Richard Mullins, managing director of Wunderman Thompson across Africa, Europe and the Middle East, Odwa Makhalima, analytics implementation specialist at Wunderman Thompson, and Beth Casey, country director for marketing and commerce cloud at Salesforce, discuss Wunderman Thompson’s Data Learnership Academy, how it addresses skills shortages and what the future holds for the academy and the jobs market….
U-Studio was tasked save summer! They weren’t going to let the gloomy outlook for 2020 ruin the joy South Africans could have over the summer. Instead, they created opportunities to celebrate the spontaneous, intentional joyful moments. It was crucial to remind South African ice cream fanatics that they were able to turn the mundane, everyday activities into joy.
The team assisted OLA to drive seasonal sales and increase brand visibility across the brand’s digital touchpoints, especially Meta channels such as Facebook and Instagram.
Even the challenges that the limitations of the time brought, didn’t prohibit the team from delivering standout results. Listen to the podcast to hear first-hand from the team on how they strategised and executed this brilliant campaign, creating moments for consumers to #ChooseJoy in a difficult time....
