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Marketing & Media South Africa

Bizcommunity.com launches Biz Trends 2015

It's that time of the year again and Bizcommunity is launching Biz Trends 2015 - a comprehensive, curated, thought-leadership perspective on trends and consumer insights for 2015 for the media, marketing and advertising communications industries in South Africa and the continent.

Woolworths is in the news again, and again it's not good news. This follows a claim by a customer who says he found a dead frog in an Italian salad he bought from Woolies. The retailer is reputed to have stringent quality control measures, but it seems somehow, this frog made it through the control... and croaked. As much as one can understand and appreciate the dismay anyone would feel finding a frog in their salad there has been quite a bit of support for the retailer.

Leigh Andrews attended AfricaCom 2014 and found that many household products we take for granted and use every day are about to become a whole lot smarter...

In addition, we also have Danette Breitenbach reporting on Eddie Mbalo, Interim CEO, who believes South Africa's content providing industry is in a crisis and this is why TopTV ended up the way it did. He reckons we are in an environment where the dominant player shuts you down... He says "It is no use putting in money unless the regulatory environment changes."

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Weekly top stories


Bizcommunity.com launches Biz Trends 2015
[Issued by Bizcommunity.com] Bizcommunity.com has teamed up with specialist industry editor and columnist, Louise Marsland, to bring you a comprehensive, curated, thought-leadership perspective on trends and consumer insights for 2015 for the media, marketing and advertising communications industries in South Africa and the continent. read more>>

A lesson for Cell C - you could have turned a moan into a tribute

Suhana Gordhan:* Advertising wizard David Ogilvy said: 'The consumer is not a moron. She's your wife.' I love this quote because it humanises the consumer in a way that many brands don't...

Read more >>



Those Sea Point glasses: Social media missing the point?

Leigh Andrews

Comments on the Sea Point #perceivingfreedom art installation have been flowing thick and fast... and faster now than before with tweets that the installation caught fire...

Read more >>



Consumer trust is based on advertiser investment, not expenditure

Claudelle Naidoo

The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?"...

Read more >>





Biz Takeouts
[Biz Takeouts Podcast] 113: Pete Case on the Gloo, Ogilvy SA merger
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Pete Case, CEO of Gloo, and Jacqueline Lahoud from Winemag.co.za... read more>>
Marketing
Make your company speak for itself in five simple steps

Madelise Grobler

Many will tell you that when it comes to marketing, what matters is what others are saying about your company. The starting point of this, however, is what your company is saying about itself... read more>>
Advertising
Government on an ad-banning roll

Chris Moerdyk

It was entirely predictable that after a relatively trouble-free and politically safe banning of tobacco product advertising almost two decades ago, government would turn its attention to liquor, fast food and a raft of other forms of advertising... read more>>
AWXI - bigger, better, faster

Mark Zeller

US Federal Trade Commission head Brill on protecting the consumer; Yahoo's Mayer on her company's core values guiding privacy; O&M's Crampsie on the need to adapt... This and more at Advertising Week... read more>>
Enviro Loo's 'Not Kak Ideas' viral campaign uses humour to bring across a powerful message
The Annual AdFocus Awards 2014 finalists announced
Four in a row for Brand inc

Issued by Brand inc

Branding
[TrendTalk] Africa's brand opportunities in 2015

Louise Marsland

A strong, aspirant emerging middle class, a tech boom, media and brand opportunities and the only continent with untapped growth, make the African continent an increased focus of large multinationals for 2015... read more>>
So why should we trust you?

Issued by Blast Brand Catalysts

CRM
Woolies and the frog that croaked
NEWSWATCH: Woolworths is in the news because of a frog a customer claims to have found in his Woolies salad, reports Times Live, which also reports Siyaya TV is finally open for business... read more>>
10 mistakes that could jeopardise your company

Vanessa Bluen

As economies fluctuate so strategies need to adapt. This has always been the case. However, now as the world around us changes dramatically, some strategic changes need to be radical... read more>>
Bad customer service: Take 'A WHIP' to it

Catherine Milward-Bridges

Winning with social customer care this festive season

Paul Roberts, Issued by Why Satisfy

CSI
Social Feed feeds hungry school kids through social media
What if brands bought media that could make a real difference - like feeding thousands of hungry school children healthy meals every single day? It's in answer to this question asked by Hellocomputer that Social Feed was born... read more>>
Come on, have a heart - become an organ donor
Spur Foundation has taken up the challenge and has joined up with the Organ Donor Foundation for the life-changing #Save7 campaign... read more>>
VWV and The Hamlet Foundation: 20 years of heart, 20 years of hope

