lesotho, and Swaziland.
About New Era Cap
Founded in 1920, New Era Cap Company, Inc., the International headwear and apparel brand, with an authentic sports heritage, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.
