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Marketing landscape | Bizcommunity

News

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.
Marketing & Media
Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

Source: © Bizcommunity (L to r): Ogilvy UK vice-chairman Rory Sutherland and creative activist and Number 10 founder Ahmed Tilly talk to Mongezi Mtati, brand strategist at Rogerwilco, on why an emotional response to advertising is essential for brands
Marketing & Media
From Provocative to Evocative: Why an emotional response to advertising is essential for brands

Mongezi Mtati 20 Jun 2024

Khensani Nobanda, IAB South Africa Bookmark Awards jury president and group executive for group marketing and corporate affairs at Nedbank (Image supplied)
Marketing & Media
Let’s make magic in the playground of digital marketing

Khensani Nobanda 18 Jun 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria
Marketing & Media
MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Offlimit Communications celebrates 20 stellar years of innovation and success in TTL marketing
Marketing & Media
Offlimit Communications celebrates 20 stellar years of innovation and success in TTL marketing

Issued by OLC Through The Line Communications 9 May 2024

Better understanding of the long-term consumer landscape can improve marketing effectiveness
Marketing & Media
Better understanding of the long-term consumer landscape can improve marketing effectiveness

David Blyth, Issued by Delta Victor Bravo 8 May 2024

Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers
Marketing & Media
Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers

Issued by IMC Conference 6 May 2024

Motherland OMNi and Matriarch partner for powerful brand experiences
Marketing & Media
Motherland OMNi and Matriarch partner for powerful brand experiences

Issued by Motherland OMNi 30 Apr 2024

The new frontier: AI-driven marketing in the digital age
Marketing & Media
The new frontier: AI-driven marketing in the digital age

Wayne Tigere, Issued by Dentsu 30 Apr 2024

Source:
Marketing & Media
From mention to movement: The influencer marketing evolution

30 Apr 2024

Call to participate in the IAB South Africa's first influencer marketing survey
Marketing & Media
Call to participate in the IAB South Africa's first influencer marketing survey

3 Apr 2024

Stars align for Penquin’s brand evolution as agency unveils new logo and corporate identify
Marketing & Media
Stars align for Penquin’s brand evolution as agency unveils new logo and corporate identify

Issued by Penquin 2 Apr 2024

Assegai Awards 2024 season: Get ready to shine
Marketing & Media
Assegai Awards 2024 season: Get ready to shine

Issued by DMASA 27 Mar 2024

Latest Maps data reveals key insights into consumer media habits
Retail
Latest Maps data reveals key insights into consumer media habits

22 Mar 2024

Marketing & Media
The Rise of Inclusive Marketing in 2024

Issued by Penquin 8 Jan 2024

Marketing & Media
Penquin Marks a Year of Growth, Creativity, and Innovation in 2023

Issued by Penquin 8 Nov 2023

Marketing & Media
Unlocking the Power of Gen Z: A Crucial Element in Modern Marketing Strategies

Issued by Penquin 4 Dec 2023

Source:
Marketing & Media
AI-powered automation: A game-changer for marketers

Natascha Torres 19 Mar 2024

Prebo Digital earns Google Premier Partner Status 2024 – 3 years in a row
Marketing & Media
Prebo Digital earns Google Premier Partner Status 2024 – 3 years in a row

Issued by Prebo Digital 12 Mar 2024

Elevating the African digital and influencer marketing landscape with Style ID Africa
Marketing & Media
Elevating the African digital and influencer marketing landscape with Style ID Africa

Savon Matjane, Issued by Style ID 6 Mar 2024

Celebrating 21 years of PR prowess: A founder's journey of success
Marketing & Media
Celebrating 21 years of PR prowess: A founder's journey of success

Issued by Red Ribbon Communications 5 Mar 2024

Image supplied
Marketing & Media
Incubeta appoints Jacques van Niekerk as new global CEO

4 Mar 2024

Source: © 123rf The privacy-focused changes that data marketing is in the midst of represent an opportunity to take a different approach and find new ways of doing things says Daniele Joubert, Uber’s head of growth and consumer operations in SSA
Marketing & Media
The end of third-party cookies: How marketers can adapt and thrive

Daniele Joubert 20 Feb 2024

Assegai Awards 2024: A year of innovation and engagement
Marketing & Media
Assegai Awards 2024: A year of innovation and engagement

Issued by DMASA 7 Feb 2024

Social media trends: Just an annual echo?
Marketing & Media
Social media trends: Just an annual echo?

