Legal Marketing 101
An introduction to legal marketing for non-marketing staff with practical, step-by-step instructions.
Who should attend?
- Lawyers who are thinking of starting their own firm or have already done so should understand the ins and outs of legal marketing.
- Admin or secretarial support staff who can handle some marketing on the side if your firm has no budget for a full-time marketing person.
- Junior lawyers who want to learn basic marketing skills to enhance their profile and grow their client base.
- People who have little or no marketing knowledge and who would like to get involved in legal marketing.
Why this course?
This course is not just about giving delegates information. It shows them exactly what do in each module to get results. Each lecture has practical, step-by-step instructions. Delegates can apply what they’ve learned right away.
During the course, delegates will learn to identify which marketing aspects are the best fit for their firm. The idea is not to do everything right away, but to start with the most cost-effective elements and those that give the best return on their time investment. And then add more marketing activities over time.
Includes:
- An online Q&A consultation to discuss the vision for your firm (optional).
- Immediate online access to a user-friendly, hands-on course, taking you through all the marketing options for law firms, with step-by-step instructions you can implement right away.
- Weekly Q&A sessions with all delegates.
- A 45-minute individual coaching session with each delegate to address specific issues and provide further practical advice on how to implement your marketing activities.
- Access to the online course material for 12 months, and a PDF document with all the information as a reference guide.
- After that, regular email updates on new developments or practices in legal marketing.
info here: https://andreapaulsen.com/legal-marketing-101/
Work at your own pace: 01 October 2024 to 30 November 2025
Venue: Online, anywhere
Cost: R2,950 including VAT
Contact: Andrea Paulsen
Company name: Andrea Paulsen Communications
Telephone number: +27 82 292 8630
Email address moc.nesluapaerdna@pa
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