Don’t go into it blindfolded, says TBWA\Helsinki in new campaign for the Agency of the Year survey
TBWA\Helsinki has highlighted the importance of feedback and data in the cooperation between agencies and clients in its new campaign for the Agency of the Year survey. The agency demonstrated this by designing the survey blindfolded – showing the challenges of operating without knowing what you’re doing.
The Agency of the Year survey measures client satisfaction between marketing, advertising and communications agencies in Finland. As last year’s winners, TBWA\Helsinki got to design this year’s campaign for the survey....
9 Oct 2019 08:39
Lucifer star Lesley-Ann Brandt pronounces ‘Say I’ for new Santam ad
South African-born actress Lesley-Ann Brandt – best known for playing an Afrikaans-speaking demon on Lucifer – stars in Santam’s new ‘Say I’ ad campaign in her first time doing television work in South Africa.
The ad campaign was conceptualised by the King James Group. The campaign creative uses the traditional English affirmation expression – “Say Aye” or “Say I” – meaning “Yes” to confirm certain questions posed and in essence saying ‘yes’ to what the Santam brand stands for....
8 Oct 2019 12:42
Springbok prop Tendai ‘The Beast’ Mtawarira shows off his parenting in new Dove Men+Care campaign
Unilever’s new campaign for Dove Men+Care is centred the world’s leading rugby players as they show the way they ‘care for every position you play’. The South African film features Springbok prop Tendai ‘The Beast’ Mtawarira as he shares insights into how he balances the on-and-off the pitch juggling act that rugby and parenthood pose.
Additional global markets in which the ‘Care for Every Position You Play’ series will also be airing include Ireland, England, Scotland, Italy and Argentina....
23 Sep 2019 13:33
Riverbed, Aware.org highlight underage drinking
Riverbed and the Association for Alcohol Responsibility and Education's (Aware.org) launched a new underage drinking campaign.
The campaign launched with a stakeholder event, a 60-second film and radio campaign in all languages on 29 August 2019. Shot by Kim Geldenhuys of 0307 Films, the campaign’s TVC explores some of the scenarios – in which a young person is influenced to participate in underage drinking by an older person – with each ‘story’ expanded in four 30-second spots....
13 Sep 2019 09:17
Diesel takes on 'wardrobing' in new ad campaign
Denim fashion brand Diesel has decided to take a light-hearted approach on the issue of ‘wardrobing’ in its new ad campaign – you know, buying a garment, trying it out and then deciding that you’re that into it and returning it.
Directed by Similar But Different, the ‘Enjoy Before Returning’ ad campaign is a playful stance on this controversial topic. Rather than condemning wardrobing, the brand comes to terms with it.
The campaign’s photographs and videos were shot and directed by photographer Angelo Pennetta and share the common thread of “wearing the tag out”.
The campaign’s overall creative concept and execution were handled by Publicis Italy....
11 Sep 2019 13:45
New Dettol TVC looks from inside the womb
Dettol’s new TVC is told from the perspective of a baby in the womb.
The advert shows all the things the prospective parent does to protect their unborn baby, including all the habits they change to prepare a warm, safe and protected environment even before the baby’s arrival.
The ad is aimed at highlighting the importance of creating a safe and healthy environment as a newborn’s first line of defence against germs....
9 Sep 2019 10:07
King James's new Sanlam campaign is 64 shots in 65 seconds
The King James Group created Sanlam’s new TVC and through-the-line campaign. The campaign collages innovations and human moments – the advert edits together found footage of political speeches, talk shows, Ted Talks, news clips.
The final edit is 65 seconds long and has 64 shots.
5 Sep 2019 13:57
Dermot Malone directs Brown Thomas’s first brand film
Banjoman Films director Dermot Malone has directed Brown Thomas’s first brand campaign. The Irish department store’s cinematic two-minute film, ‘Belong Together’, maps a romantic journey between two people, beginning with the initial electric meeting of their eyes meeting across the room.
Dermot also wrote the story and screenplay with help from collaborator Steve Kenny.
4 Sep 2019 08:04
Dermot Malone directs Brown Thomas’s first brand film
Banjoman Films director Dermot Malone has directed Brown Thomas’s first brand campaign. The Irish department store’s cinematic two-minute film, ‘Belong Together’, maps a romantic journey between two people, beginning with the initial electric meeting of their eyes meeting across the room.
Dermot also wrote the story and screenplay with help from collaborator Steve Kenny.
4 Sep 2019 08:04
Dermot Malone directs Brown Thomas’s first brand film
Banjoman Films director Dermot Malone has directed Brown Thomas’s first brand campaign. The Irish department store’s cinematic two-minute film, ‘Belong Together’, maps a romantic journey between two people, beginning with the initial electric meeting of their eyes meeting across the room.
Dermot also wrote the story and screenplay with help from collaborator Steve Kenny.
4 Sep 2019 08:04
#GogoNozizwe – A Women’s Day Tribute | Gillette
Like many South African women, Gogo Nozizwe raised her grandson, Akhona, and his siblings in Nyanga, Western Cape. To honour her and all the women raising the next generation of South African men, Gillette launched this film in celebration of Women’s Day.
13 Aug 2019 08:38
CIPLA Humancare - Samuel Japane
""I really enjoyed the filming and learnt so much. It was my first time seeing a lot of those birds in the area. The teamwork was amazing - I’ve never seen people work together like that. I really respect it." Samuel Japane
CIPLA presents Samuel Japane, the birdman extraordinaire, in part 3 of the CIPLA Humancare series.
1 Aug 2019 09:21
#BiogenJourney - Case study
From the worst shape of his life to finishing the Ironman 70.3 Durban, watch Hobbo's #BiogenJourney....
22 Jul 2019 10:07
CIPLA Humancare Barney
“Cipla are an amazing pharma company who truly care for life and want people to live it to its fullest. We’re excited to tell the stories of 3 incredible South Africans who have lived long and wonderful lives and were willing to share their experiences and wisdom with us – so we can do the same. McCann1886 are very proud of the work we have co-created with Cipla, Life Design and the entire team; and hope that everyone who sees them are as touched by these moving stories as we were.” - Stuart Stobbs, Chief creative officer: McCann 1886....
18 Jul 2019 17:34
Nando's Boujee Bowl
To mark the entry of their latest menu item, the ‘Boujee Bowl’, Nando’s new ad celebrates everything that’s extra; Boujee pays homage to all the sneaker lovers, ‘flexers’, and ‘bowlers’ who are doing the most to live their best lives - for the Gram.
12 Jul 2019 08:55
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