Advertising Video

One of only four Gold Effies awarded last month at the ACA Effie Awards, the Volkswagen Night School: Rewriting the Rules of the Road campaign from Ogilvy is an example of how traditional marketing has changed, and how a campaign can bring about real societal change.

Last month, the Effie Awards South Africa announced the winners for this year. The Grand Effie winner was TBWA\ Hunt Lascaris’ for its client, the City Lodge Group, for the campaign, SOS - Save Our Stay, for which the agency also won gold.

Kwa Coach in Klipspruit, Soweto, specialises in pork products. Although only in Soweto, it is known to Cape Town and Durban township residents, from social media and word of mouth.

"Owning their measurement and performance will empower marketers in the boardroom. Marketing is business, and so we need to align to what the business finds important commercially and in measurement.".

Melusi Mhlungu, We Are Bizarre's founder & chief creative officer, says all he has wanted to do in his career is be a sponge in the world and then come back to South Africa and wring out all that he has absorbed.

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Brand and communication agency Joe Public United recently helped Johannesburg Pride rebrand as the Pride of Africa, in an effort to make it more inclusive and relevant to the entire African LGBTQ+ME community. Johannesburg Pride is the longest-running LGBTQ+ME pride event in Africa. At the forefront of this new identity is a custom-designed symbol of liberation and unity: a flag inspired by all 54 African countries.

HelloFCB+’s new campaign for the Cancer Association of South Africa (Cansa) encourages men to get a prostate blood test at one of Cansa’s Care Centres. ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre, launched during men’s health month in November with a TVC that removes the fear and encourages men to go for a test. The spot follows a man tentatively going for his first prostate exam only to find out that his fears are completely unfounded. Social videos and online banners also use suspense and fingers to point men to the campaign microsite where they can book an appointment at their nearest Cansa Care Centre....

Serviceplan Campaign’s new Christmas ad for Penny is all about returning to the innocence of childhood. The film was shot by director Stuart McIntyre to the soundtrack of Alphaville’s “Forever Young”. The film depicts a group of OAPs revisiting their carefree youth by sledging down a snow-covered hill. Motivated by a desire to find reassurance in the current climate of political, economic and environmental uncertainty in Germany and globally, Penny and Serviceplan Campaign wanted to create a Christmas campaign that would provide some relief from the problems of contemporary society. Penny’s first international campaign launched in Germany on 8 November 2019 and will air in Austria, Czech Republic, Italy, Romania and Hungary....

Luc Belaire’s first global advertising campaign, The New Tradition, features five 12-second films. The five films use CGI software and rendering tools, showing off the details of Belaire's bottles. The videos are the work of Belaire's marketing team and creative studio Found. The digital campaign will be actioned across Belaire’s digital properties and will involve its fans throughout its social media pages.