On offer in 205 countries around the world, the cans are branded with the iconic “Coca-Cola” name in Mandarin script. In Mandarin, Coca-Cola is pronounced “ke kou kele” and means “delicious happiness”.
Adding to the “fan can” experience, Coca-Cola is offering six South African consumers the chance to win a trip to the Beijing Olympic Games. Departing Johannesburg on 20 August and returning one week later, the prize includes economy return flights, accommodation, meals and tickets to three events.
To enter consumers must buy a "fan can" chill pack which is exclusively available in Woolworths food stores nationwide. A sticker inside the pack will let them know if they're one of the lucky winners.
Each chill pack holds eight cans of Coca-Cola. The selling price in Woolies stores is R31.95.
The soft drink company is the longest continuous partner of the Olympic Games. Its first involvement was at the Amsterdam 1928 Olympic Games. For Coca-Cola, every Olympic Games represents an opportunity to connect with consumers through unique and memorable experiences. The “fan can” programme is part of a global initiative to share the magic, excitement and spirit of the Olympic Games with communities everywhere.
For Coca-Cola's brand manager in South Africa, Wellington Kgatlhane, the “fan can” is designed to give consumers a sense of being part of the worldwide Olympic Games family. “The artwork on the packaging, particularly in terms of the use of Mandarin, adds novelty and stimulates interest in a country and culture, which may seem far removed from our own. By enabling consumers to come into contact with the Olympic Games in this way, they get their own taste of one of the greatest sporting events on earth.”
“What's equally powerful is that the “fan can” is a global phenomenon and is providing consumers from all corners of the globe with refreshment and a common point of focus: the positive symbolism of the Olympic Games.”
