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Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 18 hours

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Star power and celebrity endorsements fuel South Africa’s sports and energy drinks boom

FMCG

Star power and celebrity endorsements fuel South Africa’s sports and energy drinks boom

Issued by Insight Survey 27 Nov 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

Adtopia expands network reach

TV

Adtopia expands network reach

Issued by Adtopia 21 Nov 2024

Fandom is dead, welcome to Fancom

Marketing

Fandom is dead, welcome to Fancom

Struan Campbell, Issued by Levergy 15 Nov 2024

Balancing art and speed: Navigating creativity in modern advertising

Advertising

Balancing art and speed: Navigating creativity in modern advertising

Paul Middleton, Issued by Ebony+Ivory 1 Nov 2024

Pictured: Chantelle Burrows. Image supplied.

Behind the Selfie

#BehindtheSelfie: Chantelle Burrows, executive head of marketing at Atlas Finance

Aa-isha Hassiem 15 Oct 2024

Advertising

MTN’s ambitious ad launch promises personalised marketing in Africa

14 Oct 2024

Cape Town, NYC, and Berlin join forces to redefine travel

Travel

Cape Town, NYC, and Berlin join forces to redefine travel

10 Oct 2024

SME South Africa wins silver for Blogging Excellence at New Gen awards 2024

Marketing

SME South Africa wins silver for Blogging Excellence at New Gen awards 2024

Issued by SME South Africa 9 Oct 2024

See beyond the competition: Analyse, understand and compete

Digital

See beyond the competition: Analyse, understand and compete

Issued by Location Bank 30 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Marketing

African marketers gear up for AMC’s 3rd annual awards in Mombasa

4 Sep 2024

Introducing Pharma TV: Revolutionising retail media in independent pharmacies

OOH

Introducing Pharma TV: Revolutionising retail media in independent pharmacies

Issued by Provantage 3 Sep 2024

$Source: © Creative Review UK To compete globally, South Africa needs to tell better stories in a way that pushes standards or sets us apart says Carl Willoughby Chief Creative Officer, TBWA\Hunt Lascaris ?????and Creative Circle Chairman and Loeries Awards Board Member$

Cannes Lions

EXCLUSIVE #Cannes2024: Cannes do - Fear is holding creatives back from creating powerful work

Carl Willoughby 7 Aug 2024

The Ebony+Ivory approach to data-driven success

Digital

The Ebony+Ivory approach to data-driven success

Paul Middleton, Issued by Ebony+Ivory 26 Jul 2024

Source: © 123rf Adam Hunter, head honcho at Hook, Line & Sinker looks at the future of PR in a changing world on World PR Day

PR & Communications

#WPRD2024: The future of public relations in a changing world

Adam Hunter 16 Jul 2024

Advertima, PADS4 introduce in-store media player featuring full AI capabilities

Technology

Advertima, PADS4 introduce in-store media player featuring full AI capabilities

27 Jun 2024

Hudson Sandler Invicomm launches in South Africa

Marketing & Media

Hudson Sandler Invicomm launches in South Africa

Issued by Hudson Sandler Invicomm 20 Jun 2024

eQ Acceleration empowers businesses and startups - The importance of establishing an online presence

How To Start Up

eQ Acceleration empowers businesses and startups - The importance of establishing an online presence

Issued by eQvest 18 Jun 2024

Introducing Influencer Marketing as a new entry category for Assegai Awards 2024

Marketing

Introducing Influencer Marketing as a new entry category for Assegai Awards 2024

Issued by DMASA 13 Jun 2024

To reach your audience’s heart, speak their language

Marketing

To reach your audience’s heart, speak their language

Amber Sambo 3 Jun 2024

Source: UG Standard Metropolitan Republic Uganda at the 2023 Silverback Awards. Pictured centre is Josephine Muvumba, MD

Africa Month

#AfricaMonth: Josephine Muvumba, MD, Metropolitan Republic Uganda - Bringing Africa closer

Danette Breitenbach 31 May 2024

The power of place in modern marketing

Marketing

The power of place in modern marketing

Christen Werth & Paul Stemmet, Issued by Dentsu 23 May 2024

Mastering meme marketing: Strategies for brands

Marketing

Mastering meme marketing: Strategies for brands

Angus Hamilton-Morris, Issued by DarkMatter 16 May 2024

How to create impactful township marketing campaigns that deliver

Marketing

How to create impactful township marketing campaigns that deliver

Issued by Think Digital 6 May 2024

Branding

How Calybre defined their brand story from the start

Issued by eatbigfish 3 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Why data-driven creative projects fail and 3 steps to ensure success

Digital

Why data-driven creative projects fail and 3 steps to ensure success

Johan Walters and Calvin van Rensburg, Issued by Incubeta 17 Apr 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Marketing & Media

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Image supplied. Formula-E's latest all-electric GEN-3 model generated in WPP Open using Google's Gemini 1.5 Pro

Digital

WPP and Google Cloud collaboration a step-change in marketing efficiency and effectiveness

9 Apr 2024

Key take-outs from the Hootsuite Social Media Consumer Report 2024

Social Media

Key take-outs from the Hootsuite Social Media Consumer Report 2024

Issued by Brandfundi 5 Apr 2024

Marketing

Stars align for Penquin’s brand evolution as agency unveils new logo and corporate identify

Issued by Penquin 2 Apr 2024

The rise of podcasting in South Africa – a growing opportunity for brands

Online Media

The rise of podcasting in South Africa – a growing opportunity for brands

Rudo Manjoro, Issued by KLA 20 Mar 2024

Rogerwilco appointed performance marketing agency to Momentum Metropolitan Holdings

Marketing

Rogerwilco appointed performance marketing agency to Momentum Metropolitan Holdings

Issued by Rogerwilco 11 Mar 2024

Marketing

Influencer marketing: A symbiotic relationship for brands and influencers

Melusi Makhoba 4 Mar 2024

The township economy is a boon for savvy brands who know how to reach it

Marketing

The township economy is a boon for savvy brands who know how to reach it

Issued by Brandright 4 Mar 2024

Advertising

Religion and soccer collide in DStv ad, ARB dismisses blasphemy allegations

Karabo Ledwaba 1 Mar 2024

Rogerwilco enhances digital marketing through AI-based neuroscience product

CRM, CX, UX

Rogerwilco enhances digital marketing through AI-based neuroscience product

Issued by Rogerwilco 27 Feb 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

Marketing

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

Kate Wolters 22 Feb 2024

Advertising

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

Source: © Anne Spratt Agecny Scope 2023 has found that the trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world

Marketing & Media

Scopen 2023 trend: In-house agency heading for the out house?

21 Feb 2024

HKLM Branding x aaa School of Advertising: A graduate’s success story

Education

HKLM Branding x aaa School of Advertising: A graduate’s success story

Issued by AAA School of Advertising 12 Feb 2024

Consumers don’t trust paid media, Keep it organic

Marketing

Consumers don’t trust paid media, Keep it organic

Issued by Sauce Advertising 1 Dec 2022

Image supplied. Sponsorships must be fit for purpose and fit for business says Judith Mugeni.

Marketing

#BizTrends2024: Judith Mugeni - Sponsorships must be fit for purpose and for business

Judith Mugeni 5 Feb 2024

Image supplied. Madelene Cronje, digital campaign lead, +OneX, says machine learning is powerful, bit it is not a substitute for human insight

Digital

Unlocking ROI in digital marketing: The power of human insight and a test-and-learn culture

Madelene Cronje 5 Feb 2024