| | | No Comment |  One of South Africa’s most impressive showcases, Design Indaba, is turning 10 years old this year and promises to deliver one of the most exciting and innovative events to date. Unparalleled in the broader creative industries for the sheer volume of creative ideas and innovation on show at the concurrent expo and the number of global thought leaders at the podium at the conference and specialist indabas - it is a must on any idea person’s calendar. And it is not just about design trends, but about those trends that influence all aspects of our lives, from the focus on individuals to our homes, work spaces, how we will live in the future. It is a place to be inspired, across all aspects of work, home, play, spirit. It’s certainly my annual creative fix! The three days of the main indaba, the expo (which is open to the public over the weekend, 24 - 25 February 2007) and the specialist indabas in architecture, jewellery and lifestyle/fashion run alongside the main indaba on 21 - 23 February, which attracts top international and local speakers. Highlights are: architect Cameron Sinclair, named as “one of the seven people changing the world for better” by Fortune on ‘Design like you give a Damn!’; the ever-effervescent trend forecaster Li Edelkoort who is always inspirational; unconventional designer Ruudt Peters; and some of the world's top creatives at the main indaba, such as photographer David LaChapelle, artist and musician Brian Eno, and Daljit Singh, creative director and founder of Digit, one of the leading UK interactive design companies. Go to www.designindaba.com for more.
Enjoy! Louise Marsland, editor: editor@bizcommunity.com
| | Today's headlines | Marketing Association of SA officially launches
Keeping new customers forever
One Show juries released
Separating the cubs from the Lions
Google changes search algorithm
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Marketing | | Marketing Association of SA officially launches
After eight months of planning, the Interim Board of the recently formed Marketing Association of South Africa (MASA) will hold its inaugural general meeting in Johannesburg early in March 2007 to report back to the industry and solicit support for a new permanent board.
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 | Corporate Social Responsibility is a reality and not doing it correctly impacts on your brand image, bottom line and even your BEE scorecard! IIR offers you a BRAND new 2 day course on CSR , plus 5% of your course fee will be donated to Ekhukanyeni Home of Light!
For more information w) http://www.iir-training.co.za/detail.php?e=1307 t) 011 771 7000 |
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Advertising | | Amateur ads given impetus by Superbowl
[Chris Moerdyk]The world’s most expensive event in advertising terms, Sunday night’s Superbowl football final in the US, has given impetus to a growing trend for major brands to abandon carefully crafted commercial extravaganzas to make way for amateur ads shot by consumers. It’s nothing particularly new worldwide or even here in South Africa.
One Show juries released
NEW YORK: The One Club, a US non-profit organisation for recognition and promotion of excellence in advertising, recently released the judging panels for The One Show, One Show Design and One Show Interactive, the three annual awards programmes that make up the One Show Festival which recognise the year's best creative advertising. Nathan Reddy of Grid and Adam Whitehouse of Stonewall+ are the two South African jury members.
Separating the cubs from the Lions
So you think you're a hot creative? It's time for the litmus test. Entries to the 54th International Advertising Festival - Cannes Lions officially opened last week, so it's time to get those winning entries in.
Don't miss any dates with the Imagination Congregation - Goldswain Global Advertising
 In order to showcase its talent, each month a creative from Goldswain Global Advertising will be designing a calendar to juice up one's computer desktop.
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 World Class Strategic Marketing & Competitive Marketing Strategies
Provides the motivation, tools and techniques you need to move the game forward profitably in increasingly competitive markets
7 March 2007 - Sandton
Presented by: Prof. Malcolm McDonald, Europe's number one marketing strategist and one of the top six marketing gurus in the world.
Contact: SBS Conferences on 021 914 2888 or visit http://www.sbs.co.za/amm2007
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Magazines | | Young upstart title to challenge convention
 Beat Comics, a division of Media24 Family Magazines, is launching Mshana magazine this month, aimed at guiding 16 – 24 year old black urban youth “through the maze of fake bling and quasi role models”. The initial printrun of this entertainment and inspirational title will be 60 000.