Issued by VWV Group

Florence on hand as Black Opal does makeovers at iThemba Hope Centre

Issued by Martin Glitz and Glamour

Design
Pick democracy's best 'Doodle 4 Google'
Inspired by our 20 years of freedom, schoolchildren across the country were invited to create a Google Doodle depicting the 'South Africa of Their Dreams' in the first Doodle 4 Google competition dedicated to South Africa... read more>>
Digital
[AfricaCom 2014] Connected cars, IoT and the data revolution

Leigh Andrews

Ever wish you could locate your car in a packed parking lot by checking on your phone? With the Internet of Things, everyday household products are about to become a whole lot smarter... read more>>
[AfricaCom 2014] Wi-Fi: The new basic human need

Ilse van den Berg

Wi-Fi has become a basic need for many people around the world. But how do we cost-effectively and sustainably provide the Wi-Fi consumers and businesses are demanding? (video) read more>>
[AfricaCom 2014] FB's mission: to get Africa online

Sindy Peters

Consider how your life would change tomorrow if the internet was to be 'switched off'. Sure you could bear it for a week or so, but once the horrifying reality of, for instance, having to go into a bank kicks in... read more>>
What is the aboutness of your website?

Joseph Neusu

Bound for the cloud... 'The race to zero'

John Harvey

Seven tips when making your own YouTube videos for your business

Leon Marinus

Why marketers should get personal with email

Issued by Duo Marketing

Webinar: Winning with social customer care this festive season

Issued by Why Satisfy

Lima Bean becomes Real Meal Revolution's digital and strategic partner

Issued by Lima Bean

Gloo claims pole position again for creating client value

Issued by Gloo

Digital Planet launches consumer e-commerce solution for distributors, PC International

Issued by Digital Planet

Quirk takes home three Assegai Awards

Greg Schneider, Issued by Quirk

Let's get Lean

Jacqui Maroun, Issued by NATIVE VML

Juice Content appoints Sifiso Mazibuko as Senior Social Media Strategist

Issued by Primedia Online

Realmdigital delivers e-commerce platform for Van Schaik bookseller

Issued by Realmdigital

Digital triumvirate to drive Publicis Machine

Issued by Publicis Machine

Rogerwilco signs Red Bull, wins three Assegai Awards

Issued by Rogerwilco

Direct Marketing
NATIVE VML continues its winning streak at Assegais

Issued by NATIVE VML

Mortimer Harvey reels in five Assegai Awards

Issued by Mortimer Harvey

Events & Conferencing
Sebastian Thrun, Lisa Bodell coming to SA for innovation conference early 2015
Accenture has announced that it is bringing Sebastian Thrun and Lisa Bodell to South Africa in early 2015. They will take the stage alongside Ludwick Marishane and two other international speakers... read more>>
The Coca-Cola dome transforms itself again and again

Issued by the Coca-Cola dome

Finish off the year with Extraordinary South African, Dr Dlamini-Zuma

Issued by Litha Communications

Magazines
Local publishing house shortlisted for prestigious international award

Issued by COSA Media

Media
CoreXalance sixth annual Credit Awards

Issued by CoreXalance

Mobile
It's time for a war on the digital chokers

Chris Moerdyk

I received an email from a colleague this week asking me to sign a petition against local cellular networks taking 50% profit from revenue generated by SMS text messaging in aid of charity... read more>>
Mxit Brand Index: 31 October 2014
The latest Mxit Brand Index has been released, revealing the Top 40 South African brands on Mxit on 31 October 2014... read more>>
[Mobile360] Beware mobile carriers, the media's watching you...

