Advertising Video

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

JHB Ballet releases the latest episode in its series of mini-ballets called #BiteSizeBallet. Episode 4 is a tribute to the open-mindedness and acceptance the LGBTQ enjoy in South Africa, but also a reflection on the harsh realities in may African countries towards homosexuality which can be as extreme as execution.

Egg Films' Brent Harris directed For The Love Of Sport, Sky Sports' epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy.

Purchasing a car is certainly a reason to celebrate – but so, too, is paying off that car. Hollard gives this landmark occasion its due in a new ad campaign....

The team at M&C Saatchi Abel created a delicious backstory for the Zang brand, that tells the tale of the lovechild of chocolate and caffeine....

Chicken Licken has just launched their brand-new offering, the Double Chick'n Boerie Burger, which is a chicken patty infused with special boerewors flavouring. To advertise this new product to the country, brand and communications agency Joe Public United took it all the way from the south of sunny Africa to the north of icy Iceland. Shot in a documentary style, the new TV commercial and integrated campaign tell the story of an Icelandic boy who starts displaying characteristics that seem all too familiar to South Africans....

Safely Home, the Western Cape Government's Department of Transport & Public Works' road safety campaign, has released a new hard-hitting TV commercial created by FCB Cape Town and Egg Films.

Bonitas Medical Fund is building on the considerable success of its 2016 ‘Eureka' campaign with ‘Epiphanies', a new television commercial and supporting online proof point videos.

Debonairs Pizza, South Africa's most satisfying fast-service restaurant according to the recently released South African Customer Satisfaction Index (SAcsi), has taken ‘it' to a new level with another television commercial that taps into the social fabric of its core target market.

Danette Breitenbach chats to Odette van der Haar, CEO, The Association for Communication and Advertising (ACA) at the 2017 Apex Awards.