Advertising Video South Africa

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Along with the US Consulate General in Cape Town, female members of the US diplomatic corps joined the USA Men’s Rugby Seven’s team took on gender-based violence (GBV) – ahead of the HSBC World Rugby Sevens final in Cape Town. They produced a video message campaign – which promotes women’s empowerment and equality. The video campaign highlights the US government’s commitment to standing with South Africa to eradicate GBV, rape and femicide....

M&C Saatchi Abel enlisted satirist, comedian and writer Lesego Tlhabi for Takealot.com’s new Christmas ad. The Jingle Kelz Christmas advertisement sees Coconut Kelz in her upmarket Johannesburg home while having a 'white' Christmas in SA.

Tops at Spar recently launched a new campaign aimed at highlighting the life-changing consequences of drinking and driving. The ‘Aftertaste’ campaign – which will run during December – asks consumers to make responsible choices, be aware of their alcohol consumption and to use alternative modes of transport if necessary. The ‘after-effects’ of drinking and driving, or ‘aftertaste’, including grief, remorse and eternal mourning were ‘bottled’. Through graphic imagery, three thought-provoking television adverts supported by social media, and in-store assets, the campaign shows creatively labelled bottles filled with vile-tasting alcohol in three varieties....

Hardware manufacturing company Ryobi has enlisted the help of South Africa's top female enduro racer Kirsten Landman for its new ad campaign. Landman is the first African female to qualify for The Dakar Rally's motorbike classification. She survived a life-threatening injury a few years ago where she was catapulted off her bike, ruptured her spleen and eventually had to learn how to walk again. Ryobi has been documenting Landman's Road to Dakar – which is hosted in Saudi Arabia from 5 to 17 January 2020 – via a monthly Facebook documentary series. Check out her story in 60 seconds, shot on location where she trains in KwaZulu-Natal....

Nando’s has just released a new food-for-thought advert. The new ad centres around a family playing a new South African-themed, Monopoly-style board game, Mzansipoli. Mzansipoli has South African specifics: e-tolls, repossessed land, Eskom, a racecard and white privilege.

Jameson opted to stray away from its usual direction with its new advertisement. It is the first Jameson ad to feature a female narrator, the ad breaks new ground in the genre and is a far cry from what you'd typically see in a whiskey spot.

Nike has released another film that puts South African star athlete Caster Semenya at the forefront. Titled ‘The birthplace of dreams’, the film charts Semenya’s journey from her hometown in Limpopo to professional athlete to running coach. Narrated by Semenya herself, the film gives the audience an authentic look into her world; where her dream began and set the stage for her athletic journey.

The new Edgars Beauty I’mPerfection campaign ad challenges standardised ideals of beauty. Directed by Fausto Becatti of Bioscope Films, the one-minute long ad aims to encourage people to embrace their flaws and imperfections. The ad features an array of boundary-breaking beauties including Matte Jacobs, Lexa Cleo, Smash Afrika, Yasmin Furmie, Charli x Boi and Mihlali Ndamase.

Brand and communication agency Joe Public United recently helped Johannesburg Pride rebrand as the Pride of Africa, in an effort to make it more inclusive and relevant to the entire African LGBTQ+ME community. Johannesburg Pride is the longest-running LGBTQ+ME pride event in Africa. At the forefront of this new identity is a custom-designed symbol of liberation and unity: a flag inspired by all 54 African countries.

HelloFCB+’s new campaign for the Cancer Association of South Africa (Cansa) encourages men to get a prostate blood test at one of Cansa’s Care Centres. ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre, launched during men’s health month in November with a TVC that removes the fear and encourages men to go for a test. The spot follows a man tentatively going for his first prostate exam only to find out that his fears are completely unfounded. Social videos and online banners also use suspense and fingers to point men to the campaign microsite where they can book an appointment at their nearest Cansa Care Centre....

Serviceplan Campaign’s new Christmas ad for Penny is all about returning to the innocence of childhood. The film was shot by director Stuart McIntyre to the soundtrack of Alphaville’s “Forever Young”. The film depicts a group of OAPs revisiting their carefree youth by sledging down a snow-covered hill. Motivated by a desire to find reassurance in the current climate of political, economic and environmental uncertainty in Germany and globally, Penny and Serviceplan Campaign wanted to create a Christmas campaign that would provide some relief from the problems of contemporary society. Penny’s first international campaign launched in Germany on 8 November 2019 and will air in Austria, Czech Republic, Italy, Romania and Hungary....

Luc Belaire’s first global advertising campaign, The New Tradition, features five 12-second films. The five films use CGI software and rendering tools, showing off the details of Belaire's bottles. The videos are the work of Belaire's marketing team and creative studio Found. The digital campaign will be actioned across Belaire’s digital properties and will involve its fans throughout its social media pages.

Land Rover presents Backyard Adventures. Directed and produced by Linda Notelovitz.

Chicken Licken’s latest ad campaign – created by brand and communications agency Joe Public – travels back in time. The ad stars Sherldon Marema as guy-next-door Thato, who becomes an unsuspecting interdimensional hero, Thato the ‘Time Traveller’, armed only with his chilled-out attitude and Rock My Soul meal.

The long-format film takes you on a thrilling trip, from being in the thick of a battle between Roman gladiators to a far-off future where a rampaging chimpanzee cyborg is stopped in its hydraulic tracks by Thato, our unexpected ambassador for peace. He even pops in to support South Africa’s female president in 2047....