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Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Marketing & Media

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

Marketing & Media

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

Issued by Provantage 5 Mar 2024

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

Marketing & Media

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

Issued by JCDecaux 30 Nov 2023

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Marketing & Media

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Issued by Incubeta 26 Sep 2023

Is out of home in your digital strategy?

Marketing & Media

Is out of home in your digital strategy?

Andre Steenekamp, Issued by Mark1 24 Aug 2023

Marketing & Media

World-first 'anamorphic programmatic' DOOH campaign comes to the V&A Waterfront

Issued by Mark1 18 Nov 2022

Programmatic Digital Out-of-Home

Marketing & Media

Programmatic Digital Out-of-Home

Issued by Mark1 7 Jun 2022

Marketing & Media

Time to bring back the passion in digital marketing

Mark Botha 7 Aug 2023

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

Marketing & Media

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

Mali Motsumi-Garrido, Issued by Tractor Outdoor 25 Jul 2023

Ruchelle Mouton is the new head of group marketing and services at Tractor Outdoor. Source: Supplied.

Marketing & Media

#Newsmaker: Ruchelle Mouton talks new head of group marketing & services role at Tractor Outdoor

Karabo Ledwaba 19 Apr 2023

Ben Harris, Tractor Outdoor MD. Source: Supplied.

Marketing & Media

#BizTrends2023: Out of home media will shine, says Tractor Outdoor MD

Ben Harris 9 Jan 2023

Image supplied: The new Remax DOOH campaign at the V&A Waterfront

Marketing & Media

Anamorphic programmatic DOOH campaign comes to the V&A Waterfront

22 Nov 2022

Marketing & Media

Hivestack partners with PHD Media for DOOH in South Africa

10 Aug 2022

Location, location, location: Everything you need to know about location-based advertising

Marketing & Media

Location, location, location: Everything you need to know about location-based advertising

Issued by Tractor Outdoor 14 Mar 2022

Source: © Provantege Financial services giant Old Mutual's massive building wrap on a strategic OOH site in the heart of the capital city of Accra, Ghana

Marketing & Media

Unlocking the potential of Out of Home in Africa

Danette Breitenbach 9 Feb 2022

OOH trends forecast: Experts share 3 things we can expect to see in 2022

Marketing & Media

OOH trends forecast: Experts share 3 things we can expect to see in 2022

Issued by Tractor Outdoor 31 Jan 2022

SA's digital agencies target offshore outsourcing as growth opportunity

Marketing & Media

SA's digital agencies target offshore outsourcing as growth opportunity

Carli Gey van Pittius 9 Nov 2021

The reliance on social media is a lifeline for many

Marketing & Media

The reliance on social media is a lifeline for many

Shaheer Lala 1 Nov 2021

Kena Outdoor: Continuing to connect leading brands to consumers through adaptation and innovation

Marketing & Media

Kena Outdoor: Continuing to connect leading brands to consumers through adaptation and innovation

Issued by Kena Outdoor 22 Sep 2021

Tractor Outdoor announces partnership with Hivestack in South Africa

Marketing & Media

Tractor Outdoor announces partnership with Hivestack in South Africa

Issued by Tractor Outdoor 19 Aug 2021

Insourcing: Appreciate the up and downside before you take action

Marketing & Media

Insourcing: Appreciate the up and downside before you take action

Issued by Advertising Media Forum 5 May 2021

Programmatic advertising in Africa - a friend or foe?

Marketing & Media

Programmatic advertising in Africa - a friend or foe?

Musa Kalenga & Samuel Segun 11 Feb 2021

#BehindtheMask: Till Hohmann, CCO at Geometry EMEA

Marketing & Media

#BehindtheMask: Till Hohmann, CCO at Geometry EMEA

Jessica Tennant 4 Nov 2020

Image supplied by OMC.

Marketing & Media

OMC releases its latest Road data

23 Oct 2020

Tractor Outdoor unlocks the potential of a DOOH programmatic buy in new Mini campaign

Marketing & Media

Tractor Outdoor unlocks the potential of a DOOH programmatic buy in new Mini campaign

Issued by Tractor Outdoor 15 Oct 2020

Image source: Gallo/Getty Images.

Marketing & Media

The next wave of programmatic will be driven by quality environments [report]

9 Dec 2019

Personalised programmatic advertising

Marketing & Media

Personalised programmatic advertising

Issued by Dentsu 11 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

Marketing & Media

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Marketing & Media

Disney conludes global media review, awards Publicis Groupe, Omnicom majority of the account

15 Oct 2019

Image credit: Aaron Sebastian on Unsplash.

Marketing & Media

Is it premium versus programmatic or premium and programmatic?

Mark Botha 29 Jul 2019

Ad Tech Masterclass in Nigeria.

Marketing & Media

Creating a brand safe environment for advertisers in Africa

Louise Marsland 11 Jul 2019

Ads24 Food for Thought 2019 debates robots vs humans

Marketing & Media

Ads24 Food for Thought 2019 debates robots vs humans

Jessica Tennant 6 Jun 2019

Taking it outside

Marketing & Media

Taking it outside

Issued by Dentsu 16 May 2019

Nigerian publishers gear up for digital transformation

Marketing & Media

Nigerian publishers gear up for digital transformation

Issued by 365 Digital 13 May 2019

The only thing automatic ad buying needs now is the human touch

Marketing & Media

The only thing automatic ad buying needs now is the human touch

Warren Ravinsky 8 Apr 2019

365 Digital inks exclusive deal with Punch Nigeria

Marketing & Media

365 Digital inks exclusive deal with Punch Nigeria

Jethro Fitz-Patrick, Issued by 365 Digital 28 Feb 2019

Kantar unveils predictions for the 2019 media landscape

Marketing & Media

Kantar unveils predictions for the 2019 media landscape

Issued by Kantar 5 Dec 2018

Marketing & Media

Brand safety: It's about more than fake news

Neil Pursey 22 Nov 2018

"Smashing deadlines and creating amazing work!"

Marketing & Media

#BehindtheSelfie with... Abigail van Zyl

Leigh Andrews 1 Aug 2018

The Performix staff. Image supplied.

Marketing & Media

Saatchi & Saatchi Synergize will now be known as Performics South Africa

24 Jul 2018

Warc's Global Ad Trends report focus on search advertising

Marketing & Media

Warc's Global Ad Trends report focus on search advertising

31 May 2018

Does your location-based mobile partner know the location of your ads?

Marketing & Media

Does your location-based mobile partner know the location of your ads?

Issued by Vicinity Media 10 Jul 2018

Building out a new communications world through the blockchain

Marketing & Media

Building out a new communications world through the blockchain

Carrie Daly 25 Apr 2018

(c) Valentina Todorova -

Marketing & Media

2017 digital media learnings

Audrey Naidoo 12 Jan 2018