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How local digital agency used its paid media intellect to boost SA's NSRI's coffers

Marketing & Media

How local digital agency used its paid media intellect to boost SA's NSRI's coffers

Issued by TDMC 2 days

(Image supplied) Off the back of Youth Month, the IAB South Africa Bookmark Awards has launched its Learner Jury Initiative

Marketing & Media

IAB SA Bookmark Awards launches Learner Jury initiative

17 Jul 2024

Can you Correlate it? We can

Marketing & Media

Can you Correlate it? We can

Issued by Correlate 15 Jul 2024

Ex publicis duo redefines agency agility

Marketing & Media

Ex publicis duo redefines agency agility

Issued by Usably 9 Jul 2024

What do I do now that I have become the 'challenged' and need to respond to the feisty young startup?

Marketing & Media

What do I do now that I have become the 'challenged' and need to respond to the feisty young startup?

David Blyth, Issued by eatbigfish 3 Jul 2024

Prebo Digital welcomes Mr Price Home onboard

Marketing & Media

Prebo Digital welcomes Mr Price Home onboard

Issued by Prebo Digital 1 Jul 2024

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

Marketing & Media

Publicis Groupe Africa boasts 12 judges at 2024 IAB Bookmarks

Issued by Publicis Groupe Africa 11 Jun 2024

Feed me Seymour!

Marketing & Media

Feed me Seymour!

Richard Lord, Issued by Advertising Media Forum 21 May 2024

Image supplied. The IAB South Africa Bookmark Awards has announced its 2024 jury panels with nine panels this year

Marketing & Media

IAB Bookmark Awards announces 2024 jury panels

28 Mar 2024

The top three finalists for the 2024 MAA Rising Star of the Year Award. Source: Supplied.

Marketing & Media

Meet the finalists for the 2024 MAA Rising Star of the Year Award

26 Mar 2024

Tim Bleakley in South Africa. Source: Supplied.

Marketing & Media

Ocean Outdoor Group's CEO discusses growth potential in sub-Saharan Africa's DOOH sector

13 Mar 2024

Prebo Digital earns Google Premier Partner Status 2024 – 3 years in a row

Marketing & Media

Prebo Digital earns Google Premier Partner Status 2024 – 3 years in a row

Issued by Prebo Digital 12 Mar 2024

Rogerwilco appointed performance marketing agency to Momentum Metropolitan Holdings

Marketing & Media

Rogerwilco appointed performance marketing agency to Momentum Metropolitan Holdings

Issued by Rogerwilco 11 Mar 2024

TDMC named Google Premier Partner for 3rd consecutive year

Marketing & Media

TDMC named Google Premier Partner for 3rd consecutive year

Issued by TDMC 29 Feb 2024

Geoff Seeley is the CMO for PayPal. Source: PayPal.

Marketing & Media

PayPal appoints Geoff Seeley as new CMO amid job cuts

Karabo Ledwaba 27 Feb 2024

Marketing & Media

OpenAI’s new generative tool Sora could revolutionise marketing and content creation

Omar H. Fares 27 Feb 2024

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Marketing & Media

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Leilah Potter 2 Feb 2024

Graham Deneys is the chief strategy officer at Dentsu Media Brands. Source: Supplied.

Marketing & Media

#BizTrends2024: Graham Deneys - An adjustment is underway. Can you feel it?

Graham Deneys 30 Jan 2024

Image supplied.

Marketing & Media

IAB South Africa Bookmark Awards 2024: Call for jury nominations now open

26 Jan 2024

#BizTrends2024: Jordan Major - Instead of trying to do everything, do the simple things exceptionally well

Marketing & Media

#BizTrends2024: Jordan Major - Instead of trying to do everything, do the simple things exceptionally well

Issued by RAPT Creative Agency 17 Jan 2024

Criteo and 365 Digital Partner to Drive Commerce

Marketing & Media

Criteo and 365 Digital partner to drive commerce media innovation in South Africa

Issued by 365 Digital 17 Jan 2024

Retail media networks bring brands closer to consumers; driving ROI

Retail

Retail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

Want to sell on Amazon? 8 questions to ask in your preparation

Retail

Want to sell on Amazon? 8 questions to ask in your preparation

Issued by Prebo Digital 19 Oct 2023

Marketing & Media

The conundrum of brand building vs performance marketing

Issued by Advertising Media Forum 11 Oct 2023

Maximise ROI with performance marketing

Marketing & Media

Maximise ROI with performance marketing

Issued by Incubeta 2 Oct 2023

(image: Danette Breitenbach). Nick Law, creative chairperson of Accenture Song, was in South Africa to present the global keynote at the Nedbank IMC Conference

