Recent research by organisers Thebe Exhibitions and Projects supports historic visitor demographics that demonstrate the expo's strong bias in attendance by visitors age 45-plus, who are keenly focused on planning for life investment and a fulfilling retirement. This audience includes those who are serious about re-evaluating and boosting their financial planning and committed to pursuing a lifestyle that revolves around healthy living, perfect planning, wealth provision and a positive lifestyle.
Knowing the bias of the target market has enabled the expo organisers to focus on targeting the types of exhibitors and innovating the kinds of attractions that will strike to the heart of this audience more keenly - and by that we mean grab their attention, engage their interest and yet again, deliver an educational and interactive expo.
So while loyal visitors can expect to see exhibits of the same variety and quality they are accustomed to, the 2013 Retirement Expo will deliver so much more than that as it attracts a broader array of exhibitors that are specifically matched to this clearly defined audience.
Expect to see all this and more on show at the 2013 Retirement Expo: retirement planning products; lifestyle, health, financial and other services; travel destinations and options; healthy aging products and services; home, hobbies and fitness products; retirement and holiday properties.
The Retirement Expo is switching to high-gear in its mission to provide marketers with the most powerful and most effective platform to showcase their products to its high value, multi-generational audience of 40-plus Generation X visitors, 50- and 60-plus Baby Boomers and 70-plus retirees.
In addition to a well organised and well attended event, the expo offers exhibitors abundant opportunities to promote their brand via a strategic marketing campaign that includes a potent mix of advertising, public relations and social networking.
For information on exhibiting contact exhibition sales executive Lynne Levy at az.oc.gpet@ennyl or sponsorship sales executive Louise Barry-Taylor at az.oc.gpet@esiuol. Call Lynne or Louise directly at Tel: (011) 549 8300. Visit www.retirementexpo.co.za and follow Retirement Expo on Facebook and Twitter @retirementexpo.
