Psychographics | Bizcommunity

News

Kantar introduces Uganda’s first consumer panel

Marketing & Media

Kantar introduces Uganda’s first consumer panel

Issued by Kantar 26 Jun 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing & Media

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Marketing & Media

5 marketing lessons from the Taylor Swift and Travis Kelce romance

Angeline Close Scheinbaum 20 Nov 2023

Mzansi's financial savviness surges: Banks must adapt to the shift in customer psychographics

Finance

Mzansi's financial savviness surges: Banks must adapt to the shift in customer psychographics

Sarina de Beer, Issued by Ask Afrika 7 Aug 2023

Why LSM is giving way to SEM - How we live vs. what we have

Marketing & Media

Why LSM is giving way to SEM - How we live vs. what we have

Issued by Provantage 19 Apr 2023

How did Covid pre and post affect what channels consumers consume?

Marketing & Media

How did Covid pre and post affect what channels consumers consume?

Issued by Dentsu 6 Dec 2022

Webinar: Using robust spatial data to benefit from the sizable township economy in South Africa

Marketing & Media

Webinar: Using robust spatial data to benefit from the sizable township economy in South Africa

Issued by AfricaScope/GeoScope 21 Nov 2022

SA's follow through on their plans to shop Black Friday specials

Retail

SA's follow through on their plans to shop Black Friday specials

Issued by Ask Afrika 1 Dec 2021

SA's won't stay away from Black Friday like they did from local government elections

Retail

SA's won't stay away from Black Friday like they did from local government elections

Simone Kakana, Issued by Ask Afrika 17 Nov 2021

Marketers turn to stable research in the midst of large consumer changes

Marketing & Media

Marketers turn to stable research in the midst of large consumer changes

Issued by Ask Afrika 12 Oct 2021

In the beginning, there are questions...

Marketing & Media

In the beginning, there are questions...

Candy Dempers, Issued by MediaHeads 360 28 May 2021

Who are the people most likely to be SA's Covid super-spreaders?

Healthcare

Who are the people most likely to be SA's Covid super-spreaders?

Andrea Rademeyer, Issued by Ask Afrika 13 May 2021

The problem with the generation gap? Marketers keep falling into it

Marketing & Media

The problem with the generation gap? Marketers keep falling into it

Stuart Walsh 11 May 2021

One year into the pandemic: SA shows small signs of recovery on most fronts

Healthcare

One year into the pandemic: SA shows small signs of recovery on most fronts

Issued by Ask Afrika 30 Apr 2021

Like their global compatriots, many South Africans remain fearful of Covid vaccines

Healthcare

Like their global compatriots, many South Africans remain fearful of Covid vaccines

Issued by Ask Afrika 29 Apr 2021

Ask Afrika nominated for 3 prestigious awards at the NSTF Awards

ESG & Sustainability

Ask Afrika nominated for 3 prestigious awards at the NSTF Awards

Issued by Ask Afrika 22 Apr 2021

Marketing & Media

Your brand will thrive when you empathise with your customers

Virginia Alvarez 17 Mar 2021

'Wathint' abafazi, wathint' imbokodo' (You strike a woman, you strike a rock.)

ESG & Sustainability

'Wathint' abafazi, wathint' imbokodo' (You strike a woman, you strike a rock.)

Issued by Ask Afrika 8 Mar 2021

Customer experience within the medical aid industry

Healthcare

Customer experience within the medical aid industry

Sarina de Beer and Dr Amelia Richards, Issued by Ask Afrika 3 Mar 2021

Study finds that not enough South Africans are prepared to be vaccinated against Covid-19

Healthcare

Study finds that not enough South Africans are prepared to be vaccinated against Covid-19

Andrea Rademeyer, Issued by Ask Afrika 19 Feb 2021

Building a buyers persona with psychographics

Marketing & Media

Building a buyers persona with psychographics

16 Feb 2021

To buy or not to buy?

Retail

To buy or not to buy?

Andrea Rademeyer and Dr Amelia Richards, Issued by Ask Afrika 1 Dec 2020

Have our politicians forgotten the legal principle of common cause?

Finance

Have our politicians forgotten the legal principle of common cause?

