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![#WomensMonth: Tarryn Knight shares her journey as Audi SA's marketing and PR leader](https://biz-file.com/c/2408/748684.jpg)
![Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years](https://biz-file.com/c/2408/747206-120x120.jpg?2)
![Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China](https://biz-file.com/c/2408/747143-120x120.jpg?11)
![Retail specialist Smollan announces strategic alliance with Impact HD Inc](https://biz-file.com/c/2408/746913.png)
![Gen Z is spending less on TVs and buying a handful of devices that can do more things. Source: Tech Daily/Unsplash](https://biz-file.com/c/2407/743620-120x120.jpg?5)
![Understanding marketing vs. advertising: Why businesses need both](https://biz-file.com/c/2405/738544.jpg)
Marketing & Media
Understanding marketing vs. advertising: Why businesses need both
Issued by AAA School of Advertising 24 May 2024
![Source: © 123rf Streaming video and social platforms carving out their space in the video viewing universe, shows the Maps May 2024 release](https://biz-file.com/c/2405/738355-120x120.jpg?2)
![SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research](https://biz-file.com/c/2405/737236.jpg)
![Exclusive market research workshops to be hosted only at the SAMRA Annual Conference 2024](https://biz-file.com/c/2405/736436.jpg)
![We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference](https://biz-file.com/c/2404/734892.jpg)
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![The power of AI and innovative thinking in learning](https://biz-file.com/c/2404/734451.jpg)
ICT
The power of AI and innovative thinking in learning
Issued by Richfield Graduate Institute of Technology 17 Apr 2024
![Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA](https://biz-file.com/c/2404/733667-120x120.jpg?1)
![Latest Maps data reveals key insights into consumer media habits](https://biz-file.com/c/2403/731568-120x120.jpg?5)
![Brand building for the future with Invibes’ in-feed advertising](https://biz-file.com/c/2402/727838.png)
Marketing & Media
Brand building for the future with Invibes’ in-feed advertising
Issued by Invibes Advertising 19 Feb 2024
![GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards](https://biz-file.com/c/2402/726908.png)
![Human8 appoints Amy Perifanos as new global CPO](https://biz-file.com/c/2401/725947.jpg)
![Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope](https://biz-file.com/c/2401/724416-120x120.jpg?1)
Marketing & Media
Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope
Issued by RAPT Creative Agency 16 Jan 2024
![#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance](https://biz-file.com/c/2401/724242-120x120.jpg?1)
Marketing & Media
#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance
César Vacchiano 15 Jan 2024
![Revolutionising retail store planning in SA’s clothing industry](https://biz-file.com/c/2312/722885-120x120.jpg?5)
![Source: © 123rf Tthe Marketing Research Foundation’s (MRF) latest iteration of the Marketing All Product Survey 1(Maps) is available](https://biz-file.com/c/2312/722425-120x120.jpg?2)
![Source: © 123rf The 2023 Agency Scope found that clients want to sit in the same room with their agencies](https://biz-file.com/c/2312/721227-120x120.jpg?3)
Marketing & Media
#AgencyScopeSA Part 2: Longer client-agency relationships produce great work
Danette Breitenbach 1 Dec 2023
![Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa](https://biz-file.com/c/2311/721212-120x120.jpg?2)
![Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response](https://biz-file.com/c/2308/709530-120x120.jpg?2)
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![Source: © 123rf The Broadcast Research Council of South Africa (BRC) has commissioned a new Television Establishment Survey (ES) as well as other research](https://biz-file.com/c/2308/708959-120x120.jpg?1)
![Source: © Thrillist Scopen's seventh edition of its biennial study Agency Scope in Mexico shows that Coca-Cola is the msot admired brand](https://biz-file.com/c/2308/707849-120x120.jpg?1)
![Source: © 123rf The latest Maps shows consumer behaviour shifts in shopping](https://biz-file.com/c/2308/707843-120x120.jpg?1)
![Source: © 123rf Shop! South Africa and the Institute of Marketing Management (IMM) have formed a partnership](https://biz-file.com/c/2307/707061-120x120.jpg?1)
![How different are B2B and B2C customers, truly?](https://biz-file.com/c/2307/705438.png)
Marketing & Media
How different are B2B and B2C customers, truly?
Paul Middleton, Issued by Ebony+Ivory 12 Jul 2023
![Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope](https://biz-file.com/c/2307/704698-120x120.jpg?1)
![Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report](https://biz-file.com/c/2306/701705-120x120.jpg?2)
![Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background](https://biz-file.com/c/2305/699878-120x120.jpg?1)
![Human8 secures strategic partnership with Japan-based SevenSeas](https://biz-file.com/c/2305/699509.jpg)
Marketing & Media
Human8 secures strategic partnership with Japan-based SevenSeas
Issued by Human8 26 May 2023
![Source © Nopporn Suntornpasert New Research has found that 70% of CMOs are not very confident in current sales & marketing models](https://biz-file.com/c/2304/695231-120x120.jpg?2)
![BMi Research appoints Dian Kapp to boost automation](https://biz-file.com/c/2302/687686.png)
Marketing & Media
BMi Research appoints Dian Kapp to boost automation
Issued by BMi Research 14 Feb 2023
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![Source: © SEJ High-quality thought leadership is more important for B2B marketers during an economic downturn](https://biz-file.com/c/2212/681159-120x120.png?1)
![Source © Scott Graham The Marketing Research Foundation (MRF) has decided to prioritise the implementation of the auditors’ recommendations to further improve the stability and reliability of its Marketing All Product Survey (Maps)](https://biz-file.com/c/2212/680890-120x120.jpg?1)
![Chieta and JBS (UJ) celebrate graduation of SA's finest entrepreneurs](https://biz-file.com/c/2211/679065.png)
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![Omnichannel retail: Are your online and offline experiences consistent?](https://biz-file.com/c/2209/670556-120x120.jpg?3)
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