With or Without Sugar is a regular vlog, brought to you by The Brand Alive Group, where we chat with industry leaders around the world about meaningful and relevant subjects.
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With or Without Sugar Episode 1: Malcolm Russell
Malcolm Russell, MD of the Broadcast Development Group and principal of the Face The Media programme discusses the relationships between brands and the media: what should brands be thinking about when it comes to maximising the potential and mitigating the risks associated with media interaction and coverage.
8 Sep 2016 16:16
