Media outlook and consumer spend insights
We hope your shortened work week is off to a good start. It's certainly been a busy one for us, with last week's release of
PWC's entertainment and media outlook 2017 to 2021. With this edition's focus on the African perspective, it foresees content and distribution moving aside as user experience takes centre stage.
Customer experience was also front and centre at the inaugural
South African Mastercard SpendingPulse Report, with Danette Breitenbach reporting that world's spending trends have changed dramatically as a result of the recession. Marketers and brands alike would do well to read her overview to guide their decision-making processes going forward.
Switching tack to creativity, Jessica Tennant chatted to M&C Saatchi Joburg Group chairman Jerry Mpufane, on his new role as
jury president for the IAB Bookmark Awards. Now celebrating their 10th year of ‘rewarding excellence in digital', Mpufane lets us in on how the digital landscape has evolved since the Bookmarks inception a decade ago, as well as what to look forward to in 2018.
Then, tying back to our
#InnovationMonth theme, Tennant also found out more about what went into the
personalised video bot functionality rolled out by digital agency Liquorice for new client Avon, using Facebook Messenger to launch the beauty brand's Mark Liquid Lip Matte product range.
Angie White also provides part two of her three-part interview with Tonya Khoury of ROI Africa into the media monitoring industry. This week Khoury explains the algorithms she uses, as well as
live sentiment tracking and big content. She says the so called 'Trump Train' was a good example of this, where Trump's electioneering was based on the perceptions of American voters as aggregated by social media.
Rounding things out, I spoke to Angelika Kempe, executive consultant at AdOps Value, about the impact of the American Newspaper Association's recent report that advertising agencies and their holding companies are
less-than transparent regarding production costs and the risk associated with it, as many inflate bids from independent production houses so they can route jobs to their in-house production shops. While the report is American, Kempe says South African marketers should definitely take note.
The 2017
Financial Mail AdFocus Awards finalists have also been revealed. Special awards and overall winners will only be announced at the event, which takes place on 22 November.
Keep an eye out for updates on all this and more!
Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
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| Jessica Tennant M&C Saatchi Johannesburg Group chairman Jerry Mpufane succeeds John Dixon as jury president of the IAB Bookmarks Awards, which celebrates its 10th year of ‘rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix'... read | |
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| Gabriella Mulligan Investors in the South African ecosystem should stop focusing solely on fintech innovation, and look to making more healthtech investments... read | | | Lauren Hartzenberg Cape Town-based ethical fashion and lifestyle brand, The Joinery, is trailblazing the local sustainable business scene... read | | | Tom Jackson Having quantifiable, measurable, and verifiable data about justice needs and challenges is essential for the legal profession to move into the 21st century... read | | | Ruth Cooper Now Showing is a constantly evolving boutique store, gallery and events space that recently opened its doors at 109 Waterkant Street in Cape Town. read | | | Sindy Peters Founded in 2016, EstateMate was born out of the frustration often experienced by being a resident, owner and body corporate member in a residential estate... read | | | Nicci Botha Discovery Health has built its very successful Vitality programme, which is a blueprint for other rewards schemes, not only in healthcare, but other sectors too... read | |
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| At the eighth Ask Afrika Icon Brands Awards, held in Johannesburg last week, the most loved brands for 2017/2018 are Kiwi (1st place), Coca Cola (2nd), Sunlight (3rd)... read |
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| Louise Marsland Student Village released research earlier this year that looked at what students spend their money on... read | | | Shlomo Ben-Hur How well do businesses really understand millennials and what are their perceptions based on? Finding the data to plug the generation gap... read | |
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| The One Club for Creativity has inducted five advertising and design legends into its Creative Hall of Fame, originated in 1961 with Leo Burnett as the first inductee... read |
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| The Pendoring finalists once again reflect the richness of South Africa's cultural and language diversity, as 27 South African advertising agencies have produced 98 finalists in all of SA's indigenous languages (excluding English)... read |
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| Lisa Steingold Given the rise of mobile, social algorithms and artificial intelligence (AI) and their impact on both advertising and how we engage, the way advertising campaigns are run has changed... read |
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Charlene Oliver, Issued by Grey |
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Issued by Spitfire Films |
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Issued by Boomtown |
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Issued by Ads24 |
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| Brendan Seery My colleague Seelan was about to head off to Sun City this past weekend and take the Jeep Renegade we have as a test car ... until he discovered how little room there is in the car... read |
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Issued by Ireland Davenport |
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Issued by Ola! Films |
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| Mike Freedman Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result... read |
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Paul White, Issued by IGI |
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Issued by M&C Saatchi Abel |
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| Unilever launches an Africa hub in Johannesburg in its drive to grow its business of iconic brands across the African continent... read |
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| Curator of World Economic Forum Johannesburg Global Shapers Hub - Khethi Ngwenya represents his hub at this year's curator's meeting in Geneva, Switzerland... read |
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| Forty students from China's Tongji University in Shanghai have spent the last few months contributing to the fight against rhino poaching in Africa... read |