Leigh Andrews

Headlines about mobile malware dominate the media. If you were to believe all of them, you'd never turn on your phone. But whose responsibility it is really to educate digital and mobile citizens of fraud risks? read more>>
[Mobile360] Enhance African mobile skills or miss the global digital citizenship wave

Leigh Andrews

There's a swelling global wave of participatory citizenship. While it's definitely the way forward and enhanced by mobile, there are unique challenges to be faced in Africa... read more>>
[Mobile360] Geeks versus princess engineers

Jessica Taylor

"It was always this awkward looking guy who was tech savvy, solved a big problem and got the girl in the end ... I consider myself a geek. A geek can look like this too. A geek can wear pink dresses and can wear sparkles and be just as geeky as anybody else." - Margaret Burgraff... read more>>
[Mobile360] Minimising Ebola risk and mortality through mobile

Leigh Andrews

[MRMW] The how, why and what of best using mobile for marketing in Africa

Leigh Andrews

Online Media
Johannesburg, Cape Town workshop covers online content regulation
The IAB SA and EndCode will host a discussion in both Johannesburg and Cape Town focusing on online content regulation and how it affects the industry... read more>>
OOH
Airport Ads awarded advertising rights at Lusaka Airport

Issued by Provantage Media Group

Alliance Media supports Rotary in Mauritius

Issued by Alliance Media

Provantage Media Group opens new Operations Centre

Issued by Provantage Media Group

PR & Communications
[21 Icons - Season 2] Jill Farrant
21 ICONS South Africa has featured its sixteenth icon of its second season: Jill Farrant, a scientist and professor of molecular and cell biology at the University of Cape Town... read more>>
Blue Moon is carbon neutral again!

Issued by Blue Moon Corporate Communications

DUO scores a perfect 10 in best year yet

Issued by Duo Marketing

Martin Glitz and Glamour's added-value publicity mix makes heads turn

Issued by Martin Glitz and Glamour

Printing
[NewsMaker] Tandi Potgieter

Louise Marsland

Tandi Potgieter, the new MD of Printstagram, a personalised photographic printing company, hopes to transition the business from a purely web-based enterprise to have a bricks-and-mortar retail footprint in partnership with photographic outlets nationwide... read more>>
Production
It's about the creative

Danette Breitenbach

Eddie Mbalo, Interim CEO, On Digital Media/StarSat, believes South Africa's content providing industry is in a crisis and this is why TopTV ended up the way it did... read more>>
Directing In Defense of My Art

Ruth Cooper

Tumi, featuring Reason and Ziyon, recently released their music video for In Defense of My Art. With a provocatively strong African aesthetic the video has already received a fair amount of feedback. We chatted to award-winning director Kyle Lewis from Arcade Content to find out more... read more>>
Picture Tree's Fausto Becatti helms new Shadowclub video shot on bolex cameras

Issued by Picture Tree

Ogilvy & Mather CEO Abey Mokgwatsane to open inaugural AFPRO Connect 2014

Issued by AFPRO Connect Expo

Publishing
Steve Hofmeyr: 50

Issued by Random House Struik

Recruitment
Zinto introduces the 'You are the Job' initiative

Issued by Zinto Activation Group

SA's top recruiters announced

Issued by CareerJunction

Recruiter of the Year - Recruitgroup wins at CareerJunction Awards 2014

Issued by Recruitgroup

Research
SAARF RAMS October 2014 results
The introduction of the first and only new small-urban/rural update for 2014 to SAARF's RAMS for October has seen a number of changes coming through for radio listening... read more>>
Survey reveals African consumers' perceptions of mobile marketing
The findings of a new survey, conducted by Ifop in South Africa and Nigeria on consumers' perceptions of mobile marketing, has been released by Gemalto... read more>>
[MRMW] Understanding human behaviour to improve mobile research design

Leigh Andrews

[MRMW] Making face-to-face research mobile to better tackle African HIV research

Leigh Andrews

[MRMW] Something fishy's going on in the mobile research realm...

Leigh Andrews

Social Media
Are you using 'social listening'?

Marion Scher

If your response to the question is 'No, we're not using Twitter yet', the bad news is... You're already too late... read more>>
New social media accounts for Promise Digital

Issued by Promise Digital

Sponsorship
Openfield secures Klipdrift's golden sponsorship of the 2014 Nedbank Golf Challenge

Issued by Openfield

Engen's 'Proud to be Blue' campaign shortlisted for Discovery Sport Industry Awards 2015

Issued by Openfield

7DKS kicks off DHL 'Africa As One' 2015 campaign

Issued by 7 Different Kinds of Smoke

Youth Marketing
Celebrating 'real makoya' student campaigns with the SVMakoya14 Awards

Leigh Andrews

Top insight from the Student Village Makoya Awards 2014: If you want to attract the student market, up your activation, digital and PR skills... read more>>
We are Student Brands