Marketing & Media

#NedbankIMC2023: Accenture Song's Nick Law - Make advertising that delivers by tapping into the middle

Danette Breitenbach 18 Sep 2023

Marketing & Media

Warc's new research unveils the crucial role of brand in enhancing performance marketing effectiveness

15 Sep 2023

#YouthMonth: 47 years later and the struggle continues

Marketing & Media

#YouthMonth: 47 years later and the struggle continues

Carl Willoughby 29 Jun 2023

Leading passion marketing agency, Levergy appoints new managing director

Marketing & Media

Leading passion marketing agency, Levergy appoints new managing director

Issued by Levergy 10 May 2023

From OTA to ETA: A new marketing approach is needed for the hospitality industry

Tourism & Travel

From OTA to ETA: A new marketing approach is needed for the hospitality industry

28 Apr 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines

Marketing & Media

Spanish advertisers double their investment in digital

12 Apr 2023

Image supplied. Last year's IAB Bookmark Awards' Agency of the Year, Ogilvy.

Marketing & Media

#Bookmarks2023: The IAB SA Bookmark Awards 2023 jury panels announced

4 Apr 2023

TDMC takes on some of SA's biggest advertising agencies - and wins Gold at the Smarties Awards

Marketing & Media

TDMC takes on some of SA's biggest advertising agencies - and wins Gold at the Smarties Awards

Issued by TDMC 31 Mar 2023

Image supplied. the MMA SA Smarties 2023 finalsits have been announced. The image shows the Marketer of Year winner and finalists in 2022

Marketing & Media

MMA SA's Smarties Awards finalists announced

14 Mar 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".

Marketing & Media

Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Marketing & Media

Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?

Mary Kyriakidi and Graham Staplehurst, Issued by Kantar 7 Mar 2023

Image supplied. Raphael Rohner, R17 Ventures CEO and founder at the recent event pitting AI against the humans

Marketing & Media

AI vs humans showdown: Who comes out on top?

7 Mar 2023

Once again, Prebo Digital achieves Google Premier Partner status

Marketing & Media

Once again, Prebo Digital achieves Google Premier Partner status

Issued by Prebo Digital 3 Mar 2023

Image supplied. The IAB SA Bookmark Awards’ jury chairs have been announced

Marketing & Media

#Bookmarks2023: The IAB SA Bookmark Awards' 2023 jury chairs announced

3 Mar 2023

Image supplied. Yoco’s champions of the underdog campaign features real SME owners and their businesses.

Marketing & Media

#BehindtheCampaign: Yoco's Back the Underdog celebrates SMEs

28 Feb 2023

$TBWA\SA boasts a successful data and insights internship programme$

Marketing & Media

TBWA\SA boasts a successful data and insights internship programme

Issued by TBWA 7 Feb 2023

Fast-growing agency offering big deals for performance marketing stars

Marketing & Media

Fast-growing agency offering big deals for performance marketing stars

Issued by R17 Digital 2 Feb 2023

Johan Walters, digital marketing transformation specialist at Incubeta.

Marketing & Media

#BizTrends2023: A growth in digital maturity helps local brands prepare for the year ahead

Johan Walters 31 Jan 2023

Ann Nurock, the Africa partner of Relationship Audits and Management, examines what brands need to do in 2023 to stick in the memories of consumers

Marketing & Media

#BizTrends2023: Memories not clicks, the impact of 'short termism'

Ann Nurock 31 Jan 2023

Local proptech developer secures $4.5m in funding

Property

Local proptech developer secures $4.5m in funding

19 Jan 2023

Linah Maigurira is the sales leader at Google. Source: Supplied.

Marketing & Media

#BizTrends2023: Post-pandemic, CMOs face unknowns head on

linah maigurira 16 Jan 2023

Marketing & Media

5 tips to move the marketing needle on a tighter budget

Niamh NicLiam 22 Nov 2022

Image: Danette Breitenbach. All the Effie Awards South Africa 2022 winners

Marketing & Media

2022 Effie Awards South Africa winners announced

28 Oct 2022

TDMC takes the lead

Marketing & Media

TDMC takes the lead

Issued by TDMC 27 Oct 2022