Advertising Video

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

The new Old Mutual commercial, directed by Slim of Egg Films for FCB Johannesburg, focuses on the powerful question of "How much is enough?" in life.

OwenKessel Leo Burnett is making its play with the latest campaign for Amstel Lite, the new Amstel variant that has been launched in South Africa in September.

Of their current approach to work, Founding Creative Partner Alistair King says that it all starts with a good idea - somewhere in the company. "We then explode that good idea across the various divisions - without force-fitting mediums in order to create mixed media or integrated campaigns - in ways that nurture it into something even stronger and more effective. This collaboration of work within our various companies is behind some of the really strong work we've produced (and entered) this year."...

Connections and emotions are magnified when the storytelling has been 'unscripted' - like Loeries entry The Street Store. The strength of this concept is its brutal simplicity, while the storytelling is what happens long after the audience has engaged with its communication. Created by M&C Saatchi Abel's Max Pazak and Kayli Levitan, this rent-free, premises-free, pop-up clothing store makes free clothes available for the homeless to choose from - something they aren't normally afforded the dignity of doing....

What could be more true to a brand than when its advertising elicits - and celebrates - the same response from the audience as the product itself? I've loved this about the Marmite work for a while, and it was again evident in their campaign at Cannes this year.

Nando's, the proudly South African restaurant chain famous for its original flame-grilled peri-peri chicken, has lit a fire with its latest cheeky and controversial TV advertisement viewed more than 300,000 times on YouTube in less than four days.

Frieze Films' Malo 8 directed Doc Shebeleza, the latest installment in Ogilvy's popular Feel Every Moment DSTV campaign.

As part of its series of humorous ads for the fast food chain, Chicken Licken, Net#work BBDO has released its new light-hearted TVC, ‘Rock My Soul’, depicting the sad tale of Ricky Alexander Douglas, a man who let his soul go hungry.