Issued by Student Brands

International
US village is cell phone free and loving it
GREEN BANK, US: In this rural speck of hyper-connected America, it's easier to hear a cow moo than a cell phone ring... read more>>
The 2014 shortlist: Midas Awards for The World's Best Financial Advertising
NEW YORK CITY, US: The organisers of the Midas Awards for the World's Best Financial Advertising have announced the 2014 competition shortlist and South African entries are among the leaders... read more>>
Twitter to set up shop in Hong Kong
HONG KONG, CHINA: Twitter plans to set up shop in Hong Kong early next year, focusing on ad sales instead of the one-to-many messaging service banned in China... read more>>
Obama says new rules should keep 'open internet'
WASHINGTON DC, US: US President Barack Obama has voiced support for "free and open internet" rules that would ensure that no service is stuck in a "slow lane" without paying a fee... read more>>
Controversial book makes new claim about 'married' Jesus
Japan's smartphone 'zombies' wreak havoc on the streets
Umpire chats to be aired in Australia-South Africa ODIs
More International
Government
SANEF protests censorship of parliament live feed
The SA National Editors Forum (Sanef) has dispatched a letter to the spokesperson of Parliament, Luzuko Jacobs, protesting against the soft censorship that is creeping into the broadcasting of proceedings... read more>>
SA holds solemn reception as deceased return home
Two months since the tragic collapse of a guesthouse in Lagos, Nigeria, the bodies of 74 of the deceased have arrived home to a poignant and emotional reception ceremony. read more>>
Departments in turf war over digital TV process

Bekezela Phakathi

Tensions are simmering between the Department of Communications and the Department of Telecommunications and Postal Services over the ownership of key state technology-related projects... read more>>
Minister hopes small firms will create jobs
Five months after the creation of the small business development ministry, touted as a solution to SA's unemployment problem, its effect is yet to be felt... read more>>
How to build an inclusive South African economy

Sulaiman Philip

Demerit system for drivers edges closer
Government to review broadcasting policy
SA urged to embrace the free-market economy
Tony Blair to be interviewed at Mining Indaba 2015
More Government news
Motoring
Sporty 86 puts a smile on your dial

Henrie Geyser: motoring editor

Want a sexy boy-racer that's affordable, a barrel of fun to drive when it grows horns but also has a gentlemanly, fuel-sipping side and a ride comfortable enough to make it a pleasant daily commuter? Well, then the Toyota 86 might just be what you are looking for. read more>>
More Motoring news
Travel
Rocktail... where the turtles gather

Brian Berkman

Rocktail Bay takes it name from a ship that was wrecked there. That wreck might have happened during a storm - the sort of storm that Noah might have encountered - the sort of storm that reminds us that nature is not necessarily benign... read more>>
Flying? Take it SLOW...

Brian Berkman

Access to airport lounges has long been the symbol of upward mobility and previously only reserved for VIPs or those who purchased premium tickets. Nowadays, however... read more>>
More Travel news
New accounts
  • FCB Africa and FCB Cape Town win new business in Africa - more info

More accounts  Submit a New account
Jobs offered
Commercial Lead - Johannesburg
Ad TalentEstablished e-marketing agency (London, Cape Town and Johannesburg) is looking to expand their offering. Dreamt about owning an agency? Have the experience to match? Then this may excite you. Read more >>

Field Account Manager - Phalaborwa, Tzaneen, Louis Trichardt
MVC is seeking a vibrant, hardworking individual to join our dynamic team as a field account manager to work in the cellular industry. Read more >>

PR Assistant - Cape Town
We need someone smart, efficient and accurate. An assistant for our PR department. We have cool clients and a fun atmosphere! Media listing, research and administration is the job spec. Read more >>

Programme Manager - Cape Town
Stellenbosch University currently seeks to appoint a suitably qualified and experienced programme manager (Ref. MFM/411/1114). Applications close: 21 November 2014 Read more >>

Graphic Designer/Web Designer - Johannesburg
Lumoss Mouldings has an opening for a talented, well organised graphic designer with experience in CorelDraw, e-mail marketing, and website updating in Joomla. Must be able to start immediately. Read more >>

Digital Account Manager - Cape Town
25AM is looking for an experienced, strategic individual will be responsible for the management and growth of key digital accounts in Cape Town. Read more >>

Production Manager - Cape Town
Prima Arc (previously Primaplus) are looking for a mid-senior production manager with BTL/CRM/digital experience to join the team soonest. Read more >>