Sean Cavé, Issued by Brandfundi 25 Jan 2024

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024
Marketing & Media
#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

Kirsty Bisset 22 Jan 2024

Veronica Moleele is the CEO of Penquin. Source: Supplied.
Marketing & Media
#BizTrends2024: Inclusive marketing takes centre stage

Veronica Moleele 16 Jan 2024

Hanno Botha says we need to balance a human centered approach with AI. Source: Supplied.
Marketing & Media
#BizTrends2024: AI will fully transform the marketing industry, says Ford SA's Hanno Botha

Hanno Botha 12 Jan 2024

Source: © 123rf Understanding and engaging with Gen Z is an essential element of a robust marketing strategy says Keleabetsoe Rammopo from Penquin
Marketing & Media
Gen Z: Essential for a robust marketing strategy

Keleabetsoe Rammopo 18 Dec 2023

Source: © 123rf Pierre Cassuto, head of IAB South Africa influencer marketing committee and chief marketing officer at Humanz embraces the power of influencer marketing
Marketing & Media
More than just another #trend: Influencer marketing

Pierre Cassuto 14 Dec 2023

#BizTrends2024: 2024 shopper marketing – how can we win?
Retail
#BizTrends2024: 2024 shopper marketing – how can we win?

Carla Gontier 8 Jan 2024

Red & Yellow expands BCom marketing degree into new distance learning offering
Marketing & Media
Red & Yellow expands BCom marketing degree into new distance learning offering

Issued by Red & Yellow 6 Dec 2023

Wunderman Thompson SA's Parusha Partab wins Strategic Planner of the Year Award
Marketing & Media
Wunderman Thompson SA's Parusha Partab wins Strategic Planner of the Year Award

Issued by Wunderman Thompson 22 Nov 2023

South Africa, Kenya and UAE jury chairs for Warc Effectiveness Awards Middle East & Africa region
Marketing & Media
South Africa, Kenya and UAE jury chairs for Warc Effectiveness Awards Middle East & Africa region

Danette Breitenbach 14 Nov 2023

An open letter to Facebook from a very frustrated marketer
Marketing & Media
An open letter to Facebook from a very frustrated marketer

Sarah Britten 6 Nov 2023

Promax Africa Awards conference hosts global experts
Marketing & Media
Promax Africa Awards conference hosts global experts

31 Oct 2023

Source: © Rugby Dump That moment when Madiba donned the Springbok jersey at the 1995 Rugby World Cup final has been lauded as a masterclass for leaders says Parusha Partab, head of the IAB Africa Transformation (DEI) Council
Marketing & Media
Remember when we were leaders: How brands can shape nations and drive progress

Parusha Partab 30 Oct 2023

Source: © 123rf An industry white paper and trends forecast from Clockwork unpacks the marketing landscape’s latest developments, current trends, and what to expect in the year to come
Marketing & Media
Deep breaths, this isn't the advertising apocalypse

23 Oct 2023

Celebrating excellence: Announcing the finalists for the Assegai Awards 2023
Marketing & Media
Celebrating excellence: Announcing the finalists for the Assegai Awards 2023

Issued by DMASA 11 Oct 2023

Source: Supplied.
Healthcare
IPG Health partners with Fine, expanding Africa presence

15 Sep 2023

Rogerwilco: Responding to the evolution in South Africa's digital marketing landscape
Marketing & Media
Rogerwilco: Responding to the evolution in South Africa's digital marketing landscape

Issued by Rogerwilco 6 Sep 2023

Image supplied. Musa Kalenga, group CEO, The Brave Group, says the recent BRICS meeting sets the stage for lucrative opportunities for the creative industry...
Marketing & Media
7 lucrative opportunities SA's creative industry can leverage out of Brics

Musa Kalenga 30 Aug 2023

The transformative journey of TLC Worldwide Africa: From marketing agency to martech powerhouse
Marketing & Media
The transformative journey of TLC Worldwide Africa: From marketing agency to martech powerhouse

Theo Clarke, Issued by TLC Worldwide Africa 16 Aug 2023

So Interactive receives prestigious Bookmark Award for Ocean Basket website
Marketing & Media
So Interactive receives prestigious Bookmark Award for Ocean Basket website

Issued by So Interactive 14 Aug 2023

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