The Shanduka Finweek Student Essay Challenge 2007 - Finweek
 The Shanduka Finweek Student Essay Challenge invites all South African undergraduate students and Grade 12 learners to formulate their views on a matter of critical importance to our social economy. The aim of the competition is to provide undiscovered writers and thinkers with a valuable showcase for their talent.
Design mag dedicated to women in business
A quarterly magazine launched by Results Media in 2005, the latest and fifth edition - Women in Design in Business - focuses on the South African women who are in the frontline of making our country not just cutting-edge beautiful, but funky and functional as well - in architecture, sales strategies, branding, Internet interfacing and more. The title is available at CNA, Exclusive Books and other book shops and news agents countrywide.
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| | Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
| | | New image, new horizons for MSA - Monitoring South Africa
Following a year of record growth in 2006, Monitoring South Africa has started the new year with an image overhaul and some far-reaching strategies to increase both the scope and depth of its operations.
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Mobile | | Clickatell delivers breaking news to European Commission - Clickatell
The European Commission's Joint Research Centre has selected mobile messaging operator Clickatell to run its European Media Monitoring (EMM) SMS alert service. The real-time service informs commission spokespersons and nominated EC VIPs of important breaking news detected by the EMM.
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Online Media | | Google changes search algorithm
[Sally Falkow]Every so often those brainy PhDs at Google come up with a new method of indexing and ranking websites. Last week they made a change that is aimed at what is known as "Google Bombing".
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Production | | Oshiii!!! - Faith Creations
 After nearly half a year in the making, Faith Creations director Deon Robbertze's new commercial for Distell's Mellow-Wood Brandy has finally aired, proving the old adage that things that take time are indeed worth the wait.
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| | | Benefits of RSS content syndication
[Sally Falkow]If you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you'll very soon realise just how fast the use of RSS is growing. So why should you offer your content in feeds?
The Lime Envelope flourishes in Fourways - The Lime Envelope
The Lime Envelope, a public relations agency providing clients with all the strategies and tools necessary for a complete PR communication service, has moved and is now flourishing in Fourways, Johannesburg.
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Sales | | Keeping new customers forever
[Richard Mulvey]Personalise. Personalise. Personalise! Selling is all about relationships. Developing a good relationship with your customer is not just a "nice-to-have" so long as the specs and the price are right.
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| | | Beer giant sponsors interactive drama series
Beer giant Castle Lite is sponsoring South Africa's first interactive drama series, which began on Friday, 2 February 2007, in an effort to establish and entrench its new pay-off line, "Make the Right Choice". The campaign brings brand activation into the ever-converging world of the SA consumer, locking radio, television, print and mobile media in an interdependent campaign.
Sanlam SA Fashion Week is hot property as sponsors renew stylish partner status - Kaelo Worldwide Media
 Brands including Motorola, Peroni, Five Roses and Mac have had no hesitation in renewing and extending partnership with fashion in South Africa for the Sanlam South African Fashion Week (SSAFW) Winter, Summer and Regional collections in 2007, says Courtney Baxter of Kaelo Worldwide Media, the commercial sponsorship partner to SSAFW.
