AICP Awards highlights craft with the world’s most obsessive crafter
The AICP Awards has enlisted the world’s most obsessive crafter to highlight the importance of craft and how the AICP Awards has celebrated craft in advertising. The film was conceived by a creative team at R/GA in New York and directed by Matt Piedmont at the US and UK-based production company PRETTYBIRD.
AICP Awards has opened entries for the 2020 competitions – which includes The AICP Show, The AICP Post Awards and The AICP Next Awards. The deadline to enter is 14 February 2020....
28 Jan 2020 10:23
Serviceplan unveils Spiegel digital, classical brand campaign
After winning Der Spiegel account, Serviceplan has unveiled the magazine’s new brand campaign – which includes Spiegel Online’s name change to Der Spiegel.
The campaign was conceived by Serviceplan Campaign Hamburg and will be used online, in social media, in the cinema, in print and out of home.
In a clever double entendre, the campaign plays on the meaning of ‘Spiegel’ (Mirror), by mirroring major news stories visually....
17 Jan 2020 10:58
TBWA\WorldHealth's interactive calendar tackles loneliness in UK, US
On 1 December 2019, TBWA\WorldHealth unveiled its interactive calendar for the holiday season. The calendar was aimed at addressing the growing crisis of loneliness in the UK and US.
TBWA\WorldHealth began opening calendar doors each day to reveal a simple action or gesture anyone can do to reach out to lonely people around them. Staff, clients and the public were all invited to take part by following the campaign on Instagram, Twitter, and LinkedIn – where the doors will remain open for all to participate at their own pace....
13 Jan 2020 10:00
South Africans share their giving spirit in new PnP ad
Pick n Pay’s new festive season advert is all about giving. Titled ‘Give’, the film sees several South Africans sharing the ways they give back.
Renowned jazz trumpeter Roy Sokuyeka gives of his experience to mentor up-and-coming musicians. Photographer Adrian Steirn gives some thought to the future through a moving exhibition to raise awareness around the most trafficked and endangered mammal in the world, the Pangolin. Thousands give their support to take a stand against gender-based violence and give their voice to say #enoughisengough. The Wildfire Volunteer Services team give a lot as they battle the summer fire season in the Western Cape....
18 Dec 2019 10:01
US Consulate in Cape Town, US rugby sevens team take on GBV
Along with the US Consulate General in Cape Town, female members of the US diplomatic corps joined the USA Men’s Rugby Seven’s team took on gender-based violence (GBV) – ahead of the HSBC World Rugby Sevens final in Cape Town.
They produced a video message campaign – which promotes women’s empowerment and equality. The video campaign highlights the US government’s commitment to standing with South Africa to eradicate GBV, rape and femicide....
17 Dec 2019 08:53
Coconut Kelz has a white Christmas in SA with Takealot.com
M&C Saatchi Abel enlisted satirist, comedian and writer Lesego Tlhabi for Takealot.com’s new Christmas ad.
The Jingle Kelz Christmas advertisement sees Coconut Kelz in her upmarket Johannesburg home while having a 'white' Christmas in SA.
17 Dec 2019 08:45
Tops at Spar’s new ‘Aftertaste’ campaign addresses the effects of drinking and driving
Tops at Spar recently launched a new campaign aimed at highlighting the life-changing consequences of drinking and driving. The ‘Aftertaste’ campaign – which will run during December – asks consumers to make responsible choices, be aware of their alcohol consumption and to use alternative modes of transport if necessary.
The ‘after-effects’ of drinking and driving, or ‘aftertaste’, including grief, remorse and eternal mourning were ‘bottled’. Through graphic imagery, three thought-provoking television adverts supported by social media, and in-store assets, the campaign shows creatively labelled bottles filled with vile-tasting alcohol in three varieties....
11 Dec 2019 07:29
Ryobi documents Kirsten Landman's Road to Dakar
Hardware manufacturing company Ryobi has enlisted the help of South Africa's top female enduro racer Kirsten Landman for its new ad campaign.
