Traditional advertising | Bizcommunity

Traditional advertising | Bizcommunity

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Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Image supplied.

Social Media

Authenticity: The new currency in influencer marketing

Bianca James 19 Mar 2025

Social media's impact: Driving business strategies from marketing to ROI

Social Media

Social media's impact: Driving business strategies from marketing to ROI

Clara de Wet, 18 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Running your business on a budget?

Entrepreneurship

Running your business on a budget?

Issued by Business Partners Limited 25 Feb 2025

Media

MDPMI provisional report findings against tech giants - Google, Meta, Microsoft, OpenAI, X, TikTok

25 Feb 2025

How entrepreneurs can cut costs without compromising quality

SMEs

How entrepreneurs can cut costs without compromising quality

21 Feb 2025

(Image supplied)

PR & Communications

3 pillars of success for today’s communication specialists

Wilmarie Brits 7 Feb 2025

What is community influencer marketing?

Marketing

What is community influencer marketing?

Issued by Brand Influence Agency 6 Feb 2025

Dr Melanie van Rooy. Source: Supplied.

Marketing

#BizTrends2025: Dr Melanie van Rooy, CMO at Clicks - Experiential marketing key to retail future

Melanie van Rooy 31 Jan 2025

#BizTrends2025: Grid Worldwide’s Clinton Bridgeford - The challenge of creativity in 2025

Advertising

#BizTrends2025: Grid Worldwide’s Clinton Bridgeford - The challenge of creativity in 2025

Clinton Bridgeford 28 Jan 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

Adelaide Tshabalala is chief digital officer at Nerdware. Source: Supplied.

Digital

#BizTrends2025: GeoSpatial targeting - capturing the right moment, not just the right place

Adelaide Tshabalala 21 Jan 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption (Image supplied)

Media

#BizTrend2025: Nfinity’s Albert Makoeng - The rise of creator-led commerce a profound shift in media consumption

Albert Makoeng 17 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Marketing

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Jessica Jacobs 14 Jan 2025

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Digital

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Carl Jordan, Issued by TikTok 11 Dec 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

Marketing

3 ways to unlock the power of commerce media

27 Nov 2024

Where have Adland's mavericks gone?

Digital

Where have Adland's mavericks gone?

Shaune Jordaan, Issued by Hoorah Digital 21 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Should your small business join the TikTok revolution?

SMEs

Should your small business join the TikTok revolution?

Ben Bierman, Issued by Business Partners Limited 4 Oct 2024

Tapping into the power of genuine consumer stories

Social Media

Tapping into the power of genuine consumer stories

Issued by Brand Influence Agency 10 Sep 2024

Women's Month

#WomensMonth: Vivian Ngalo - head of marketing at Glacier by Sanlam brings a fresh perspective

Karabo Ledwaba 28 Aug 2024

PR & Communications

Good storytelling: The difference between a simple message and a memorable masterpiece

Bontle Sibanda 6 Aug 2024

Marketing

The everyday influencer, a new era in influencer marketing

Pauline Oudin 25 Jul 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

Owning your space in the community: A guide to community leadership

Branding

Owning your space in the community: A guide to community leadership

Issued by Motherland OMNi 27 Jun 2024

Mbongo Junior Koyana, CEO at Oryx+Crake. Source: Supplied.

Youth Month

#YouthMonth: Oryx+Crake's Mbongo Junior Koyana discusses the link between freedom and creativity

Aa-isha Hassiem 25 Jun 2024

How investment in PR yields long-term returns

PR & Communications

How investment in PR yields long-term returns

Issued by TenacityPR 19 Jun 2024

Why the travel industry cannot afford to overlook public relations

Tourism

Why the travel industry cannot afford to overlook public relations

El Broide 11 Jun 2024

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Digital

Actionable Insights: How the shopping experience is being reshaped by h-commerce and RMNs

Tanja De Korte, Lesego Ngcamu, Penson Mlotshwa & Zia Nammooya 27 Feb 2024

Image supplied. Musa Kalenga, group CEO, The Brave Group says don’t be scared for 2024; be excited as marketing, advertising, and technology intertwine

Marketing

#BizTrends2024: Musa Kalenga's five “techolutions” for 2024

Musa Kalenga 16 Jan 2024

Embracing the social commerce wave

E-commerce

Embracing the social commerce wave

17 Jan 2024

Keeping it real

Digital

Keeping it real

Issued by TDMC 4 Dec 2023

Changing the channel on traditional TV marketing

TV

Changing the channel on traditional TV marketing

Candy Dempers, Issued by MediaHeads 360 16 Nov 2023

Branding

Celebrating the success of 3RC's brand partners for 2024

Ilhaam Sass, Issued by 3RC 2 Nov 2023

The day of the podcast

Podcasts

The day of the podcast

Mark Botha, Issued by Mediamark 28 Sep 2023

Hoorah makes a difference with purpose campaign for Enterogermina X Save The Children

Advertising

Hoorah makes a difference with purpose campaign for Enterogermina X Save The Children

Issued by Hoorah Digital 20 Sep 2023

Source: © 123rf The newly formed MMA SA Youth Development Board has elected its leadership team

Youth Marketing

MMA SA Youth Development Board chair and vice-chair announced

18 Aug 2023

Image supplied. The Loudest Roar was launched by a team of UAE-based young creatives (r to l:) Jack Rogers, Chirag Khushalani , Teena Mathew, (back) Tobbi Vu

Advertising

The Loudest Roar: The fantasy league for awards festivals and creatives

14 Jun 2023

EXCLUSIVE: Silke Bucker unpacks Coke Studio

Media

EXCLUSIVE: Silke Bucker unpacks Coke Studio

14 Jun 2023

Winning the marketing game in tough times: Influencer marketing in South Africa

Marketing

Winning the marketing game in tough times: Influencer marketing in South Africa

Pierre Cassuto, Issued by Humanz 8 Jun 2023

Membrana Media: Empowering publishers with enhanced video production solution

Digital

Membrana Media: Empowering publishers with enhanced video production solution

Issued by Membrana Media 23 May 2023

Kabelo Moshapalo, Ogilvy South Africa's CCO.

Advertising

Ogilvy's CCO Kabelo Moshapalo named a LIA Juror

23 May 2023

Interrogating integration

Media

Interrogating integration

Candy Dempers, Issued by MediaHeads 360 11 May 2023

Branding

How brands can achieve saliency through empathy

Tyrann Burger 4 May 2023