Media strategies | Bizcommunity

Media strategies | Bizcommunity

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Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Online Media

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Kevin Cogill & Kgabele Memela, Issued by Dentsu 20 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

Novus Media recently acquired Media24’s 21 community newspaper titles, and Kick-Off and Soccer Laduma. says community newspapers and magazines are thriving (Image supplied)

Newspapers

Print is not dead as community and special-interest media thrive

21 Jan 2025

Beverley Houston, director at Be-cause Integrated Communications says Meta’s decision to end third-party fact-checking on Facebook, Instagram, and Threads is bad news for brands (image supplied)

Media Freedom

EXCLUSIVE: Meta's farewell to fact-checking; 6 recommendations for brands

Beverley Houston 17 Jan 2025

Integrate to innovate

Radio & Audio

Integrate to innovate

Issued by Motherland OMNi 13 Dec 2024

Havas Africa welcomes Provit Chemmani, heralding a new era of pan-African innovation

Advertising

Havas Africa welcomes Provit Chemmani, heralding a new era of pan-African innovation

Issued by Havas Johannesburg 29 Nov 2024

Embracing the production renaissance

Advertising

Embracing the production renaissance

Katherine Jones and Hylton Heather, Issued by Association for Communication and Advertising 25 Nov 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

PR & Communications

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

Marketing

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

9 Sep 2024

Unlocking the power of attention economics

Digital

Unlocking the power of attention economics

Issued by Dentsu 4 Sep 2024

Mr D's aHead start

Marketing

Mr D's aHead start

Issued by aHead Marketing Services 7 Aug 2024

5 things Temu can teach e-commerce businesses

E-commerce

5 things Temu can teach e-commerce businesses

Issued by TDMC 20 Jun 2024

eQ Acceleration empowers businesses and startups - The importance of establishing an online presence

How To Start Up

eQ Acceleration empowers businesses and startups - The importance of establishing an online presence

Issued by eQvest 18 Jun 2024

Survival of the fittest: How the media apocalypse is forcing PR and marketing to reinvent themselves

PR & Communications

Survival of the fittest: How the media apocalypse is forcing PR and marketing to reinvent themselves

Adam Hunter, Issued by Hook, Line & Sinker 5 Jun 2024

Ogilvy shines as the winning Consumer and Influence PR Agency at the SABRE Africa Awards

Advertising

Ogilvy shines as the winning Consumer and Influence PR Agency at the SABRE Africa Awards

Issued by Ogilvy South Africa 17 May 2024

Provide your insights for the 2024 Social Media Landscape Research

Social Media

Provide your insights for the 2024 Social Media Landscape Research

Issued by Ornico 16 May 2024

Is everyone a social media specialist? Unpopular opinion by a head social media specialist

Marketing

Is everyone a social media specialist? Unpopular opinion by a head social media specialist

Suwilanji Kabwe, Issued by Wetpaint Advertising 2 May 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Digital

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Woolworths selects Connect as its media agency of choice

Media

Woolworths selects Connect as its media agency of choice

Issued by M&C Saatchi Abel 16 Apr 2024

Is your in-house creative studio future proof?

Marketing

Is your in-house creative studio future proof?

Issued by The human.kind Group 11 Mar 2024

The intersection of global challenges and PR evolution

PR & Communications

The intersection of global challenges and PR evolution

Michelle Cavé, Issued by Brandfundi 31 Jan 2024

New advertising opportunities for retailers as load shedding changes consumer purchase patterns

Research

New advertising opportunities for retailers as load shedding changes consumer purchase patterns

Issued by Spark Media 30 Jan 2024

Criteo and 365 Digital Partner to Drive Commerce

Advertising

Criteo and 365 Digital partner to drive commerce media innovation in South Africa

Issued by 365 Digital 17 Jan 2024

Source: © 123rf Ronelle Bester, MD of Red Ribbon Communications, delves into some of the key PR trends anticipated to define 2024

PR & Communications

9 key PR trends for 2024

Ronelle Bester 8 Jan 2024

The trends driving media in 2024

Media

The trends driving media in 2024

Issued by Advertising Media Forum 4 Dec 2023

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

OOH

JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa

Issued by JCDecaux 30 Nov 2023

Unlocking SA's township economy: the power of consumer insights

Trends

Unlocking SA's township economy: the power of consumer insights

Craig Schwabe 29 Nov 2023

Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI

Marketing

5 Trends to shape global marketing strategies from Warc

8 Nov 2023

Caleb Shepard: From intern to director

Digital

Caleb Shepard: From intern to director

Issued by TDMC 27 Oct 2023

Advertising

The conundrum of brand building vs performance marketing

Issued by Advertising Media Forum 11 Oct 2023

The top 5 skills needed for a career in digital

Education

The top 5 skills needed for a career in digital

Issued by Red & Yellow 9 Oct 2023

Social Media

3 ways to elevate customer trust and confidence in a brand on social media

Dr Rukudzo Pamacheche 23 Aug 2023

E-commerce insider: How to identify a true expert marketing partner for your business

E-commerce

E-commerce insider: How to identify a true expert marketing partner for your business

Issued by TDMC 17 Aug 2023

Advertising

Warc & Amazon Ads research: Marketing Mix Modelling resurges as retail landscape changes

12 Jul 2023

Apps are the future of proptech

Proptech

Apps are the future of proptech

Joff van Reenen 11 Jul 2023

Adclick Africa partners with Admazing to reach premium mobile game audiences

Mobile

Adclick Africa partners with Admazing to reach premium mobile game audiences

Issued by Adclick Africa 29 Jun 2023

PR on the Go announces growth hacking experts panel for entrepreneurs

PR & Communications

PR on the Go announces growth hacking experts panel for entrepreneurs

Issued by The Coup 23 Jun 2023

Hoorah empowers brands with internal creative and data capabilities

Digital

Hoorah empowers brands with internal creative and data capabilities

Issued by Hoorah Digital 15 Jun 2023

Media strategies for an atomised, multidimensional landscape

Media

Media strategies for an atomised, multidimensional landscape

Nitesh Singh, Issued by Stone 19 May 2023

Ezra Munene Ndolo joins dentsu Tanzania as integrated client director

Digital

Ezra Munene Ndolo joins dentsu Tanzania as integrated client director

Issued by Dentsu 4 Apr 2023

Adidas' Beyond the surface campaign.

Advertising

Warc Media 100 rankings announced

14 Mar 2023

Source: © Columbia Edcaiton Valley FM, a community radio station in South Africa's Western Cape

Education

Sanef online media strategy programme to assist community media

2 Mar 2023

Image supplied. César Vacchiano, president & CEO Scopen hopes permacrisis, the term that we all have had in mind for 2022, will expire soon and be substituted by permahope or another more optimistic term

Marketing

#BizTrends2023: 10 trends to take us from permacrisis to permahope

César Vacchiano 10 Jan 2023

Banking

The good, the bad and the ugly in the banking industry

6 Dec 2022

TDMC takes the lead

Retail

TDMC takes the lead

Issued by TDMC 27 Oct 2022