Retail Marketing New business South Africa

South Africa's winning smile

The quest to find South Africa's winning smile is over. Kaymari Jansen from Durbanville, Cape Town, was announced as the winner of the Aquafresh White and Shine “Don't just Smile, Shine” competition on Friday, 2 May 2008.
South Africa's winning smile

Kaymari, a 5th year medical student at the University of Stellenbosch, received 33% of 39,626 votes after submitting her picture for the competition. Her prize includes R50,000 in cash.

“I am over the moon and quite speechless!” Kaymari told the competition organisers. “I am going to put the money towards a trip to Greece for my parents to thank them for all they have done for me. I would also like to donate some of the money to my church and perhaps put some aside for my studies.”

Over 1,000 photographs were entered into the competition in February and March this year and a panel of celebrity judges selected 10 entrants that they thought depicted a “true shining smile”. These pictures were then posted on the Aquafresh White and Shine website for public voting in April.

As the winner, Kaymari will appear in the next Aquafresh White & Shine advertisement. “I am very excited to be part of the photo shoot,” she said. Voters can look out for her winning smile in Men's Health, Glamour and Clicks Club Card magazines, where the print ad will soon appear.

Visit www.whiteandshine.co.za to see this year's winner, the other top ten finalists and the 30 lucky winners of an LG Shine cellphone.

About ActivRetail

The strategic partnership between ActivRetail and BizCommunity offers the best news of its kind to the retail industry. In a strategic positioning agreement, ActivRetail and Retail.Bizcommunity have created an association by bringing a joint offering to this sector in terms of news, information, research, services and product news. This creates the best mix of media, business and trade services to stakeholders within this vibrant industry. Please continue to submit news and updates to editor@fmcg.co.za. Or visit:ActivRetail
Let's do Biz