Landman is the first African female to qualify for The Dakar Rally's motorbike classification. She survived a life-threatening injury a few years ago where she was catapulted off her bike, ruptured her spleen and eventually had to learn how to walk again.
Ryobi has been documenting Landman's Road to Dakar – which is hosted in Saudi Arabia from 5 to 17 January 2020 – via a monthly Facebook documentary series. Check out her story in 60 seconds, shot on location where she trains in KwaZulu-Natal....
26 Nov 2019 10:34
Nando’s shows off new SA board game
Nando’s has just released a new food-for-thought advert. The new ad centres around a family playing a new South African-themed, Monopoly-style board game, Mzansipoli.
Mzansipoli has South African specifics: e-tolls, repossessed land, Eskom, a racecard and white privilege.
26 Nov 2019 09:16
See first female narrated Jameson ad
Jameson opted to stray away from its usual direction with its new advertisement. It is the first Jameson ad to feature a female narrator, the ad breaks new ground in the genre and is a far cry from what you'd typically see in a whiskey spot.
22 Nov 2019 15:18
Nike showcases Caster Semenya's 'birthplace of dreams'
Nike has released another film that puts South African star athlete Caster Semenya at the forefront. Titled ‘The birthplace of dreams’, the film charts Semenya’s journey from her hometown in Limpopo to professional athlete to running coach.
Narrated by Semenya herself, the film gives the audience an authentic look into her world; where her dream began and set the stage for her athletic journey.
21 Nov 2019 07:49
New Edgars Beauty I’mPerfection ad challenges beauty ideals
The new Edgars Beauty I’mPerfection campaign ad challenges standardised ideals of beauty. Directed by Fausto Becatti of Bioscope Films, the one-minute long ad aims to encourage people to embrace their flaws and imperfections.
The ad features an array of boundary-breaking beauties including Matte Jacobs, Lexa Cleo, Smash Afrika, Yasmin Furmie, Charli x Boi and Mihlali Ndamase.
20 Nov 2019 11:14
Johannesburg Pride ushers in new era as the Pride of Africa
Brand and communication agency Joe Public United recently helped Johannesburg Pride rebrand as the Pride of Africa, in an effort to make it more inclusive and relevant to the entire African LGBTQ+ME community. Johannesburg Pride is the longest-running LGBTQ+ME pride event in Africa.
At the forefront of this new identity is a custom-designed symbol of liberation and unity: a flag inspired by all 54 African countries.
19 Nov 2019 08:36
HelloFCB+’s new campaign for Cansa urges men to their prostate tested
HelloFCB+’s new campaign for the Cancer Association of South Africa (Cansa) encourages men to get a prostate blood test at one of Cansa’s Care Centres.
‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre, launched during men’s health month in November with a TVC that removes the fear and encourages men to go for a test. The spot follows a man tentatively going for his first prostate exam only to find out that his fears are completely unfounded.
Social videos and online banners also use suspense and fingers to point men to the campaign microsite where they can book an appointment at their nearest Cansa Care Centre....
18 Nov 2019 11:44
Serviceplan invokes childlike innocence with new Christmas campaign for Penny
Serviceplan Campaign’s new Christmas ad for Penny is all about returning to the innocence of childhood. The film was shot by director Stuart McIntyre to the soundtrack of Alphaville’s “Forever Young”.
The film depicts a group of OAPs revisiting their carefree youth by sledging down a snow-covered hill.
Motivated by a desire to find reassurance in the current climate of political, economic and environmental uncertainty in Germany and globally, Penny and Serviceplan Campaign wanted to create a Christmas campaign that would provide some relief from the problems of contemporary society.
Penny’s first international campaign launched in Germany on 8 November 2019 and will air in Austria, Czech Republic, Italy, Romania and Hungary....
15 Nov 2019 12:36
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