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Issued by Just Design |
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Issued by Arc Interactive |
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Issued by The SpaceStation |
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Issued by R-Squared Digital SA |
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Issued by BlueMagnet |
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| Ilse van den Berg Peter Sondergaard, Gartner executive VP for research, addressed CIOs and senior IT executives in his keynote at the annual Gartner Symposium/ITxpo in Cape Town... read |
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Issued by Business Positioning Systems |
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Issued by Moving Tactics |
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| Sam Gqomo Digital media in South Africa is no longer a new concept. As the internet evolves at the speed of lightening, many existing print media houses have had to quickly adapt to stay alive and competitive... read |
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| Jessica Tennant Since winning the Avon account in July, digital agency Liquorice has developed an innovative personalised video bot using Facebook Messenger to launch Avon's Mark Liquid Lip Matte product range... read |
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Issued by NMPi Labs |
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| Grant Fleming With spring now beginning and summer just around the corner, it is time for marketers to start preparing their strategies to ramp up sales for the season ahead... read |
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Issued by UCT Graduate School of Business |
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| Today, Friday, 22 September, nine of Senegal's most promising seed-stage startups will compete to represent the country at the regional and global Seedstars Summits... read |
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Issued by Worx Group |
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| Many sets are destroyed and thrown away as soon as an event is over... read |
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| Leigh Andrews This #InnovationMonth, we go behind the selfie with Simon Robinson, co-owner, organiser and head of marketing for Mediatech Africa and owner of the Sun Circle Group... read |
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Issued by Scan Display |
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| WTM Africa 2017 saw $365,950,813 of business generated, proving that exhibitions remain a powerful marketing tool for business... read |
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Tsogo Sun picks up Best South African Hotel Group awardTsogo Sun has won the Best South African Hotel group award at the Business Traveller Africa Awards.
The Business Traveller Africa Awards are held in alliance with the Business Traveller Africa magazine by Future Group.
The awards ceremony was presented in Sandton, Johannesburg. read |
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| Angie White In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content... read |
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| Each year the BBC awards an outstanding African journalist with the BBC World News Komla Dumor Award... read |
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Issued by Alliance Media |
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Issued by Dentsu Aegis Network |
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Issued by NMPi Labs |
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Daryl van Arkel & Neil Clarence, Issued by Vicinity Media |
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Issued by Spitfire Films |
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Issued by Rooftop Productions |
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Issued by Arcade Content |
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| Jessica Tennant Tiso Blackstar Group's automotive standalone supplement, Sunday Times Motoring is going to be inserted into the Sunday Times Lifestyle magazine section, as Lifestyle Motoring... read |
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| Lauren Hartzenberg Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking... read |
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Issued by OFM Radio |
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Issued by Primedia Broadcasting |
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| Danette Breitenbach The recent launch of the Mastercard SpendingPulse Report is a first for South Africa. The Report is an early indicator of consumer spending trends... read |
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| Danette Breitenbach It is no longer chic to be chic and wealth is not displayed anymore. Consumers are no longer buying goods; instead they are spending on experiences... read |
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| The SA Social Media Landscape 2018 study notes that social media use has intensified among South Africans during the past year, with Facebook now being used by 29% of the population... read |
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| ‘World News Publishers Outlook 2017, the new report from World Association of Newspapers and News Publishers (Wan-Ifra), examines what are the world's top media executives' priorities in profitable news media businesses around the world... read |
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Issued by Ipsos |
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| New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy... read |
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| Two local emerging bands have produced songs that encompasses what it means to Feel Fully Alive, as part of Liqui-Fruit's new campaign... read |
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| On the second day of the South African Council of Shopping Centres (SACSC) Annual Congress, the 2017 Footprint Marketing Awards winners were announced... read |
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| Asian direct selling company, QNet, is expanding its operations into East Africa. The company forms part of the $200 billion global direct selling industry... read |
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Issued by TMI (The Media Image) |
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| Here's a list of some of the top African business leaders to follow on Twitter... read |
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Issued by Business and Arts South Africa |
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Issued by Business and Arts South Africa |
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Jumia Travel partners with Destination TourismJumia Travel Nigeria has partnered with Destination Tourism Night (DTN) for an event leading up to this year's World Tourism Day.
