Advertising Video

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

TBWA\Helsinki has highlighted the importance of feedback and data in the cooperation between agencies and clients in its new campaign for the Agency of the Year survey. The agency demonstrated this by designing the survey blindfolded – showing the challenges of operating without knowing what you’re doing. The Agency of the Year survey measures client satisfaction between marketing, advertising and communications agencies in Finland. As last year’s winners, TBWA\Helsinki got to design this year’s campaign for the survey....

South African-born actress Lesley-Ann Brandt – best known for playing an Afrikaans-speaking demon on Lucifer – stars in Santam’s new ‘Say I’ ad campaign in her first time doing television work in South Africa. The ad campaign was conceptualised by the King James Group. The campaign creative uses the traditional English affirmation expression – “Say Aye” or “Say I” – meaning “Yes” to confirm certain questions posed and in essence saying ‘yes’ to what the Santam brand stands for....

Unilever’s new campaign for Dove Men+Care is centred the world’s leading rugby players as they show the way they ‘care for every position you play’. The South African film features Springbok prop Tendai ‘The Beast’ Mtawarira as he shares insights into how he balances the on-and-off the pitch juggling act that rugby and parenthood pose. Additional global markets in which the ‘Care for Every Position You Play’ series will also be airing include Ireland, England, Scotland, Italy and Argentina....

Riverbed and the Association for Alcohol Responsibility and Education's (Aware.org) launched a new underage drinking campaign. The campaign launched with a stakeholder event, a 60-second film and radio campaign in all languages on 29 August 2019. Shot by Kim Geldenhuys of 0307 Films, the campaign’s TVC explores some of the scenarios – in which a young person is influenced to participate in underage drinking by an older person – with each ‘story’ expanded in four 30-second spots....

Denim fashion brand Diesel has decided to take a light-hearted approach on the issue of ‘wardrobing’ in its new ad campaign – you know, buying a garment, trying it out and then deciding that you’re that into it and returning it. Directed by Similar But Different, the ‘Enjoy Before Returning’ ad campaign is a playful stance on this controversial topic. Rather than condemning wardrobing, the brand comes to terms with it. The campaign’s photographs and videos were shot and directed by photographer Angelo Pennetta and share the common thread of “wearing the tag out”. The campaign’s overall creative concept and execution were handled by Publicis Italy....

Dettol’s new TVC is told from the perspective of a baby in the womb. The advert shows all the things the prospective parent does to protect their unborn baby, including all the habits they change to prepare a warm, safe and protected environment even before the baby’s arrival. The ad is aimed at highlighting the importance of creating a safe and healthy environment as a newborn’s first line of defence against germs....

The King James Group created Sanlam’s new TVC and through-the-line campaign. The campaign collages innovations and human moments – the advert edits together found footage of political speeches, talk shows, Ted Talks, news clips. The final edit is 65 seconds long and has 64 shots.

Banjoman Films director Dermot Malone has directed Brown Thomas’s first brand campaign. The Irish department store’s cinematic two-minute film, ‘Belong Together’, maps a romantic journey between two people, beginning with the initial electric meeting of their eyes meeting across the room. Dermot also wrote the story and screenplay with help from collaborator Steve Kenny.

Banjoman Films director Dermot Malone has directed Brown Thomas’s first brand campaign. The Irish department store’s cinematic two-minute film, ‘Belong Together’, maps a romantic journey between two people, beginning with the initial electric meeting of their eyes meeting across the room. Dermot also wrote the story and screenplay with help from collaborator Steve Kenny.