Product and Marketing Manager - Johannesburg
A rapidly growing publishing house is looking for a young and enthusiastic marketer. You must have previous direct marketing experience, seminar planning and be familiar with web marketing best practices. Read more >>

Account Executive - Cape Town
Digital marketing agency, World Wide Creative is on the lookout for a mid-senior Cape Town based account manager who is a high-velocity self-starter. Read more >>

Schools Marketing Representative - Pretoria
Schools marketing representative at OWI. Read more >>

Training and Channel Coordinator - Cape Town
Oxford University Press currently seeks to appoint a suitably qualified and experienced training and channel coordinator. Applications close:16 November 2014 Read more >>

Account Manager - Cape Town
Digital marketing agency, World Wide Creative is on the lookout for a mid-senior Cape Town based account manager who is a high-velocity self-starter. Read more >>

Content Producer and Community Manager - Johannesburg
Fab opportunity for midweight content producer and community manager to work with one of our clients. We're looking for hard-working, fast-learning digitally-savvy applicants who love content. Read more >>

Multimedia Designer - Johannesburg
Artifact Advertising is looking for a candidate who has mastered motion graphic production for video and multimedia purposes including rich media, presentations, animation, video production and editing. Read more >>

Digital Strategist - Johannesburg
Artifact Advertising has an exciting opportunity for a dynamic digital guru with a passion and ability to think about digital in the context of a brand or campaign strategy. Read more >>

Field Account Manager - Cape Town
MVC is seeking a vibrant, hardworking individual to join its dynamic team as a field account manager to work in the cellular industry. Read more >>



New events to diarise
Win with Social Customer Care this Festive Season - 21 Nov 2014 Cape Town
How Tesco have made sure they stay ahead of the social customer care rush and how Gorilla Creative Media have put their clients in the pound seat this festive season. Read more >>


AFPRO Connect Expo - 25 Nov 2014 to 26 Nov 2014 Johannesburg
AFPRO Connect ExpoFirst trade show to promote the wealth and quality of African production services and locations. Read more >>


Limpopo Youth Franchise Expo
Seven Colors Communications - 19 Nov 2014 to 21 Nov 2014 Polokwane (Pietersburg)

GIBS Festival of Ideas: Put your best idea forward
Gordon Institute of Business Science - 20 Nov 2014 Illovo, Sandton

To Uber or be Ubered? Cloud - a year in review.
DUO Marketing & Communications - 20 Nov 2014 Johannesburg

Seminar - Professionally speaking
PSASA - 26 Nov 2014 Durban

Online marketing boot camp
The Divine Project House - 4 Dec 2014 Somerset West

#hruCapeTown
African Heart Celtic Soul - 13 Feb 2015 Cape Town

Search marketing workshop
Blue Magnet Digital Academy - 16 Feb 2015 to 18 Feb 2015 Johannesburg

Upcoming events
Retail Congress Africa - 18 Nov 2014 to 19 Nov 2014 Johannesburg
The Retail Congress Africa offers a truly high level strategic retail congress specific to the Pan-African markets. Read more >>


Win with Social Customer Care this Festive Season - 21 Nov 2014 Cape Town
How Tesco have made sure they stay ahead of the social customer care rush and how Gorilla Creative Media have put their clients in the pound seat this festive season. Read more >>


Management and leadership skills for women
Alusani Skills & Training Network® - 17 Nov 2014 to 18 Nov 2014 Johannesburg

Finance for engineers, project & technical manager
Alusani Skills & Training Network® - 17 Nov 2014 to 18 Nov 2014 Johannesburg

Entrepreneurs training marathon
Inard Training & Development - 17 Nov 2014 to 23 Nov 2014 Johannesburg

Technical report writing
Alusani Skills & Training Network - 17 Nov 2014 to 18 Nov 2014 Johannesburg

Retail Congress Africa 2014
i2i Events - 18 Nov 2014 to 19 Nov 2014 Johannesburg

Quotes
Edward Gibbon
"Our work is the presentation of our capabilities."
B.C. Forbes
"If you don't drive your business, you will be driven out of business."
Arnold H. Glasow
"One of the tests of leadership is the ability to recognise a problem before it becomes an emergency."
Dee Hock
"An organisation, no matter how well designed, is only as good as the people who live and work in it."
John Quincy Adams
"If your actions inspire others to dream more, learn more, do more and become more, you are a leader."

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