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| | Forums | | | The proliferation of industry databasesOh dear... not another one... seems as if everyone is establishing industry databases - we've had film and production; PR; media; freelance media people; designers and now a TV one... | | More... Submit a Forum | | |
| | Accounts | | | BPM to publish Pick 'n Pay's Talk About - more info | | Light from Africa shines with Purple Cow Communications - more info | | More... Submit a Account | | |
| | People | | | Red Ribbon Communications appoints Deirdre van Zyl Smit - more info | | More... Submit a Person | | |
| | Events to diarise | VISI Li Edelkoort trend seminar VISI magazine - Bryanston, 16 February / Cape Town, 19 February
VISI is hosting two seminars by Li Edelkoort focusing on concepts, colours, materials and strategies for fashion, design and interiors. | | | Meet Mavis Cheek The Write Co - Sandton, 19 February
Find out what makes Cheek a best-selling author. | | | Customer relationship management IMM Graduate School of Marketing - Johannesburg, 2 March
This one-day course will, in the end, help you to create a long-term, mutually beneficial and profitable relationship with customers. | | | The Consumer Protection Bill CBM Training - Bedfordview, 12 March / Cape Town, 15 March
Attend this one-day workshop to identify the practical ways to protect your business from the impact of this bill. | | | The positive service package KumaloGreen - Johannesburg, 14 May
By addressing pertinent issues, this course will not only improve customer service levels but overall performance in the workplace. | | | Mobile and web new marketing conference IQPC - Johannesburg, 23 May
This conference will enable you to benefit from latest mobile technology and internet marketing practices in order to entrench your brand's presence in new or existing markets. | | |
| | Upcoming events | AAA part-time diploma in marketing communication AAA School of Advertising - Cape Town, 5 February Diploma in communications management Vega School - Benmore Road, Sandton, 5 February Entry-level web development course Working Webs Consulting - Kensington, 5 February Basic sub-editing Institute for the Advancement of Journalism - Parktown, 5 February Toon Boom Studio animation course Little Black Dot Studios - Johannesburg, 5 February Safety and security at events and venues marcus evans SA - Johannesburg, 5 February Effective speaking and presentation skills Maurice Kerrigan (Pty) Ltd - Johannesburg, 5 February Time management IMM Graduate School of Marketing - Johannesburg, 5 February Online marketing research IMM Graduate School of Marketing - Johannesburg, 6 February Selling with confidence The Communication Academy - Irene/Midrand, 6 February | More... Submit an event | | |
| | Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| Sales Executive – Senior - Johannesburg
Looking for a senior sales executive with print industry experience and who has knowledge of the print process - from Litho and silk-screening to digital. read more
| Graphic Designer - Junior - Somerset West
Junior graphic designer needed at Somerset West media house. Design tourism magazines, maps, brochures and websites. Great opportunity to grow with exciting company in the Cape winelands. read more
| Divisional Head - Cape Town
Have the opportunity to grow and develop a division with an established company. Your creative thinking, confident approach and excellent PR experience is what we are looking for. read more
| Junior Graphic Designer - Johannesburg, Sandown
Junior designer to layout magazine pages, conceptualise creative layout idea, design logos and promotional pages. read more
| Media Specialist - Jhb - Northern Suburbs
Media house seeks strong media specialist for African media division. A good career move for a candidate wanting to work in one of the larger media environments. read more
| Marketing Assistant - Jhb - Northern Suburbs
Corporate financial company requires marketing assistant with good writing, events, CSI and internal communications experience to join their vibrant and dynamic team. read more
| Mid-weight Graphic Designer - Johannesburg
Can you design a website for breakfast, a corporate identity for lunch and a magazine for dinner? When can you start? read more
| Senior Copywriter - Durban
At Modern Museum, we create some of SA’s most talked about retail advertising and we're constantly growing our special project portfolio. We need a senior copywriter. read more
| | Junior Graphic Designer - Bryanston | | Web Developer - Lonehill | | | | |
| | Noticeboards | | | Support needed for child-headed households in Alexandra[Sponsorship] Join Selaelo Selota in partnership with Crown Couture Clothing and Rays of Hope (Rosebank Union Church) to raise funds for child-headed households in Alexandra. | | More... Submit a Noticeboard | | |
| | Quotes | | | "Our society's values are being corrupted by advertising's insistence on the equation: youth equals popularity, popularity equals success, success equals happiness." - John Arbuthnot Fisher | | More... Submit a Quote | | |
Print any item. Mondi Rotatrim - The Better Performance Paper - www.rotatrim.co.za.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
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Advertisement:
16 Days
To Design Indaba 10
Cape Town International Convention Centre
21 to 23 February 2007
www.designindaba.com
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