Campaigns increase traffic
Cavendish marketing manager Madrie Verwey explains, "Our mandate for the Cavendish Square Celebrity campaign was to increase foot count for the fourth quarter and in turn, assist Cavendish Square retailers in boosting turnover over the same period. Local and international celebrity appearances from John Smit, Keri Hilson and the Parlotones, drew shoppers into the centres and subsequently delivered retailer turnover beyond targets.
Umlazi Mega City Marketing Manager at the time Sli Dumakude comments "Lifestyle's Sipethe Osaziwayo campaign for the Umlazi Shopping Centre substantially increased shopper foot count during the campaign weekend, and generated an increase in turnover versus the same period in 2008.
Campaigns entered into the awards are assessed against quantifiable objectives including building brand awareness, increased turnover, added value for shoppers, increased foot count, sponsorships, database recruitments and PR generated for each campaign - this year there were 7 gold awards and 22 silver awards issued to the entrants.