The event is scheduled to take place on 22 September 2017 in Lagos, Nigeria.
World Tourism Day is on 27 September 2017. read |
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| Chris Brewer When I wrote last week about declining audiences and poor customer support in the TV industry, I didn't expect the deluge of sympathetic complaints I received - nor how upset a lot of viewers really are... read |
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| Chris Brewer At first it's hard, if not impossible, to get a grip on TV audiences. It will remain difficult until the industry has some real and solid research to confirm whether it's one way or the other... read |
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| Chivas Venture entails a global search for the next generation of business trailblazers that want to change the world for the better, with $1m up for grabs. The 2018 edition is now open for entries... read |
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| Hein Kaiser from Mix 93.8 FM chats to Mamapudi Nkgadima, Managing Director at African Progression about Stokvels and the opportunities that exist for marketers and Natalie Otte, Head of Brand at Kantar Millward Brown about South Africa's Top 10 Best Liked Ads for quarter 1 and 2 of 2017, on his latest Marketing & Media show. - View/Rate |
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- 20 clients in 18 months for Watson Ferguson - more info
- 10th Street partners with Tribeca PR - more info
- JAG Communications awarded Capsicum PR account - more info
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- Fathima Beckmann named VIMN Africa director of communication - more info
- Tyashnee Gounden joins Tribeca PR - more info
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| Brandesign, a Claremont based advertising agency, has a vacancy for a dynamic project manager, with keen attention to detail and strong administrative skills Read more >> |
| Experienced digital account manager for one of the fastest growing integrated digital communication agencies in SA, providing innovation, smart creativity and sound strategies founded on deep insights. Read more >> |
Scan Display's associate, Synergy Business Events, is looking for a self-motivated account executive to sell and manage its clients' exhibition projects. Excellent selling, networking, and communication skills required. Read more >> |
Scan Display's associate, Synergy Business Events, is looking for a financial administrator to join its admin team. Basic bookkeeping/accounting experience and Pastel Evolution experience is essential. Read more >> |
Scan Retail's Cape Town team is looking for an account executive to liaise with clients and oversee retail display projects, from conceptualisation and design through to manufacture and installation. Read more >> |
| Do you have proven experience as a marketing manager and are looking to step in to a new challenge with a leading supplier to the automotive OEM and aftermarket channels. Read more >> |
SBS Marketing is looking for a dynamic, young digital media specialist who understands computers intricately, knows the ins and outs of design, and knows how to manage social media campaigns! Read more >>Lumoss Mouldings is looking for a key accounts/sales executive for its corporate division - must have a degree in marketing. Read more >>G&G Digital is looking for an experienced, incredibly ambitious, self-driven business development manager who wants their success to be exceptionally well rewarded and unlimited. Read more >>350.org Africa is looking for an experienced, skilled and energetic regional communications coordinator. Read more >> |
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Writer CampDreamworld - 1 Nov 2017 to 22 Nov 2017, Kuruman |
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Make yourself at home in a prime shared office space in Randburg[Premises] Make yourself at home in a prime collaborative office space on the corner of Republic and Bram Fischer in Randburg. You'll get to know a progressive advertising agency, a vibey eventing company, a rock-star production house and an accounting firm. |
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Stephen King "Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work." Joan Jett "For me the challenge isn't to be different but to be consistent." Wayne Huizenga "Some people dream of success, while other people get up every morning and make it happen." Robert Frost "A poem begins as a lump in the throat, a sense of wrong, a homesickness, a lovesickness." Jack Kerouac "If moderation is a fault, then indifference is a crime." |
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