Andrea Rademeyer, Issued by Ask Afrika 4 Nov 2020

Mask-wearing the new normal, despite its discomfort

Healthcare

Mask-wearing the new normal, despite its discomfort

Andrea Rademeyer & Dr Amelia Richards, Issued by Ask Afrika 29 Oct 2020

Food insecurity in SA takes centre stage

ESG & Sustainability

Food insecurity in SA takes centre stage

Andrea Rademeyer, Issued by Ask Afrika 16 Oct 2020

Marketing & Media

Covid-19 implications for brand strategists

Issued by Ask Afrika 15 Oct 2020

Rising grocery costs are impacting shopper behaviour

Retail

Rising grocery costs are impacting shopper behaviour

Issued by Ask Afrika 7 Oct 2020

TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19

Marketing & Media

TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19

Issued by Ask Afrika 15 Sep 2020

The power of PR: 5 ways businesses can create stability through communication

Marketing & Media

The power of PR: 5 ways businesses can create stability through communication

Adam Hunter, Issued by Hook, Line & Sinker 14 Sep 2020

Time for SA to put proactive and ambitious relief measures in place

Finance

Time for SA to put proactive and ambitious relief measures in place

Andrea Rademeyer, Issued by Ask Afrika 3 Sep 2020

Data companies collaborate to advise on SMME recovery strategies

Finance

Data companies collaborate to advise on SMME recovery strategies

Lynette Dicey, Issued by Ask Afrika 25 Aug 2020

Forecasting post-Covid financial behaviours based on lessons from the 2008 financial markets crash

Finance

Forecasting post-Covid financial behaviours based on lessons from the 2008 financial markets crash

Dr Amelia Richards & Sithokozile Dubazane, Issued by Ask Afrika 13 Aug 2020

South Africans on the verge of a lockdown meltdown

Healthcare

South Africans on the verge of a lockdown meltdown

Bernice Joubert and Mariette Croukamp, Issued by Ask Afrika 28 Jul 2020

Covid-19 preventative behaviours: A dangerous game of Russian roulette

Healthcare

Covid-19 preventative behaviours: A dangerous game of Russian roulette

Issued by Ask Afrika 14 Jul 2020

Kagiso Media Radio and Mediamark join forces with AdsWizz to give advertisers unrivalled access to digital audio audiences

Marketing & Media

Kagiso Media Radio and Mediamark join forces with AdsWizz to give advertisers unrivalled access to digital audio audiences

Issued by East Coast Radio 10 Jul 2020

Have we lost the 2020 academic year?

Education

Have we lost the 2020 academic year?

Mariette Croukamp and Bernice Joubert, Issued by Ask Afrika 7 Jul 2020

Being locked down with your killer

Retail

Being locked down with your killer

Dr Amelia Richards and Micaela Mooloo, Issued by Ask Afrika 6 Jul 2020

Virtual launch of the South African Social Media Landscape 2020

Marketing & Media

Virtual launch of the South African Social Media Landscape 2020

Issued by Ornico 3 Jun 2020

Photo by Andrea Piacquadio from .

Marketing & Media

The problem with the generation gap? Marketeers keep falling into it

Stuart Walsh 2 Jun 2020

Influencers hold sway. Or do they?

Marketing & Media

Influencers hold sway. Or do they?

Issued by Dentsu 8 May 2020

How to expand your SA franchise into the rest of Africa

Retail

How to expand your SA franchise into the rest of Africa

12 Aug 2019

How to hyper-personalise your digital communications

ICT

How to hyper-personalise your digital communications

Ross Sibbald 16 May 2019

ABM and inbound marketing: A combined approach

Marketing & Media

ABM and inbound marketing: A combined approach

Alon Fittinghoff 14 May 2019

6 ways to win with CX

Retail

6 ways to win with CX

Eben Esterhuizen 8 Feb 2019

I influence you, therefore, I am!

Marketing & Media

I influence you, therefore, I am!

Graham Deneys, Issued by Dentsu 31 Aug 2018

How to avoid falling prey to a Facebook/Cambridge Analytica-type scandal

ICT

How to avoid falling prey to a Facebook/Cambridge Analytica-type scandal

Ilse van den Berg 26 Mar 2018