It has set up a 2010 section in its gift warehouse, which links craft producers to corporate buyers and retailers, and facilitates the manufacture of customised craft gifts. The showroom, at 75 Harrington Street in the Cape Town CBD, already has about 20 different soccer-themed gifts and objects.
“We are sending out calls for products and are seeing some completely new 2010 event-related items, while others are adapting their existing lines,” says manager Rose Reddy. “We are also hoping for, and gearing up towards, good general sales next year of South African craft products, even if they don't have a specific 2010 theme, because of the large influx of visitors.”
Western Cape crafters are also being invited to enter the best of their handmade products for an outstanding craft exhibition that will travel to some of the most prestigious venues and exhibitions in 2010.
The CCDI has appointed a 2010 project officer, Thandeka Tyatyantsi, to network and explore marketing opportunities. An essential part of her job is to ensure that producers are kept up to date on the stringent FIFA copyright rules so that their products fall within FIFA guidelines.
Its activities extend beyond Cape Town. Many international teams will base themselves in smaller cities such as George and Mossel Bay and the CCDI is helping local producers to target these niche markets. CCDI rural outreach officer Craig Carbutt held the first workshop to prepare craft producers for the World Cup, in Mossel Bay 29 June to 3 July. Many more are planned for towns ranging from Hermanus to Beaufort West.
It is also offering a range of workshops to build the creative and business skills of craft producers. The Visual Awareness Project, for example, includes site visits to iconic Western Cape destinations including Robben Island and Cape Point. “Place can often be an inspiration for new product,” says creativity, design and innovation manager Alan Alborough.
Craft producers eager to perfect a prototype of almost any imaginable product receive hands-on assistance at the CCDI's AMTS FabLab (one of only six in the country). This facility, also at the CCDI headquarters, offers design software, which links digitally to manufacturing technology, such as a laser cutter, vinyl cutter and small milling machines.
“It is essentially a prototyping environment and this access to equipment changes how people approach design,” says Alborough. “Craft producers are encouraged to make innovative and quality product.”
The CCDI also offers several programmes for enterprise development, skills training and mentoring, says manager Sarah Polonsky. The programmes group is a panel that sits for the last three Wednesdays of each month. It consists of CCDI staff with design innovation, business development and market access skills and knowledge. A producer makes a free appointment with the group for 50 minutes and gets advice on the product, business methods and any other challenges they face, have their products photographed for the website and update their information on the database.
A vast range of 2010-related craft Items, ranging from beaded soccer ball key rings, felt soccer balls and life-size wire models of soccer players, are being created to catch the eyes and wallets of the estimated 450 000 visitors expected next year.
These various programmes are underscored by regular sector promotion activities such as craft exhibitions, a popular monthly newsletter and a vibrant monthly craft sector meeting.
For more information, visit www.ccdi.org.za or tel +27 (0)21 461 1488.
