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Celebrity branding in Nigeria
[Desmond Ekeh] Companies now eagerly part with cash to ensure that celebrities are effectively used to promote their brands especially via the electronic media. But, how do consumers perceive some of these efforts. Again, have consumers been truly influenced, as a result, to switch brands?
10 flying banners for less than US$2 a day! - Big Eye Branding

When you next think about buying branding equipment, work out the real cost of the investment by working out how long the products will last divided by the cost. 30 Sep 2009 13:35


Six key steps to succesfully branding your next event - Big Eye Branding

Not all marketing to your customers needs to be done through TV, radio, magazines or billboards. Engaging directly with consumers at an event is becoming an extremely popular way to pitch your offering to potential customers. 25 Aug 2009 17:11




Brand Leadership leads Ghana's National Democratic Congress' successful election campaign - Brand Leadership

South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana. 8 Jan 2009 13:29


Ikalafeng to judge prestigious Rebrand 100 Global Awards - Brand Leadership

Thebe Ikalafeng, founder of the Brand Leadership Group will be part of the 10-man jury at the next prestigious Rebrand 100 Global Awards, which will take place in the USA in January 2009. 18 Dec 2008 13:45


Nampak plant in Angola can save SABMiller $6m

[Nicola Mawson, Consumer Industries Correspondent] SABMiller aims to save about $6m a year when a new can manufacturing plant being built by Nampak was up and running in Angola in the middle of next year. 10 Apr 2008 07:29




UBA aims to be Africa's sixth largest bank in 2010

According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank. 5 Dec 2007 09:00


African nations agree to $1 billion Indian satellite project

A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure. 30 Nov 2007 12:04


Music video project for Africa

Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry. 22 Nov 2007 14:43


Investor firm to acquire stake in Kenya bank

[Carole Kimutai] Equity Bank is set to become the biggest bank in Kenya in terms of capital base following plans by a Pan African based investment firm, Helios EB Investors to acquire over 90 million new shares. 15 Nov 2007 14:52


Tobacco agreement terminated

Philip Morris International Inc. and British American Tobacco South Africa has terminated their Chesterfield licence agreement. 12 Oct 2007 06:21


Emerging agency attempts to save the world

Afrofusion Communications, a young agency led by owner and MD, Antoinette Prophy, recently launched its first TV commercial for South Africa's Environmental Campaign, Indalo Yethu. After winning the pitch, the challenge was to launch with a limited budget but a massive objective. 5 Oct 2007 05:16


India bans Air Zimbabwe

[Lebo Nkatazo] India has banned Air Zimbabwe from to flying over its air space because of Zimbabwe's failure to sign an international aviation agreement, a cabinet minister told Parliament Thursday. 7 Sep 2007 11:40


Joining forces for cool-drinks, cool music

The Coca-Cola Company and music channel MTV base have entered into a major marketing alliance that will partner the two brands on air, on-the-ground and on pack. 17 Aug 2007 13:01


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