For businesses however, football is secondary. The primary focus will be to make as much revenue or reach as many new clients as possible. With various cultures on display, what does this tournament mean for the tourism and hospitality sector in Africa? Online hotel booking website, Jumia Travel looks into the various ways that this tournament will benefit Ghana, as well as the entire continent in the tourism and hospitality sectors.
The 2017 AFCON in Gabon is about football. It is about who wins and who plays good football. However, it carries more importance than just the football on display. Africa will benefit greatly from this with the tourism and hospitality industries the more likely beneficiaries.